Written content

SEO & story telling writing

Create captivating, search engine optimized content to strengthen your online presence and emotionally connect with your audience.

written content

Our services

Written content strategy

Writing

The bofu method

In BOFU (Bottom of the Funnel) copywriting, joint execution with the client is essential to creating highly targeted and effective content. This approach focuses on producing content that precisely meets the needs of prospects in the purchasing decision phase. By working closely with the client, we ensure the content accurately reflects their brand's unique value proposition and directly addresses the concerns and needs of their target audience.

This method allows you to create persuasive and personalized messages that build trust and encourage conversion. With a focus on clear calls to action and engaging communication, BOFU copywriting helps turn interested prospects into loyal customers, playing a crucial role in the overall success of the client's marketing strategy.

Advertising Writing and SEO Prices

Service Price
Writing individually (per word) $0.19
Set of 10,000 words $1,900
Set of 25,000 words $4,750
Set of 50,000 words $9,500

Clouds

Digital Marketing Services

COMPANY POSITIONING

ACQUISITION AND AMPLIFICATION

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

Centralize and automate

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

In 2023, Google favors quality, relevant and reliable content, aligned with search intentions and optimized for a superior user experience, according to the EAT (Expertise, Authoritativeness, Trustworthiness) criteria.

Google SEO Best Practices

website content & advertising

writing experts

Our team of expert copywriters specialize in creating content for websites and advertisements, combining editorial know-how with a deep understanding of digital marketing strategies.

We develop captivating and persuasive content, designed to attract and retain the attention of target audiences. In creating website content, we focus on clarity, relevance and SEO optimization to improve search engine rankings and drive user engagement. For ads, our approach is to create impactful messages that drive action, thereby increasing conversion rates and ROI. Our expertise ensures that every word counts, highlighting the benefits and unique characteristics of your brand, while establishing a strong connection with your audience.

Our content is carefully crafted to reflect your brand image and speak directly to your potential customers, playing a crucial role in your overall marketing strategy.

Clouds

Certificates

Advertising, product/service content & storytelling

writing solutions

bofu_banner-Bofu Agence Marketing

SEO, SEM & SMM

Analysis & strategy

bofu_banner-Bofu Agence Marketing

SEO Strategy

Monthly SEO Briefs for Your Team

bofu_banner-Bofu Agence Marketing

Revision

Text audit & SEO content

bofu_banner-Bofu Agence Marketing

SEO Optimization

Titles, descriptions, bullet points, images, backend-keywords +

bofu_banner-Bofu Agence Marketing

Blog

Knowledge and/or news articles

bofu_banner-Bofu Agence Marketing

implementation

Posting on the website

bofu_banner-Bofu Agence Marketing

Google Looker Studio

Dashboards and KPIs

bofu_banner-Bofu Agence Marketing

internal team

Training for managers

frequently asked Questions

Advertising copywriting and SEO

Well-optimized SEO content is essential for:

Improve visibility: It helps your site appear in the top results of search engines.

Attract qualified traffic: SEO content targets relevant keywords searched by your potential customers.

Increase conversions: Engaging content encourages visitors to take action (purchase, make an appointment, etc.).

We offer a full range of SEO content creation services:

1. For eCommerce:

• Optimized product descriptions.

• Contents for categories or collections.

• Landing pages for promotions or events.

2. For service companies:

• Clear and engaging service pages.

• Content optimized for local SEO.

3. For blogs:

• Informative and educational articles targeting specific keywords.

• Evergreen content that generates traffic over the long term.

Product pages:

• Use of primary and secondary keywords in title, description and meta tags.

• Adding engaging elements like technical features, benefits and CTAs.

Category or collection pages:

• Optimized introduction to explain the content of the page.

• Structuring with subcategories and internal links.

• Rich text to meet users’ search intentions.

For service businesses, optimized SEO content helps to:

Attract qualified leads: Prospects are actively looking for solutions to their problems.

Strengthen local authority: Optimization for geolocalized searches (eg: “Plumber in Montreal”).

Improve the customer journey: Clear and convincing content facilitates decision-making.

Our process is based on:

1. Thorough research: Using tools like SEMrush and Google Keyword Planner.

2. Search Intent Analysis: Identify what users really want.

3. Competition and opportunities: Find keywords with good search volume and moderate competitiveness.

4. Segmentation: Target specific keywords for each type of content (products, services, blog).

For local SEO, we:

• Include geographic keywords (eg: “SEO Agency Montreal”).

• Let’s optimize Google My Business listings.

• Write articles or pages specifically focused on local searches.

A blog offers several advantages:

Builds authority: Share your knowledge to establish your expertise in your field.

Increases organic traffic: Each article targets specific keywords that attract new visitors.

Improves internal linking: Blog articles allow you to create links to your products or services.

Expertise: We understand the nuances of SEO for eCommerce, service businesses, and blogs.

Personalization: Each content is adapted to your specific needs and your audience.

Measurable results: Our content is designed to generate tangible results in terms of traffic and conversions.