Marketing Analysis and complete digital strategy
SEO, SEM & SMM Competition
Development of a web acquisition strategy including: SEO & SEM analysis, competition analysis and complete sales and communication funnel.
Upon receipt of this analysis, you will have an excellent idea of how to implement your project, an accurate estimate of the necessary cost and the possibility of comparing apples to apples at several agencies.
CONTENT OF THE ANALYSIS
A marketing strategy is a detailed plan that defines how your business will promote and sell its products or services to consumers. It allows you to determine how to achieve your marketing goals and make your business stand out from the competition.
- Global Environment
- Direct competitive environment
- Competitors and digital content
- Strategic diagnosis (SWOT)
- Digital strategy
+ Conversion & retention
- Technological Tools
- Acquisition overview
+ Target audiences / markets
+ Research topic(s)
+ Social networks
+ Direct and indirect competitors
+ Content & emails
+ Email Marketing
+ Complete lead / revenue / monetization system
+ Budget allocation
REAL ESTATE BROKERS
5000 EMAILS ACQUIRED THANKS TO A QUESTIONNAIRE TOOL + FACEBOOK ADVERTISING
#1 ORGANIC & PAID POSITION ON GOOGLE & GOOGLE MY BUSINESS CARD (100+ REVIEWS)
GENERATE MORE THAN 50 QUOTES PER WEEK AND 25X THE RETURN ON INVESTMENT
99% OF SPACE RENTED FOR 3 YEARS
5X Return on advertising expenditure YEAR 1 + DOUBLE SALES IN 2021 VS 2020
ACQUISITION OF 4500 NEW USERS FOR A WEB APPLICATION
RESTAURANT & DELICATESSEN
Informative website, online store and in-store point of sale
50+ TRADITIONAL SALES POINTS, ONLINE STORE AND AMAZON.CA
B2B REVENUE AND LEAD GENERATION SYSTEM + 20X Return on Ad Spend
Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
Through his agency BOFU, Marc-Antoine offered us/offers impeccable service by focusing on various short, medium and long-term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc-Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use, my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. They have a long term vision for my products and services and an ingenious way to monetize my brand. I recommend X1000.
Great experience! Always satisfied with the professionalism of Marc-Antoine! He was able to meet all my requirements! Thanks to him, my site is very well referenced on Google!
A professional team that takes the time to support you in the development of your web strategies. A must for young and old companies! 🙌😄
Impeccable customer service! I recommend.
Our analysis includes an analysis of the business environment, a strategic diagnosis, an analysis of audiences and your personas, the overall strategy, the HubSpot mandate, the preparation of accounts and tools, the mandate, the budget allocation, the strategy advertising and the cost of services.
Having a plan is the best way to set and achieve your marketing and sales goals. It allows you to:
- Set clear goals
- Guide decision-making
- Understand your market and its competition
- Optimize the effectiveness of your efforts
- Measure performance
- Anticipate challenges and opportunities
No, marketing plans are not just for large companies.
The plan and analysis are equally important for small and medium businesses to know where to optimize marketing efforts and how to achieve goals effectively.