Blog - THE TOP OF THE FUNNEL

Sites Web
Migrate a Google Workspace account off the Wix platform
Today's digital world offers us a multitude of platforms to manage our business needs. However, sometimes we need to migrate from one solution to another to meet changing needs or to optimize our ...

Sites Web
The impact of Law 25 on the websites of Quebec companies
As of September 22, 2023, a new stage of law 25 considerably changes the Quebec digital landscape, particularly for companies that manage websites. Here is an overview of this law, its i...

Amazon
Navigating Amazon Ads jargon
The world of Amazon Ads is complex and full of technical terms that can, at first glance, seem disconcerting. The good news? Once you understand these terms, the Amazon advertising strategy becom...

Amazon
What is a “brand store” on Amazon?
Introduction
A brand store on Amazon is a personalized online store for registered brands, providing a unique space to showcase their products. Similar to a business website, the brand store he...

Amazon
What is the difference between Amazon Vendor Central and Amazon Seller Central?
Amazon is a platform that gives thousands of sellers and brands access to a massive base of customers around the world. However, the way you can sell your products on Amazon varies based on two ma...

Amazon
The Truth About Amazon Advertising: Is It Really Worth It?
Introduction: The eCommerce advertising giant
When entering the world of e-commerce, one cannot ignore the giant that is Amazon. With its exponential growth, Amazon has become not only a prefer...

B2B
B2B Lead Generation in the digital age: a strategic evolution
The new era of B2B marketing is fascinating. Not only must businesses understand the complex needs of their peers, but they must also quickly adapt to emerging digital technologies and strategies.
...

Google Ads
How to optimize your Google Ads budget with an agency?
Optimizing your Google Ads budget is crucial for any business wishing to maximize its return on investment (ROI). By understanding how Google Ads works and working with a certified Google Partne...

Google Ads
Managing Google Ads internally VS. hire an agency
Introduction
Online advertising has become an essential part of any company's digital marketing strategy. Google Ads, in particular, is one of the most powerful tools for reaching potential cu...
What's new at Bofu?
News
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...
![[ANNONCE] Acquisition et Refonte de Social Tipster et CoderChamp - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-social-tipster-coder-champ.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] Acquisition and Redesign of Social Tipster and CoderChamp
We are proud to announce not only the acquisition of Social Tipster, a search engine leader in social media tips and tricks, but also of CoderChamp, a platform recognized for its programming resour...
![[ANNONCE] Le RASC choisit Bofu Agence Marketing pour une Transformation Numérique Complète. - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/rascbofu.png?v=1694182552&width=1200)
Clients
[ANNOUNCEMENT] The RASC chooses Bofu Agence Marketing for a Complete Digital Transformation.
The Cardiovascular Health Action Network (RASC), an NPO renowned in the fight against the high prevalence of obesity and its cardiovascular complications among children and their families in...