L'importance d'adapter ses créatifs publicitaires - Bofu Agence Marketing Web

The importance of adapting your advertising creatives

For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...
Rédaction publicitaire 101 - Bofu Agence Marketing Web

Copywriting 101

Considered an essential art in the field of marketing, advertising copywriting consists of creating persuasive messages capable of attracting the attention of the target audience and convincing th...
10 tendances en publicité numérique pour 2024 - Bofu Agence Marketing Web
Stratégie Marketing

10 digital advertising trends for 2024

Just like the rest of the digital world, online advertising is a constantly evolving field. In order to take maximum advantage of the effectiveness of your campaigns, it is therefore necessary to ...
Plateformes de publicité en ligne secondaires : en bref - Bofu Agence Marketing Web
Stratégie Marketing

Secondary online advertising platforms: in brief

In addition to the traditional advertising platforms discussed previously, other alternatives should also be considered. In a digital world always progressing at high speed, it is important to stay...
Analyse de la concurrence sur le web - Bofu Agence Marketing Web
Stratégie Marketing

Analysis of competition on the web

Online competition is an unavoidable reality for businesses wishing to thrive in the digital environment. You have to know how to take advantage of it. Online competitive analysis is indeed an ess...
Introduction au SMM - Bofu Agence Marketing Web

Introduction au SMM

Faisant référence au Social Media Marketing, le SMM représente l’ensemble des stratégies marketing utilisant les plateformes de réseaux sociaux comme Facebook, LinkedIn, TikTok, Twitter, Instagram,...
Introduction au concept de SEM - Bofu Agence Marketing Web
Google Ads

Introduction to the concept of SEM

The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...
Gestion de la réputation en ligne de votre entreprise - Bofu Agence Marketing Web
Stratégie Marketing

Managing your business's online reputation

Online reputation is a valuable asset for any business. Consumers' perception of the brand can indeed influence their purchasing decision and their long-term loyalty. In this other chapter, we wil...
Intégration de la publicité en ligne avec les stratégies marketing globales - Bofu Agence Marketing Web
Stratégie Marketing

Integrating online advertising with overall marketing strategies

Integrating online advertising with overall marketing strategies is a crucial aspect for the success of a business . By aligning advertising objectives with true business goals, maintaining message...

What's new at Bofu?


[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web

High-level work at a reasonable price

La Presse Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...
Nouveau mandat de stratégie et de publicité pour Trois fois par jour - Bofu Agence Marketing Web

Trois fois par jour chooses Bofu as its leading marketing agency

Introduction Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web

[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps

We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...