Initiatives and results
Evolution of growth
Season 2024
16.6X ROAS and 3.3X ROI from season 1
In 2025, Norevco reached a major milestone by generating $1,000,000 in incremental sales during the season through a strategic investment in digital marketing. Working closely with Bofu Marketing Agency, Norevco implemented a powerful omnichannel acquisition and amplification system , maximizing the impact of its Shopify online store and advertising initiatives.
The winning strategy was based on a powerful combination of Google Ads to capture active demand, Meta Ads (Facebook and Instagram) to amplify awareness and engagement, and an advanced SEO strategy focused on the services, products and brands distributed. This comprehensive approach not only increased qualified traffic to the online store, but also reinforced Norevco’s visibility as a leader in the exterior cladding sector.
With this annual investment in digital marketing and a smooth execution orchestrated by Bofu, Norevco was able to seize new growth opportunities while optimizing its conversions. This season's exceptional performance is a testament to the effectiveness of a well-thought-out omnichannel approach and the synergy between the different digital levers.
Concrete marketing results
Conversions and growth on the agenda
In 2025, Norevco had a remarkable summer season in terms of conversions and growth, confirming the effectiveness of its omnichannel marketing strategy. With more than 600 qualified leads generated during the summer, the company not only achieved its sales objectives, but also expanded its customer base by attracting many contractors who now source directly from Norevco. This success is largely attributed to a strategic geographic positioning that perfectly meets the needs of construction professionals.
Despite launching a new website in March 2024 , which usually requires a few months for optimal indexing by Google, Norevco managed to attract 15,000 visitors to its site in just a few months. This result is a testament to the effectiveness of the advanced SEO strategy , focused on the services, products and brands distributed. With such performance in such a short time, the Norevco team is eager to see the impact of this new site at the start of the 2025 season .
The demand for Norevco’s services was so strong that by July, almost 6 months of the schedule had already been booked , ensuring a stable revenue stream for the second half of the year. This exceptional performance also had a positive effect on Norevco’s supplier relationships, who were enthusiastic to see their products represented so dynamically on the website. This increased visibility led to strengthened collaborations with suppliers to enrich Norevco’s online store offering.
By integrating an effective acquisition strategy with omnichannel amplification via Shopify, Google Ads, Meta Ads and an optimized digital presence , Norevco not only increased its conversions, but also consolidated its leadership position in the exterior cladding sector.
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About norevco group
Norevco is a general contractor specializing in the exterior building envelope, focusing on the sale and installation of exterior cladding for residential and commercial projects. The company is distinguished by its commitment to quality, durability and aesthetics, making a point of understanding the specific needs of its clients to realize their visions.
In 2025, Norevco is expanding its growth strategy by increasingly focusing on selling its products to other contractors in the construction industry. This transition allows Norevco to share its expertise in high-quality exterior cladding while strengthening its position as a leader in the building envelope industry.
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