Mini-warehouses 15 North
CASE STUDY mini-warehouses
Complete lead generation marketing strategy.
96% OF SPACE RENTED IN LESS THAN 45 DAYS
Rent the entire site in less than 60 days and maintain between 97% annual occupancy.
The mandate of this client, working in the field of mini-warehouses, was to generate new prospects for its storage service located near Mirabel and Saint-Jérôme. The client, having acquired this young company, wanted to minimize the rental period for the warehouses which were initially 47% occupied. To do this, a strategy was put in place to promote an introductory offer of one month free when signing an agreement for three months or more. The goal was to position the brand for people looking for this type of service FAST, in all ways and in their sectors of activity.
A month into the digital marketing efforts, the resort was 86% occupied! After noting that the remaining premises were only small premises, we paid particular attention to this segment in order to maximize the occupancy rate for the latter. After a second full month of advertising, the 99% occupancy target has been reached. Since then, the average occupancy rate has remained at 97%.
Search campaigns with Google have been able to create a large number of leads for a more than reasonable cost. Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand fresh in the eyes of customers with graphic and video content.
Our client's requests
ACTIVATION AND CONVERSION
Follow users in their web journey. Once the user has been acquired on the website, our retargeting tools at the Google, Facebook, Instagram display level and many others become effective.
Once the remarketing system is in place, all you have to do is adjust according to the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and media.
RETENTION AND REFERENCE
Facebook reviews as well as Google reviews help with conversions and SEO.
Offers put in place, as well as employee training on the importance of referrals greatly increase the production of this social proof and allow better customer retention.
ACQUISITION STRATEGY
Creation of an advertising system for rental of premises and minimization of the time without a tenant between rentals.
The use of storage rooms is highly seasonal. It was therefore necessary to make sure to cover all the demands associated with the services offered by our client.
BRAND POSITIONING
This complex stands out for its location on the edge of Highway 15. It also stands out for the cleanliness of its premises, inclusions such as radiant floors and the multitude of mini-warehouse formats that often meet specific needs. .
Strategy
SEO - Google and bing
A copywriting strategy, combined with search engine optimization, resulted in more profitable positions for the company. Also, once the writing was established, we propelled our keywords to the top positions on Google, thanks to a strategy of acquiring external links and sculpting internal links. The result?
500 free leads in 2019!
- Content strategy
- Positioning on Google
- Local SEO optimization
-Google My Business
- Link building
- Google & Facebook reviews
- Creation of social profiles
- Optimization of the loading speed of the pages of the website.
SEM - Google Ads
For search engine advertising, a set of keywords was used to position the advertisements. Once the new user is acquired, we follow him in his web journey through display banners. This increases the visibility of the company for strategic people, while amplifying the perception of it.
Generation of more than 1500 leads in 2 years at less than $10 per lead.
- 1st paid Google position
- Set of banner service related keywords
-Google Display
- Google Display banners in remarketing.
SMM - Facebook Ads
In terms of social media, Facebook was used to keep users acquired through Google engaged and to keep the brand present in their daily lives. Thanks to aerial video content of the complex, users were able to discover the spectacular view of the complex located along Highway 15 in the Laurentians!
$1 per day in ad spend on Facebook & Instagram
- Facebook remarketing
- Instagram remarketing
The results.
Calls generated
2100+
prospects
3000+
KING
24X
Acquisition cost
less than $7 per lead
Digital advertising
Average click-through rate on ads of 19%
Brand visibility
20,000+ Website visits
Facebook & Google
278,000+ Organic and Paid Impressions in 2021
A human marketing agency focused on the success of our clients
The Bofu method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.
This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.
Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.
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What our customers say about us
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
Through his BOFU agency, Marc-Antoine offered us/offers impeccable service by focusing on various short/medium and long-term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc-Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use to increase my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. Their long-term vision for my products and services, their ingenious ways to monetize my brand. I recommend X1000.
Great experience! Always satisfied with the professionalism of Marc-Antoine! He was able to meet all my requirements! Thanks to him, my site is very well referenced on Google!
A professional team that takes the time to support you in the development of your web strategies. A must for young and old companies! 🙌😄
Impeccable customer service! I recommend.