Written content

SEO & story telling writing

Create captivating, search engine optimized content to strengthen your online presence and emotionally connect with your audience.

written content

Our services

Written content strategy


The bofu method

In BOFU (Bottom of the Funnel) copywriting, joint execution with the client is essential to creating highly targeted and effective content. This approach focuses on producing content that precisely meets the needs of prospects in the purchasing decision phase. By working closely with the client, we ensure the content accurately reflects their brand's unique value proposition and directly addresses the concerns and needs of their target audience.

This method allows you to create persuasive and personalized messages that build trust and encourage conversion. With a focus on clear calls to action and engaging communication, BOFU copywriting helps turn interested prospects into loyal customers, playing a crucial role in the overall success of the client's marketing strategy.

In 2023, Google favors quality, relevant and reliable content, aligned with search intentions and optimized for a superior user experience, according to the EAT (Expertise, Authoritativeness, Trustworthiness) criteria.

Google SEO Best Practices

website content & advertising

writing experts

Our team of expert copywriters specialize in creating content for websites and advertisements, combining editorial know-how with a deep understanding of digital marketing strategies.

We develop captivating and persuasive content, designed to attract and retain the attention of target audiences. In creating website content, we focus on clarity, relevance and SEO optimization to improve search engine rankings and drive user engagement. For ads, our approach is to create impactful messages that drive action, thereby increasing conversion rates and ROI. Our expertise ensures that every word counts, highlighting the benefits and unique characteristics of your brand, while establishing a strong connection with your audience.

Our content is carefully crafted to reflect your brand image and speak directly to your potential customers, playing a crucial role in your overall marketing strategy.

Advertising, product/service content & storytelling

writing solutions

bofu_banner-Bofu Agence Marketing


Analysis & strategy

bofu_banner-Bofu Agence Marketing

SEO Strategy

Monthly SEO Briefs for Your Team

bofu_banner-Bofu Agence Marketing


Text audit & SEO content

bofu_banner-Bofu Agence Marketing

SEO Optimization

Titles, descriptions, bullet points, images, backend-keywords +

bofu_banner-Bofu Agence Marketing


Knowledge and/or news articles

bofu_banner-Bofu Agence Marketing


Posting on the website

bofu_banner-Bofu Agence Marketing

Google Looker Studio

Dashboards and KPIs

bofu_banner-Bofu Agence Marketing

internal team

Training for managers

Top of the funnel

Discover our blog

Stay up to date with new trends, tips and tricks on copywriting and digital marketing!


Our Process

appel-exploratoire-bofu-Bofu Agence Marketing


Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.