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LinkedIn is a professional social network that allows users to create a professional profile, connect with colleagues and professional contacts, find job opportunities, and discover new talent. Li...

As modern consumers, we are constantly bombarded with marketing messages from various channels. In order to effectively reach and interact with their target audience, businesses must adopt a multi...

A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better. Audience: The group of people a marketing campaign or message is ...

As businesses rely more and more on technology and the Internet to connect with their customers and sell their products and services, it is more important than ever to have a solid B2B marketing st...

Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large number of text data in order to be able to generate content autonomously. It is...

Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the effectiveness of their online marketing,...

Shopify is an online e-commerce platform that allows businesses to create and manage their own online store. It offers a wide range of features for online merchants, including customer relationship...

Google Tag Manager is a tag management tool offered by Google that allows you to easily manage and deploy tags on your website or mobile application. It allows you to track events like conversions,...

Structured data on a website is data organized in a precise and standardized way, usually in the form of tables or databases. They allow information to be stored and managed efficiently and made e...