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THE FIT COOK
CONTENT CREATOR CASE STUDY
Complete marketing strategy for B2B lead generation & content monetization.
content creation and online community
10X ROI in the first year.
Since he wanted to start his own prepared meal company, Mlatties Prepmeal, we have been supporting Fit Cook in his marketing strategy.
Already having a good and highly engaged organic audience, our goal was to use the artificial intelligence of advertising platforms to find people similar to its audience.
With the aim of creating value for our client, we monetized the sale of their digital cookbooks on their website and created business-to-business (B2B) partnerships to collaborate in content creation and jointly market their products. value.
We also act as consultants in brand development as well as in business decisions in cases like this.
Our client's requests
Respect a daily advertising budget of $20 for all media, create a brand new website that will represent the brand well, creation of advertising content, writing, SEO and strategic planning. In short, the primary goal was to generate more potential customers in order to double sales.
Responsive website
Position the site on Google
Generate more leads
1. Maximize project payback time
2. Follow users in their web journey
Once the user has acquired on our website, our retargeting tools at the advertising level, Google Display, Linkedin, Facebook, Instagram and many others become effective.
3. Optimize conversions
Once the remarketing system is in place, all you have to do is optimize the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and medium.
Strategy
SEO - Google and bing
Top keywords have been repurposed, following pay-per-click (PPC) competition bidding analysis as well as SEO analysis, to see which keywords are bringing traffic to the competition. This analysis made it possible to better orient the strategy. Also, posting recipes and restaurant reviews increased customer visibility for valuable search volumes. Finally, an editorial and landing page strategy was developed and deployed.
32,000 website visits
- Content strategy
- Positioning on Google
- Google My Business optimization
- Writing restaurant reviews
- Writing recipes
- Vlogging
SMM - Facebook Ads
For social networks, the majority of sales are made on Facebook and Instagram. Given our client's target audience, these platforms are the safest to make sales and track users for advertising. Contests, events and content were created in order to maximize engagement on these platforms, increase brand visibility at low cost and obtain the email address of prospects.
12X Return on Ad Spend (ROAS)
- Facebook advertising general remarketing
- Facebook advertising dynamic remarketing of the product catalog
- Facebook Video Advertising
- Instagram Video Advertising
- Instagram remarketing
Email Marketing
As part of the revenue generation system, emails play a key role. They allow you to develop your brand and communicate specific messages at the right time to your customers. In this case, a strategy for downloading free chapters and exclusive discounts for the launch of the book was set up and communicated by newsletter.
Almost 5000 emails collected in 6 months
- Promotion of e-books
- Promotion of partners
- Registration for a contest
- Facebook lead for downloading free chapters
- Commitment / Content
The results.
B2B
30+ Business Partnerships generated
Sold online
2000+ digital cookbooks sold
ROAS
20X Return on ad spend
400,000+ Organic Impressions
Digital Advertising
35,000+ Ad Clicks
Brand visibility
42,000+ Website visits
Facebook & Instagram
15,000,000+ Organic and Paid Impressions in 2021
Testimonials
What our customers say about us
Thanks to the different marketing strategies we use to increase my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. Their long-term vision for my products and services, their ingenious ways to monetize my brand. I recommend X1000.
A human marketing agency focused on the success of our clients
The Bofu method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.
This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.
Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.
Our Process.
Certificates.
