Email marketing, a powerful lever for conversion and loyalty
Email marketing is one of the most cost-effective channels in digital marketing. It helps nurture customer relationships , optimize conversions, and increase your user lifetime value (CLV). Unlike advertising platforms, your contact lists are yours , making it a sustainable and strategic lever for your growth.
At Bofu , we optimize your campaigns based on your audience and your sector:
- B2C → We use Klaviyo , the specialized platform for e-commerce and advanced personalization.
- B2B → We use HubSpot , the benchmark in marketing automation and lead generation.
Whether you want to acquire new customers, improve your open and conversion rates or build audience loyalty , we implement a powerful and measurable email marketing strategy.
Ready to structure your email strategy and increase your sales?
Why invest in email marketing?
Email marketing is much more than just a newsletter sending channel. It allows you to:
At Bofu , we structure your emails to convert each email into a sales opportunity , leveraging best practices in optimization and segmentation.
Want to monetize your email marketing campaigns?
Our email marketing services
We handle the entire process of optimizing your email strategy, whether it's one-off campaigns or advanced automations.
B2C with Klaviyo: a lever for e-commerce
For e-commerce, we use Klaviyo , a platform designed to optimize every customer interaction and boost sales through automation .
The key scenarios we are implementing:
- Welcome Emails : Maximizing New Subscriber Engagement
- Cart abandonment reminders : recover lost sales with strategic sequences.
- Post-purchase emails and loyalty : transforming buyers into regular customers.
- Personalized recommendations : increase average basket size through upselling and cross-selling.
Through advanced segmentation and real-time personalization , we create campaigns that increase customer retention and maximize your revenue .
B2B with HubSpot: A lead conversion-focused approach
For B2B marketing, we integrate with HubSpot , a robust platform that helps strategically convert prospects into customers .
The automations we implement:
- Lead nurturing : educational sequences to guide prospects through the buying cycle.
- Quote and quote follow-ups: tracking interactions and lead engagement.
- Reactivation campaigns : Engage inactive prospects to maximize sales opportunities.
- CRM integration and performance monitoring : pipeline analysis to optimize revenue generation.
With HubSpot, we help you align your sales and marketing efforts to maximize customer conversion and retention.
Why choose Bofu for your email marketing?
- Omnichannel expertise : we integrate your email campaigns into a complete strategy (SEO, advertising, content).
- Tools tailored to your market : Klaviyo for e-commerce, HubSpot for B2B.
- A performance-based approach : we measure every action to optimize your results.
- Intelligent automation : Advanced workflows to save time and improve profitability.
- Personalized support : a tailor-made strategy adapted to your needs and your audience.
Want to turn your email marketing into a growth engine?
Email Marketing
Frequently Asked Questions
Email marketing involves sending targeted messages to a list of subscribers to promote products, share information, or maintain a relationship with your customers. It's an effective and cost-effective marketing tool, offering a high return on investment while enabling personalized communication with your audience. At Bofu , we optimize your campaigns using best-in-class platforms, such as Klaviyo for B2C and HubSpot for B2B, to maximize your results.
Building an email list starts with obtaining explicit consent from your contacts and complying with Canada's Anti-Spam Legislation (CASL) . We help you set up optimized signup forms , use incentives, and properly segment your subscribers to improve engagement while remaining compliant with legal standards.
Emails should provide value to your subscribers. Whether it's exclusive promotions , limited offers , helpful tips , or product updates , every message should be relevant and personalized. At Bofu, we advise you on creating content tailored to your business goals and audience.
Personalization is crucial for capturing attention. Using the recipient's first name , sending product recommendations based on past purchases , or offering personalized discounts are all effective techniques. Bofu uses Klaviyo to automatically personalize messages based on your subscribers' behavior.
Frequency depends on your business type and audience. It's important to find a balance between staying present without being too intrusive. We help you test different sending rhythms and analyze the results to find the optimal frequency.
Key performance indicators to track include open rate, click-through rate, conversion rate, and unsubscribe rate. Bofu provides custom dashboards to help you track and adjust your campaigns based on this data.
To avoid this, it is essential to obtain explicit consent, use clear subject lines , have an easy-to-find unsubscribe option , and maintain a good deliverability rate. At Bofu , we advise you on best practices to avoid spam filters and improve the reputation of your mailings .
An engaging subject line is essential. Personalizing your messages and choosing the optimal time to send them are also key. Bofu helps you test different subject lines to see what resonates best with your audience.
With the increasing use of mobile devices, your emails must be optimized for all screens. Responsive design ensures a seamless experience, improving engagement and the impact of your messages. At Bofu, we create email templates optimized for both mobile and desktop.
To reactivate inactive subscribers, we recommend targeted re-engagement campaigns with special offers or personalized content. If subscribers remain inactive, it may be a good idea to remove them from your list to maintain a good reputation and improve your results.
A/B testing involves sending two versions of the same email to compare their effectiveness. Bofu helps you test different elements , such as the subject line, content, or calls to action, to determine which version performs best and optimize your future campaigns.
Email marketing can be integrated with your SEO, paid advertising, and content marketing efforts to create a cohesive omnichannel strategy . For example, you can link your Facebook ads with personalized email campaigns to increase conversions.
Marketing emails are designed to promote products or services and build customer loyalty. Transactional emails are automated responses to an action, such as an order confirmation. Bofu helps you manage both types of emails to maximize their effectiveness.
At Bofu , we provide you with detailed reports on open rates, clicks, conversions and overall performance in real time, so you can adjust your strategies nimbly and quickly.
Yes, email marketing is a powerful tool for B2B . With platforms like HubSpot , we can create automated flows , nurturing sequences , and re-engagement campaigns to convert prospects into paying customers .
Segment your list based on purchasing behavior, interests, location, or email engagement . At Bofu , we help you create precise segments to send highly targeted and relevant messages to each group.
Yes, automation is a great way to save time and personalize your messages . We use Klaviyo and HubSpot to automate welcome scenarios , abandoned cart reminders , post-purchase follow-ups , and re-engagement emails .
Email campaign ROI is measured by revenue generated versus campaign execution costs . We analyze the impact of conversion rates , email sales , and associated costs to provide you with a clear view of performance.
Results are usually visible from the first campaigns, but for continuous optimization , it takes a few months to refine strategies, test different approaches and maximize conversions over the long term.
We implement loyalty campaigns , such as thank you emails , exclusive subscriber offers , and rewards programs to keep customers engaged and increase their lifetime value (CLV).
Contact us today for a personalized consultation!
