positioning, communications & visuals

BRAND IMAGE, STRATEGY & DESIGN

Your brand image must be strong and distinctive, combining positioning strategy, effective communications and impactful visual designs to establish a memorable and consistent presence in the market.

Planning, Strategy & Execution

Our process

Whether it's a redesign or a new brand, our process accommodates both formats.

1. Analysis

Once we have identified your competitors and their positioning, we determine your differentiator, ie what sets you apart from the competition in your market.

2. Définition

We work with you to help you define your objectives, plan a work plan and help you execute it. A plan is useless if it is not executable in your business reality.

3. Dive

Our team works to understand as quickly as possible the environment and the market in which your company operates in order to become real experts of your company.

4. Vision

Our analytical skills allow us to help you develop and execute an optimized marketing strategy, which you can easily operate and execute afterwards.

5. Positioning & communication

Through workshops and discussions, we articulate the positioning of the brand and the multiple elements that will be necessary for your business.

6. Strategy

We deliver a comprehensive brand strategy, including a comprehensive analysis, and help you integrate it into your organization. Our analysis will give you the facts about your business and your market, in addition to giving you a complete digital strategy, which can be combined with traditional marketing.

7. Branding and logo design

We create brands that will stay relevant and grow with your business. While branding is more than logo design, we recognize the crucial role of a logo and what it communicates.

8. Visual identity

By adapting and testing the building blocks of the brand, we create bold visual identities that represent you and are aligned with your overall strategy.

9. Manifesto and brand guide

Your brand manifesto is a statement of intent that underpins everything your company stands for. It is important that it be conveyed, both internally and externally to your organization and that it transpires in everything you do or sell.

Digital Marketing Services

Brand image and strategy

At Bofu, we have developed in-depth expertise in the main areas of communication.

In our perspective of obtaining increased and rapid profitability for your company, we adjust our offer for all types of companies in terms of brand image and strategy. We work with multiple partners (creative artists and experts in digital productions) to offer you a tailor-made solution that meets your needs and expectations.

Branding Packages
Inclusions Essential
$3,500
Signature
$7,500
Complete
$15,000
Strategic analysis (+3 moodboards) X X X
Logo design X X X
Basic social media visuals (IG+FB) X X X
Detailed social media visuals as needed (IG, FB, LinkedIn, Indeed, YT, TikTok, Threads, X, etc. X X
Iconography according to needs X
Business cards X
Standards guide - Type A X
Standards guide - Type B X
Standards guide - Type C X

Standards guides (inclusions)
Type A Type B Type C
The logo
(6 to 8 pages)

- Presentation of the logo
- Monochrome logo
- Application on colors
- Protection zone
- Prohibited uses
- Minimum size
- Logo with tagline (SA)
- Presentation of the symbol (SA)
- Application of the symbol on colors (SA)

Colors

(1 to 2 pages)

- Color chart

Typography
(1 to 2 pages)

- Main fonts

Graphic elements & iconography
(2 to 4 pages)

- Existing iconography (SA)
- Graphic elements specific to the brand
- Other (to be determined)


Graphic & photographic style
(2 to 4 pages)

- To be determined depending on the brand

Corporate applications
(6 to 8 pages)

- Current or reworked website
- Merchandising (+/- 4 examples)
- Current or reworked social media
- Business cards (proposal)
About the brand
(2 to 4 pages)

- Who are we
- Other (to be determined)


The logo
(8 to 10 pages)

- Presentation of the logo
- Monochrome logo

- Application on colors
- Protection zone
- Prohibited uses
- Minimum size
- Logo with tagline (SA)
- Presentation of the symbol (SA)
- Application of the symbol on colors (SA)

Colors
(1 to 2 pages)

- Color chart

Typography
(1 to 2 pages)

- Main fonts

Graphic elements & iconography
(2 to 4 pages)

- Existing or proposed iconography
- Graphic elements specific to the brand
- Other (to be determined)


Graphic & photographic style
(2 to 4 pages)

- To be determined depending on the brand

Corporate applications
(6 to 10 pages)

- Current or reworked website
- Merchandising (+/- 6 examples)
- Vehicle wrapping
- Current or reworked social media

- Business cards (proposal)

About the brand
(5 to 10 pages)

- Who are we
- Idea & vision
- Brand attitude
- Values ​​& culture
- Brand tone
- Other (to be determined)


The logo
(8 to 12 pages)

- Presentation of the logo
- Monochrome logo
- Application on colors
- Protection area
- Prohibited uses
- Minimum size
- Examples of use of the logo
- Logo with tagline (SA)
- Presentation of the symbol (SA)
- Application of the symbol on colors (SA)

Colors
(2 pages)

- Color chart
- Explanation of colors

Typography
(2 pages)

- Main fonts
- Substitution fonts (web)


Graphic elements & iconography
(3 to 6 pages)

- Iconography
- Creation of icons

- Graphic elements specific to the brand
- Other (to be determined)

Graphic & photographic style
(2 to 6 pages)

- To be determined depending on the brand

Corporate applications
(8 to 12 pages)

- Current or reworked website
- Merchandising (+/- 8 examples)
- Vehicle wrapping
- Current or reworked social media
- Business cards
- Advertising panel

participation in the creation or evolution of the brand image

Portfolio

belov - Bofu Agence Marketing Web
nanuk_3f8bb659-6204-42fb-a22f-a1566c00a224 - Bofu Agence Marketing Web
reseau-daction-en-sante-cardiovasculaire-cardiovascular-health-action-associa-logo_thumbnail_fr_e1fd358e-907a-412a-8614-33ebc4b58226 - Bofu Agence Marketing Web
gios-le-marche-1 - Bofu Agence Marketing Web
HP - Bofu Agence Marketing Web

Certificates