Initiatives and results
Evolution of growth
SEO mandate April 2019 - December 2023
top 3 to 5 on all primary keywords in the business region
4% conversion (form goals, phone calls and HubSpot or Messenger online chats) for acquisition made by SEO!
We observe 3500+ leads followed (aware that we can't track everything!)
SEO acquisition grew more aggressively between 2019 and 2020, but is still stable and increasing by 30-40% per year despite the company's entry into the primary market of a provincial competitor.
An ROI of 25X for 5 years
SEM acquisition - Google Ads
Thanks to a keyword acquisition strategy combined with a display banner strategy (cold acquisition and retargeting of website audiences), our client was able to maintain a very low cost per conversion from the very beginning. Thanks to our feedback with the client, we are able to adjust campaigns according to the week and schedule in season.
HubSpot CRM, Service, Sales and Marketing
Structuring the sales and business development process
Before hiring a person who can administer the process, it was necessary to define it and structure it in stages. The ultimate goal is to automate as much as possible with the volume increasing over time in order to be able to have one person doing the work of 2 without any more effort!
Certificates.
★★★★★
Testimony
I have had my best season in the company's history year after year for 5 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding and landscaping. Thanks guys!
All our case studies
REAL ESTATE BROKER
5000 EMAILS ACQUIRED THANKS TO A QUESTIONNAIRE TOOL + FACEBOOK ADVERTISING
HAIR SALON
#1 ORGANIC & PAID POSITION ON GOOGLE & GMB CARD (100+ REVIEWS)
LANDSCAPE
GENERATE MORE THAN 50 SUBMISSIONS PER WEEK AND A 25X RETURN
MINI-WAREHOUSES
99% OF SPACE RENTED FOR 3 YEARS
GARDEN CENTER
5X ROAS YEAR 1 + DOUBLE SALES IN 2021 VS 2020
WEB APPLICATION
ACQUISITION OF 4500 NEW USERS FOR A WEB APPLICATION
RESTAURANT & DELICATESSEN
Informative website, online store and in-store point of sale
FOODSTUFFS
50+ TRADITIONAL SALES POINTS, ONLINE STORE AND AMAZON.CA
CONTENT CREATOR
20X ROAS ON REVENUE GENERATION AND B2B LEAD SYSTEM
all our digital marketing services
COMPANY POSITIONING
- Service or eCommerce website design
- Brand image
- Videos
- Pictures
- Writing
- Public relations
- Data tracking tools
- Organic social media strategy
- Corporate clothing
PERSONALIZED ADVERTISING STRATEGY
-Google Ads
- SEO
- Facebook & Instagram Ads
- Linkedin Ads
- Amazon Marketing
- Affiliate Marketing
- Ambassador programs
- Loyalty programs
FACILITATE YOUR PROCESSES AND CONVERT
- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Smart Forms
- Online chat tool
- Automation & integration
- Hubspot Resources
-Quickbooks
- Interactive tools
- Data dashboards
- Automated emails (Klaviyo, mailchimp)