Skip to content
From customer insight to launching and scaling Hubspot,
Bofu is a HubSpot partner marketing agency that will guide you through best practices in sales, website, advertising, SEO, emails , automation, operations and more!
Take your management and customer experience to the next level 🚀
hubspot resources: planning, implementation & optimization
Build and launch successful Hubspot business solutions
HubSpot Partner Agency in Montreal & Quebec
From customer knowledge to launching and scaling Hubspot, Bofu is a HubSpot partner marketing agency that will guide you through best practices in sales, website, advertising, SEO, emails, automation, operations and more. Again!
We work with marketing and sales teams, providing sound advice on the ever-changing technology surrounding these business disciplines. If a client does not have the right expertise in-house, we can take over and ensure project success and, by extension, rapid growth.
Our Process.
customer experience, efficiency and accessibility
Why Hubspot?
HubSpot's centralized solution is not the result of a collection of disparate applications. The entire platform has been developed internally, in order to offer simple, coherent and customizable software, based on a single information center that allows your teams to forge stronger links with your customers at each stage of the journey. of purchase.
When the customer is at the heart of every business decision, aligning all of its teams becomes much easier.
All departments work in the same direction
The Hubspot environment
As customer journeys grow in complexity, technology can help businesses deliver a remarkable experience, or hinder them.
Fragmented technology systems result in: the creation of silos between teams, making it difficult to align them. A user experience that lacks fluidity, which lowers the adoption rate
A rigid technological environment, which makes it not very adaptable.
Leverage software for marketing, sales, customer service, content management, and operations.
Integration, automation and connectivity
Connect your business apps to HubSpot
HubSpot automation helps you effectively extend your marketing and sales reach, build customer loyalty through timely feedback surveys, and accelerate ticket resolution.
Explore and learn how to grow better by integrating HubSpot with the 100+ apps and web services you use every day.
CERTIFIED HUBSPOT PARTNERS
HUBSPOT PARTNER AGENCY
Structure the growth of your business by establishing a precise strategic plan, allowing you to accelerate its development and generate a rapid and measured return on investment.
CRM | Sales Hub | MarketingHub | ServiceHub | Operations Hub | Automation | Integrations
Hubspot Modules
database of customers, companies, transactions
CRM
Advertising, Email Marketing, Social Media, Forms
Marketing
Transactions, forecasts, meetings, quotes, guides, documents
sales
Tickets, NPS, surveys, chat boxes, knowledge base, customer portal, live chat
Customer service
data synchronization and ERP, advanced automation, advanced reports
Opérations
Hubspot, Zapier, Quickbooks, Microsoft Office 365, Google Cloud and more!
Integration and Automation
TRAINING, STRATEGY, PLANNING, IMPLEMENTATION, OPTIMIZATION, Growth
BOFU Resources
8 Steps to a Successful CRM Implementation
Sales force adoption is often the biggest hurdle for companies implementing a new CRM. Understanding how the CRM will support existing processes is key to a successful implementation.
What are the main steps in the team's buying process? Effective transaction steps are clearly defined and linked to a traceable action. Some common steps include scheduling a call/demo, sending a follow-up email, writing a proposal, winning deal, and losing deal
Most CRMs will come with basic fields like contact email, country, and company website. But these fields will not cover information specific to a certain industry. Custom fields ensure that a CRM contains all the important information for a specific company's marketing, sales, and service teams.
For a CRM system to be effective, businesses need clear rules dictating lead and account ownership. Without this information, there will be conflicts between individual sales reps and more broadly between departments (e.g., sales and service).
If a company uses geographic territories to determine sales ownership, the CRM must be configured to store this information. Some CRM systems also allow automatic lead routing based on territory rules.
Don't waste time importing old test contacts or fields that are no longer in use. Delete dirty data before migration to avoid confusing your sales team.
Whenever large amounts of data are transferred from one system to another, there is a risk of losing some information. Businesses should save an offline copy of each file before uploading it to the new CRM.
There is no reason to move all company data at once. Moving data into sections makes it easier to identify unexpected behavior during migration.
Basic Hubspot Services
CRM implementation
- Creation of custom fields and views
- Configuration of transaction phases
- Importing and updating data
- Integrations
- Ongoing CRM optimization and management
Sale
- Commercial strategy and audit
- Configuring HubSpot CRM
Installing the Sales Hub
- Alignment of sales and marketing strategies
- Configuration of reporting tools
Marketing
- Inbound strategy
- Definition of buyer personas
- Development of the profile of buyers
Content strategy
- Technical implementation (configuration and integrations)
- Alignment of sales and marketing strategies
- Configuration of reporting tools
Customer service
- Creation of a customer journey map
- Installation of HubSpot Services Hub
- Configuration of reporting tools
Management & strategy
- Planning and project management
- Analysis and reporting
- Consulting
- Support and training
HUBSPOT sales hub
CRM implementation
- Creation of custom fields and views
- Configuration of transaction phases
- Import and update data Integrations
- Ongoing CRM optimization and management
Sales development
- Conversations tool configuration
- Configuration of the Calls tool
- Configuration of workflows and automation tools
- Configuring messages for queue rotation
- Reports dashboard configuration
- Analysis of the marketing/sales funnel and the inbound cycle
- Creation and optimization of e-mail templates
- Creation of commercial documents
- Creation and optimization of sequences
- Design of landing pages for sales reps (with the Meetings tool)
- Creation of customer case studies
- Help with prospecting (with the Prospects tool)
Alignment of sales and marketing strategies
- Sales and marketing strategy alignment workshop
- Definition of MQL / SQL
- Definition of the objectives of the marketing and sales teams
- Development of a framework contract
- Transfer of leads and feedback
- Evaluation of commercial content and recommendations
Training & coaching
- Training of sales representatives
- Group sales training for representatives
- Training of the sales department
- Creation of commercial guides
- General sales management tasks
- Services for sales development
- Identification of candidates
- Interviews with potential salespeople
- Integration of new employees
- End of contract interviews
HUBSPOT Marketing hub
Traffic generation
- Managing a blog
- SEO
- Publication on social networks
- Creation of advertisements
- Video
- Creation of other content
Lead Conversion
- Creation of conversion paths - Development of sales on social networks
- Prospecting on social networks
- A/B testing
- CRO
- Technological tools
- Management of advertising campaigns
Lead Nurturing
- Lead nurturing and automation
Email marketing
- Automating
- Creation of content offers for the middle (mofu) and the bottom of the funnel (bofu)
- Personalized content
- Lead scoring
- Alignment of sales and marketing strategies
- CRM integration / closed loop reporting
HUBSPOT Service Hub
Technical support
- Added communication channels
- Configuration of a shared mailbox and training
- Configuration of a ticket system and training
- Training in chat and the use of a chatbot
- Call tracking
database
- Creation and implementation of a knowledge base
- Self-service content creation
- Updating the knowledge base
Feedback
- Configuration of customer listening points (net promoter rate, customer satisfaction survey, etc.)
- Analysis and sharing of key information
- Creation of programs for promoter clients
What our customers say about us
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
Through his agency BOFU, Marc-Antoine offered us/offers impeccable service by focusing on various short, medium and long-term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc-Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use, my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. They have a long term vision for my products and services and an ingenious way to monetize my brand. I recommend X1000.
Great experience! Always satisfied with the professionalism of Marc-Antoine! He was able to meet all my requirements! Thanks to him, my site is very well referenced on Google!
A professional team that takes the time to support you in the development of your web strategies. A must for young and old companies! 🙌😄
Impeccable customer service! I recommend.