Planning, Strategy & Execution
Our process
Whether it's a redesign or a new brand, our process accommodates both formats.
1. Analysis
Once we have identified your competitors and their positioning, we determine your differentiator, ie what sets you apart from the competition in your market.
2. Définition
We work with you to help you define your objectives, plan a work plan and help you execute it. A plan is useless if it is not executable in your business reality.
3. Dive
Our team works to understand as quickly as possible the environment and the market in which your company operates in order to become real experts of your company.
4. Vision
Our analytical skills allow us to help you develop and execute an optimized marketing strategy, which you can easily operate and execute afterwards.
5. Positioning & communication
Through workshops and discussions, we articulate the positioning of the brand and the multiple elements that will be necessary for your business.
6. Strategy
We deliver a comprehensive brand strategy, including a comprehensive analysis, and help you integrate it into your organization. Our analysis will give you the facts about your business and your market, in addition to giving you a complete digital strategy, which can be combined with traditional marketing.
7. Branding and logo design
We create brands that will stay relevant and grow with your business. While branding is more than logo design, we recognize the crucial role of a logo and what it communicates.
8. Visual identity
By adapting and testing the building blocks of the brand, we create bold visual identities that represent you and are aligned with your overall strategy.
9. Manifesto and brand guide
Your brand manifesto is a statement of intent that underpins everything your company stands for. It is important that it be conveyed, both internally and externally to your organization and that it transpires in everything you do or sell.
Digital Marketing Services
Brand image and strategy
At Bofu, we have developed in-depth expertise in the main areas of communication.
In our perspective of obtaining increased and rapid profitability for your company, we adjust our offer for all types of companies in terms of brand image and strategy. We work with multiple partners (creative artists and experts in digital productions) to offer you a tailor-made solution that meets your needs and expectations.