tell the story behind the data

our user tracking tools

The technological tools we use to better understand users and behaviors on your digital assets

Google Tag Manager

Google Tag Manager allows you to accurately track conversions using conversion tracking tags. You can track all the events that matter to you, such as online purchases, document downloads or contact forms filled out.

Additionally, Google Tag Manager is integrated with many other marketing and analytics tools, allowing you to track data consistently and get an overview of your marketing strategy.

Google Analytics

Google Analytics (GA, new to Google Analytics 4 - GA4) is a free data tracking service offered by Google that helps track and analyze data from your website. It lets you know the number of visits to your site, user behavior, traffic sources, conversions and much more.

Google Analytics gives you access to many reports that allow you to better understand how users interact with your site and how your site is performing. You can also set up goals and segments to track and compare the performance of different parts of your site or different marketing campaigns.

Google Analytics is the most popular and comprehensive data tracking tool for websites. It tracks visits to your site, user behavior, traffic sources, conversions and more.

Google Search Console

Google Search Console is a free tool offered by Google that allows website owners to monitor and optimize their presence in Google search results. It gives you access to data and reports that allow you to better understand how Google indexes and displays your site in search results.

Google Search Console is an essential tool for all website owners who want to improve their visibility in Google search results.

Tracking pixels

A tracking pixel is a small piece of HTML code that is embedded in a web page that tracks user behavior on that page. When a user accesses a web page that contains a tracking pixel, the latter sends information about the user's behavior (for example, pages visited, time spent on the site, actions taken) to a server third party that stores this data.

Tracking pixels are often used by businesses to track conversions and optimize online advertising campaigns. For example, a business might use a tracking pixel to track conversions on their website and determine which ads are most effective at driving sales.

Tracking pixels are also used by advertising networks to target ads based on user behavior across the web. (Google Ads, Facebook/Instagram Ads, Linkedin Ads, TikTok Ads, etc.)

Microsoft Clarity

Microsoft Clarity is a user experience (UX) data tracking and analysis tool that helps website owners better understand how users interact with their site. It provides a real-time view of the user experience on your site, including where users give up or spend time on your site.

Microsoft Clarity records user sessions on your site and allows you to review those sessions to better understand what works and what doesn't work on your site. You can also set up alerts to be notified when users encounter problems on your site.

Google Looker Studio (formerly Google Data Studio)

Google Looker Studio is an online data visualization tool that allows users to create and share dashboards and reports based on real-time data. It is integrated with Google Cloud Platform and can be used with many data sources, including Google BigQuery, Cloud SQL, and Cloud Dataproc.

Looker Studio offers an intuitive programming interface that allows users to define data models and create complex data visualizations without having to write code. It also offers a wide range of predefined visualizations, including charts, tables, and maps.

Looker Studio can be used by companies to create real-time monitoring dashboards, to analyze data in depth, and to share the results of this analysis with other users. It is also possible to integrate Looker Studio visualizations with other applications using the Looker API or using built-in dashboard widgets.

There are many other data tracking tools for websites available in the market, each having its own functionality and features. It is important to choose the tool that best suits your needs and your budget.

In summary, tracking data and conversions is key to understanding how your site is performing and how effective your marketing campaigns are, allowing you to optimize your strategy and improve your ROI.