our services
Organic content creation and social community management
Omnichannel strategy
Social Media Experts
We thoroughly analyze the needs and added value of each client in order to design tailor-made social media management and content creation strategies.
Our approach fully exploits the potential of different content formats, whether engaging posts, immersive stories, captivating videos or strategic organic and paid campaigns.
This method allows us to reach your target audience at every stage of their online journey, ensuring a constant, consistent presence that is aligned with your brand identity. By adapting communication objectives to the specificities and ambitions of each client, we maximize the impact of content, thereby strengthening audience engagement and generating measurable results.
Our omnichannel approach goes beyond simple social media management: it is a true philosophy that guides us to create authentic and lasting connections between your brand and your community, while offering a meaningful and impactful experience.
Content and community management flat rate
Organic content as a strategic element for growth
At Bofu, our approach to social media management and content creation is designed to accelerate understanding of what engages and converts best, providing a strategic advantage in optimizing your online presence. By analyzing the performance of paid posts and campaigns, we quickly identify the most effective formats, messages, and visuals, allowing us to refine your organic strategies for maximum impact.
This synergy between organic content and paid campaigns shortens the time it takes to generate tangible results, while ensuring that your social media efforts are backed by real data.
We optimize your initiatives by creating a coherent and impactful presence, which maximizes the engagement of your audience and strengthens the overall performance of your digital strategy.
Certifications
Social networks
Our partner agencies
content creation and community management
Align acquisition and amplification
We offer, in partnership with Flow, unique expertise and creativity in social media management, combining a personalized and results-oriented approach. We create a solid foundation of “evergreen” content tailored to your products and services, while following online trends to maximize the impact of your presence. Our rigor and data-driven methods ensure that each post, story or video reflects the essence of your brand and achieves your B2C or B2B business objectives.
Through in-depth analytics and targeted content strategies, we engage the most relevant audiences, increasing the effectiveness of every interaction. When you choose Bofu for your social media management, you benefit from expertise that transforms your platforms into powerful tools for growth and connection with your community. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your strategic goals.
Social media management
The bofu method
The Bofu Method in social media management takes an omnichannel strategic approach, starting with an in-depth analysis of your brand and business objectives. We create engaging and tailored content strategies, ensuring a consistent and value-aligned presence across platforms. This consistency is reinforced by expert management of posts, stories, videos and interactions, maximizing the impact of your brand on your target audience.
In our strategy, social media management is not limited to publishing content. It is part of a global approach including paid campaigns, organic content and engaging initiatives to captivate your community. This multi-channel method guarantees consistent and impactful visibility throughout your audience's online journey. Just like our approaches in SEO and SEM, our goal is to maximize your ROI by adapting each action to the specificities of your business and the expectations of your audience.
Younger generations are increasingly using social media as search engines to discover brands and products. For example, 70.1% of Instagram users use it primarily to post or share photos and videos, and 62.2% to get information about brands and products.
social media and community management
SMM solutions
Channels and types of publications
Content Audit
SEO, SEM and SMM
Analysis and strategy
Conversions
Pixel Configuration
Products
Product catalogs
Meta
Business suite
Google Looker Studio
Analytics and Dashboards
turnkey solution
content creation and community management
frequently asked Questions
Content creation, social and community page management
Content creation
Quality content is crucial because it allows you to:
• Grab attention: Engaging content captures your audience’s interest in a crowded environment.
• Strengthen your credibility: Show that your brand is expert and relevant.
• Encourage engagement: Generate interactions (likes, comments, shares), thus increasing organic reach.
Top-performing content types vary by platform, but include:
• Short images and videos: Perfect for Instagram, TikTok or Facebook.
• Infographics: Ideal for LinkedIn and Pinterest to convey information quickly.
• Stories: Ephemeral content to capture attention on Instagram or Facebook.
• UGC (User Generated Content): Increases credibility and drives engagement.
Page and community management
Managing social pages involves:
• Schedule and publish content regularly.
• Respond to comments and messages to maintain a relationship with the audience.
• Analyze performance to adjust strategies.
Importance: A well-managed page strengthens your brand's online presence, improves customer perception, and attracts new prospects.
• Consistency: Post regularly to stay top of mind with your audience.
• Engagement: Respond quickly to comments and messages.
• Analysis: Use platform insights to identify what’s working and adjust your efforts.
• Diversity: Alternate content types to maintain interest.
Community management consists of:
• Moderate interactions: Ensure a respectful and positive environment on your pages.
• Build relationships: Interact directly with your subscribers to build loyalty.
• Encourage participation: Ask questions, run polls or host events to engage your audience.