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Amazon
The importance of adapting your advertising creatives
For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...

Rédaction
Copywriting 101
Considered an essential art in the field of marketing, advertising copywriting consists of creating persuasive messages capable of attracting the attention of the target audience and convincing th...

Stratégie Marketing
10 digital advertising trends for 2024
Just like the rest of the digital world, online advertising is a constantly evolving field. In order to take maximum advantage of the effectiveness of your campaigns, it is therefore necessary to ...

Stratégie Marketing
Secondary online advertising platforms: in brief
In addition to the traditional advertising platforms discussed previously, other alternatives should also be considered. In a digital world always progressing at high speed, it is important to stay...

Stratégie Marketing
Analysis of competition on the web
Online competition is an unavoidable reality for businesses wishing to thrive in the digital environment. You have to know how to take advantage of it. Online competitive analysis is indeed an ess...

Instagram
Introduction au SMM
Faisant référence au Social Media Marketing, le SMM représente l’ensemble des stratégies marketing utilisant les plateformes de réseaux sociaux comme Facebook, LinkedIn, TikTok, Twitter, Instagram,...

Google Ads
Introduction to the concept of SEM
The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...

Stratégie Marketing
Managing your business's online reputation
Online reputation is a valuable asset for any business. Consumers' perception of the brand can indeed influence their purchasing decision and their long-term loyalty. In this other chapter, we wil...

Stratégie Marketing
Integrating online advertising with overall marketing strategies
Integrating online advertising with overall marketing strategies is a crucial aspect for the success of a business . By aligning advertising objectives with true business goals, maintaining message...
What's new at Bofu?
News
![[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-la-presse-du-travail-de-haut-niveau-a-prix-raisonnable.jpg?v=1698253939&width=1200)
Interne
High-level work at a reasonable price
La Presse
Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...

Clients
Trois fois par jour chooses Bofu as its leading marketing agency
Introduction
Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...