Blog - THE TOP OF THE FUNNEL

Introduction to Atelier Direct La Presse La Presse: A pillar in the media landscape La Presse stands out as one of the leading French-language newspapers in Canada, having established a reput...

In an ever-changing digital world, it is essential for restaurants to develop a strong online presence aligned with their overall business strategy. Here's how to do it effectively. Optimized and...

Omnichannel Advertising Presence Restaurant chains must adopt an omnichannel advertising presence, with a focus on search engines and social networks. Developing cohesive advertising camp...

Introduction In the dynamic world of digital marketing and customer relationship management (CRM), the phasing out of third-party cookies represents a major turning point. This comprehensive...

Ecoleader Fund Objective : The Ecoleader Fund aims to guide and support businesses, NPOs and cooperatives in the integration of eco-responsible business practices and clean technologies. ...

For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...

Considered an essential art in the field of marketing, advertising copywriting consists of creating persuasive messages capable of attracting the attention of the target audience and convincing the...

Just like the rest of the digital world, online advertising is a constantly evolving field. In order to take maximum advantage of the effectiveness of your campaigns, it is therefore necessary to c...

In addition to the traditional advertising platforms discussed previously, other alternatives should also be considered. In a digital world always progressing at high speed, it is important to stay...