Once we have identified your competitors and their positioning, we determine your differentiator, ie what sets you apart from the competition in your market.
We work with you to help you define your objectives, plan a work plan and help you execute it. A plan is useless if it is not executable in your business reality.
Our team works to understand as quickly as possible the environment and the market in which your company operates in order to become real experts of your company.
Our analytical skills allow us to help you develop and execute an optimized marketing strategy, which you can easily operate and execute afterwards.
5. Positioning & communication
Through workshops and discussions, we articulate the positioning of the brand and the multiple elements that will be necessary for your business.
We deliver a comprehensive brand strategy, including a comprehensive analysis, and help you integrate it into your organization. Our analysis will give you the facts about your business and your market, in addition to giving you a complete digital strategy, which can be combined with traditional marketing.
7. Branding and logo design
We create brands that will stay relevant and grow with your business. While branding is more than logo design, we recognize the crucial role of a logo and what it communicates.
8. Visual identity
By adapting and testing the building blocks of the brand, we create bold visual identities that represent you and are aligned with your overall strategy.
9. Manifesto and brand guide
Your brand manifesto is a statement of intent that underpins everything your company stands for. It is important that it be conveyed, both internally and externally to your organization and that it transpires in everything you do or sell.
Digital Marketing Services
Brand image and strategy
At Bofu, we have developed in-depth expertise in the main areas of communication.
In our perspective of obtaining increased and rapid profitability for your company, we adjust our offer for all types of companies in terms of brand image and strategy. We work with multiple partners (creative artists and experts in digital productions) to offer you a tailor-made solution that meets your needs and expectations.
Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.