Planning, Strategy & Execution
Our process
Whether it's a redesign or a new brand, our process accommodates both formats.
1. Analysis
Once we have identified your competitors and their positioning, we determine your differentiator, ie what sets you apart from the competition in your market.
2. Definition
We work with you to help you define your objectives, plan a work plan and help you execute it. A plan is useless if it is not executable in your business reality.
3. Dive
Our team works to understand as quickly as possible the environment and the market in which your company operates in order to become real experts of your company.
4. Vision
Our analytical skills allow us to help you develop and execute an optimized marketing strategy, which you can easily operate and execute afterwards.
5. Positioning & communication
Through workshops and discussions, we articulate the positioning of the brand and the multiple elements that will be necessary for your business.
6. Strategy
We deliver a comprehensive brand strategy, including a comprehensive analysis, and help you integrate it into your organization. Our analysis will give you the facts about your business and your market, in addition to giving you a complete digital strategy, which can be combined with traditional marketing.
7. Branding and logo design
We create brands that will stay relevant and grow with your business. While branding is more than logo design, we recognize the crucial role of a logo and what it communicates.
8. Visual identity
By adapting and testing the building blocks of the brand, we create bold visual identities that represent you and are aligned with your overall strategy.
9. Manifesto and brand guide
Your brand manifesto is a statement of intent that underpins everything your company stands for. It is important that it be conveyed, both internally and externally to your organization and that it transpires in everything you do or sell.
participation in the creation or evolution of the brand image
Portfolio
Digital Marketing Services
Brand image and strategy
At Bofu, we have developed in-depth expertise in the main areas of communication.
In our perspective of obtaining increased and rapid profitability for your company, we adjust our offer for all types of companies in terms of brand image and strategy. We work with multiple partners (creative artists and experts in digital productions) to offer you a tailor-made solution that meets your needs and expectations.
frequently asked Questions
Branding and graphic design
• Branding:
• Focused on the strategy and overall perception of your business.
• Includes emotional elements like brand mission, values and personality.
• Graphic design:
• Visually translates the brand image through tangible media (logos, brochures, banners).
• Integral part of branding implementation.
Branding is your audience's perception of your business. It influences how your customers identify, perceive, and engage with you.
Benefits of a strong brand image:
• Increases the recognition and credibility of your business.
• Differentiates your brand from your competitors.
• Creates an emotional connection with your audience.
• Facilitates customer loyalty.
To assess your brand image, we recommend:
• Conduct surveys with your customers to understand their perception.
• Analyze online reviews and social media mentions.
• Study media coverage and discussions around your business.
• Comparative study with the market, your industry and your close competitors
At Bofu, we can conduct a comprehensive brand audit to provide you with a clear vision of your current positioning.
To strengthen your brand image, it is essential to:
• Clarify your mission, vision and values to better align your strategy with your objectives.
• Clarify and summarize your communications.
• Re-evaluate your visual materials and messages to reflect your current identity.
• Use modern tools like satisfaction surveys and social media engagement analytics to adjust your strategy.
At Bofu, we support you in this process by carrying out a redesign or refresh of your brand identity.
A strong brand image offers you many benefits:
• Increased recognition: Customers quickly identify your business.
• Loyalty: A consistent and attractive image generates customer loyalty.
• Competitive advantage: You stand out in a saturated market.
• Perceived value: You can justify higher prices through better perception of your products or services.
A style guide ensures that all your visual materials and copy remain consistent, even if multiple teams or partners are working on your brand.
Benefits :
• Maintains consistency across all channels (website, social media, ads).
• Strengthens your brand recognition.
• Facilitates the integration of new teams or partners.
Our services cover all aspects to develop a coherent and impactful identity:
• Brand audit: Analysis of your current position in the market.
• Development of brand identity: Logo, typography, colors, and graphic styles.
• Writing the brand narrative: Tone of voice, mission, vision, values.
• Creation of visual supports: Business cards, presentations, brochures, packaging.
• Style guides: Document detailing visual and editorial standards to maintain consistency across all your media.
Bofu provides tools and deliverables to maintain a consistent identity:
• Style Guide: Documentation detailing the rules for using the logo, colors, fonts, and tone of voice.
• Templates: Templates for presentations, social networks, and advertisements.
• Graphic files: Logos in several formats (PNG, SVG, EPS) for all your uses (web, print, etc.).
• Strategic approach: We combine creativity and strategy to align your visuals with your business objectives.
• Multi-sector expertise: Experience with B2B, B2C, and eCommerce companies.
• Omnichannel consistency: Our creations adapt to all points of contact (web, print, social networks).
• Customization: Each design is unique and based on your specific needs.
