analyse-bofu-Bofu Agence Marketing

Marketing Analysis and complete digital strategy

SEO, SEM & SMM Competition

Development of a web acquisition strategy including: SEO & SEM analysis, competition analysis and complete sales and communication funnel.

Upon receipt of this analysis, you will have an excellent idea of ​​how to implement your project, an accurate estimate of the necessary cost and the possibility of comparing apples to apples at several agencies.

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A marketing strategy is a detailed plan that defines how your business will promote and sell its products or services to consumers. It allows you to determine how to achieve your marketing goals and make your business stand out from the competition.

- Global Environment
- Direct competitive environment
- Competitors and digital content
- Strategic diagnosis (SWOT)
- Digital strategy

+ Awareness
+ Discovery
+ Commitment
+ Conversion & retention
- Technological Tools
- Acquisition overview
- Persona(s)
- Audiences

+ Target audiences / markets
+ Research topic(s)
+ Social networks
+ Segmentation
+ Direct and indirect competitors
+ Content & emails
+ Email Marketing
+ Complete lead / revenue / monetization system
+ Budget allocation


Our Process

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Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.


What our customers say about us

I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!

Pierre-Luc Beaulne, President at Hydro-Pro Seeding


Our analysis includes an analysis of the business environment, a strategic diagnosis, an analysis of audiences and your personas, the overall strategy, the HubSpot mandate, the preparation of accounts and tools, the mandate, the budget allocation, the strategy advertising and the cost of services.

Having a plan is the best way to set and achieve your marketing and sales goals. It allows you to:

  • Set clear goals
  • Guide decision-making
  • Understand your market and its competition
  • Optimize the effectiveness of your efforts
  • Measure performance
  • Anticipate challenges and opportunities

No, marketing plans are not just for large companies.

The plan and analysis are equally important for small and medium businesses to know where to optimize marketing efforts and how to achieve goals effectively.