Bofu offers a full range of marketing services tailored to construction companies, including:

• Online advertising (Google Ads, Meta Ads, LinkedIn Ads)

• SEO (Search Engine Optimization)

• Website creation and optimization for conversions

• Branding strategy and brand positioning

• CRM and sales automation

• Strategy and technological tracking tools to measure campaign performance, lead tracking and results optimization.

We design marketing strategies focused on generating qualified leads and strengthening your online visibility . Using advertising campaigns (Google Ads, Meta Ads), a solid SEO strategy and performance tracking tools, we help you attract relevant customers for your residential, commercial or industrial projects.

We specialize in social media advertising (Meta Ads, LinkedIn Ads), but we do not manage the organic portion of social media. For this, we work with partner agencies that focus on community management and organic content.

Yes, we offer SEO services to improve your online visibility. We focus on local SEO to help you reach prospects in your area, while optimizing your site for better search engine performance through a keyword strategy tailored to your industry.

We create optimized Google Ads campaigns with keywords specific to the construction industry. We target your potential customers, whether they are homeowners, real estate developers or commercial businesses. Our campaigns are designed to maximize conversions via calls, quote requests or appointments, and are closely monitored using technology tools to evaluate and optimize performance.

Yes, we create or improve websites for construction companies. We focus on converting visitors into leads by optimizing navigation, service presentation, and integrating lead capture tools and tracking tools tailored to your audience.

We collaborate with a network of partners specialized in the creation of content (photos, videos) depending on the type of construction site and the location of your project. This allows us to provide high-quality visual content adapted to your marketing needs without internal production management.

Our advertising campaign management and SEO strategy rates start at $1,500 per month per funnel (sales or communication), and this rate includes only our services, with no commission on ad spend. This transparent model allows our clients to fully control their advertising budget while benefiting from optimized marketing strategies.

In the construction industry, demand is strongly influenced by seasonality. Our services adapt to this reality by concentrating advertising efforts during the months of March to October/November , a period of high activity in the sector. During this period, we maximize visibility and conversions to capture as many prospects as possible. We obviously adapt if you continue in the winter or adapt your services to keep your team active.

During the off-season (usually November to February), we focus our efforts on SEO optimization . The goal is to strengthen the company's digital presence and improve search engine rankings so that when the new season begins, your company is ready to capture a greater volume of qualified leads. This ensures continuity and strategic preparation for the following season.

Campaign prices vary depending on market competitiveness , time of year, and type of target customer . During peak demand periods (March to October), advertising costs may fluctuate due to increased competition for specific keywords. We also adjust our strategies based on each client’s capabilities, to ensure that the leads generated are aligned with the company’s growth goals.

Our approach is to start gradually, taking into account your company's capacity to manage leads and growing demand. The goal is to optimize advertising spend to obtain quality leads, while allowing your company to grow at a steady pace, so that the investment is maximized in the long term.

We recommend a minimum 12-month commitment to an advertising campaign, in order to achieve tangible results and optimize strategies based on the data collected. This allows for adjusting campaign settings to maximize performance over time.

We offer monthly packages to ensure ongoing management and campaign optimization. However, some services can be offered a la carte, such as strategic consultations, website optimization or SEO audits, depending on your specific needs.