Hydro Pro Seeding
LANDSCAPE SERVICE CASE STUDY
Complete lead generation marketing strategy.
50+ SUBMISSIONS PER WEEK
25X RETURN ON INVESTMENT
The mandate of this client, working in the field of landscaping, was to generate new clients for its hydro-seeding service on the North Shore of Montreal (Laurentides and Lanaudière). A quick fix was put together and worked on over time. The goal was to position the brand for people looking for this type of service specifically, whether at the residential, commercial, municipal or institutional level.
Search campaigns with Google have been able to create a large number of leads for a more than reasonable cost! Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand in front of customers' eyes with graphic and video content.
Our client's requests
Create a brand new website that will represent the brand well, create advertising content, original writing, SEO and strategic planning. The primary goal was to generate more potential customers in order to double the turnover.
Position the site on Google
Generate more leads
1. Maximize project payback time
The field fertilization season generally begins at the beginning of May. The initial blitz allowed the campaign to begin in April in order to position the brand for the season and capture its audiences.
2. Follow users in their web journey
Once the user has acquired on our website, our retargeting tools at the Google display advertising level, Linkedin, Facebook, Instagram and many others become effective.
3. Optimize conversions
Once the remarketing system is in place, all you have to do is optimize the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and medium.
SEO - Google and bing
A content writing strategy, combined with search engine optimization, helped to acquire more profitable positions for the company. Once the writing was established, we propelled our keywords into the top search positions on Google through a strategy of acquiring external links and sculpting internal links.
- Content strategy
- Positioning on Google
- Local SEO optimization
- Google My Business optimization
- Link building
- Google & Facebook reviews
- Creation of social profiles
- Optimization of the speed of the pages of the website.
SEM - Google Ads
For search engine advertising, a set of keywords was used to position advertisements strategically. Once the new user is acquired, we follow him in his web journey through display banners. This amplifies visibility for strategic people and amplifies the perception of the company.
- 1st paid Google position
- Set of service-related keywords
- Google Display Banners
- Google Display banners in remarketing
SMM - Facebook Ads
As far as social networks are concerned, Facebook has been the main object for the acquisition of a residential clientele. Thanks to Facebook Messenger campaigns, based on audiences similar to our previous conversions and optimizations, the results were explosive! A good immediate communication experience for the customer, as well as leads at a lower cost. In addition, a remarketing campaign was set up to display specific advertisements to users of the website acquired by Google Ads.
- Facebook Messenger Advertising
- Facebook Advertising Video Remarketing
- Organic Facebook
- Instagram remarketing
More than 5000 prospects for an average cost under $5
SEO - Year 3
Top 3 organic Google for all industry keywords
SEO - Year 3
More than 1500 prospects acquired for free by the SEO
More than 1500 calls generated and more than 1000 forms generated
More than 100 propspects per season for less than $3 each
Customer management & automation
Deployment of Hubspot CRM, Marketing and Sales
2.6M impressions and more than 50,000 clicks generated in 3 years
What our customers say about us
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
A human marketing agency focused on the success of our clients
The Bofu method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.
This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.
Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.
Our process always begins with a phone call or a virtual or face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.