20th Anniversary Campaign 2024
Creative & brand structure
digital & traditional
Complete strategy
To celebrate its 20th anniversary, Mr. Puffs launched an exceptional campaign that captivated and thanked its loyal customers. Since its founding in 2004, the company has grown to become a beloved brand, and this anniversary was the perfect opportunity to mark the occasion. For 20 days, an exciting contest was organized in partnership with prestigious brands like Uber, Illy, and Natrel, offering fantastic prizes, including a grand trip to Greece totalling over 25 million impressions.
To make the experience even more memorable, an interactive quiz on the 2000s was created, engaging customers in a fun and playful way. This initiative helped increase Mr. Puffs' email database by 10 times. In addition, articles in La Presse and the Globe and Mail were published, highlighting the people behind the brand, humanizing this local company that is often perceived as American.
Alongside this, the campaign also promoted Mr. Puffs’ loyalty app, which saw a 10x increase in users in just one month. Finally, a retro weekend pricing promotion was launched, increasing restaurant traffic by 75-140% depending on the territory. This month-long celebration not only strengthened the connection with customers, but also propelled Mr. Puffs to new heights.
initial achievements
Creative & brand structure
brand image
Brand strategy and guide
BOFU developed a comprehensive brand strategy for Mr. Puffs, aligned with the redesign of the new visual identity.
This strategy includes in-depth market analysis, defining a clear value proposition and creating consistent messaging to reinforce our brand image.
Thanks to their expertise, we were able to relaunch the brand with a unified and impactful vision: FUN!
Shopify
Complete redesign of the website
BOFU transformed Mr. Puffs' old WordPress site into a fast, visually appealing Shopify store.
This new platform presents the menu and product catalog in a more impactful and easy-to-navigate way for users.
In addition, internal management is simplified, allowing product changes, branch additions, and blog updates effortless. With this redesign, Mr. Puffs offers an improved user experience while making day-to-day management easier for their team.
Structuring the sales and business development process
HubSpot CRM, Service, Sales and Marketing
HubSpot allows Mr. Puffs Canada to centralize communications with more than 80 franchisees, customers and partners by integrating sales, service and marketing tools.
Automated reporting regularly updates franchisees on national initiatives and their local performance.
Additionally, process automation improves operational efficiency by simplifying the management of repetitive tasks and enabling proactive tracking of interactions and performance.
★★★★★
Testimonial
Since we started working with Bofu just six months ago, our experience has been exceptional. As a rapidly expanding dessert bar franchise in Quebec and Ontario, we needed a marketing agency capable of handling all aspects of our strategy. Bofu has exceeded all our expectations as a one-stop shop for our marketing needs. Their innovative approach to digital marketing has truly made a difference for Mr Puffs. We look forward to seeing where this collaboration will take us in the coming months.
Thanks to the expertise of each member of the BOFU team, we have developed a strategy adapted to our needs. Their in-depth knowledge of digital marketing and the breadth of their skills allow us to trust them to guide us towards current best practices.