our services
influencer marketing and brand partnerships
Campaigns and programs
Discover the power of influencer marketing to propel your brand
In collaboration with our partners, our approach to influencer marketing is designed to maximize the visibility of your products and services by leveraging the notoriety of content creators. By selecting influencers perfectly aligned with your objectives and managing each stage of the campaign, we create authentic collaborations that captivate your audience.
From designing PR boxes to negotiating contracts, every detail is designed to generate excitement and attract new customers.
This strategy not only allows you to discover your products, but also to create a viral effect that amplifies their desirability. We optimize each campaign so that it becomes a powerful lever for your growth.
Omnichannel strategy
Influencer Marketing Experts
We thoroughly analyze your goals and brand value to design tailored influencer marketing strategies. Our approach fully leverages the potential of influencer and ambassador collaborations, integrating authentic content and strategic campaigns, whether it’s engaging posts, immersive stories, or product launches that create viral buzz.
This method allows us to connect your brand with targeted audiences at every stage of their online journey, while ensuring consistent communication aligned with your identity. By adapting partnerships and communication objectives to your ambitions, we maximize the impact of collaborations, strengthening consumer engagement and generating concrete results.
Our vision goes beyond simple collaborations: it is a true philosophy that guides us to create lasting connections between your brand and its community, while offering a memorable and impactful experience that stimulates the growth of your business.
Digital Marketing Services
COMPANY POSITIONING
Acquisition and amplification
- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing
Centralize and automate
- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)
Influencer Marketing and Ambassador Programs
Align acquisition and amplification
We offer, in partnership with other local agencies, unmatched expertise and creativity in influencer marketing, combining a personalized and results-oriented approach. We build solid and impactful campaigns, combining authentic collaborations with influencers and trendy content that captivates audiences. Our method, based on precise data and analyses, aligns each partnership with your B2C or B2B business objectives, thus maximizing your return on investment.
Through careful targeting strategies and rigorous management, we identify the most relevant influencers for your brand, increasing the impact and effectiveness of each collaboration. By choosing our network of partners for your influencer campaigns, you benefit from expertise that transforms each project into a lever for sustainable growth. Our proven methods and attention to detail make us the ideal partner to amplify your online presence and achieve your strategic objectives.
influencer marketing and brand ambassadors
The bofu method
The Bofu Method in influencer marketing takes a strategic omnichannel approach, starting with a rigorous selection of influencers aligned with your goals and values. We prioritize authentic and targeted collaborations, ensuring optimal visibility of your products or services to qualified audiences. This visibility is amplified by well-orchestrated campaigns, whether sponsored content, PR boxes, or creative events.
In our strategy, influencer marketing is not limited to a simple collaboration. It is integrated into a global approach that includes other levers such as social networks and advertising campaigns. This multi-channel method guarantees a consistent and impactful presence throughout your audience's online journey. Just like our approaches in SEO and SEM, our goal is to maximize ROI by adapting each campaign to the specificities of your market and the unique ambitions of your brand.
Certificates
Younger generations are increasingly using social media as search engines to discover brands and products. For example, 70.1% of Instagram users use it primarily to post or share photos and videos, and 62.2% to get information about brands and products.
Frequently Asked Questions
Ambassador programs, UGC and influencer marketing
• Ambassadors:
• Reward programs for every sale or referral.
• Competition to encourage content creation.
• UGC:
• Hashtag campaigns to gather content from your users.
• Integrating UGC into your ads and product pages.
• Influencers:
• Exclusive promotions (promo codes).
• Product launches with dedicated content.
• Sponsored videos or stories on social networks.
• Authenticity: Maintain a real image and avoid the campaign appearing too commercial.
• Performance monitoring: Implement tools to accurately measure results.
• Alignment: Ensure ambassadors and influencers understand and reflect your brand values.
• Budget: Manage collaboration costs to ensure a positive ROI.
Ambassador programs
An ambassador program is a marketing strategy in which loyal customers or influential people actively represent your brand. These ambassadors:
• Promote your products/services: Through their social networks, blogs or in-person interactions.
• Strengthen your credibility: By sharing authentic testimonials.
• Create content: By producing photos, videos or online reviews.
Recruit your ambassadors among your most loyal customers, employees, or online communities. Use platforms like HubSpot CRM or Social Ladder to identify those who already share content about your brand or regularly interact with your posts.
• Strengthen brand loyalty: Ambassadors create an emotional connection with your brand.
• Increase awareness: Their content reaches a wider and more targeted audience.
• Reduce advertising costs: Produced content is often more affordable than traditional campaigns.
• Improve credibility: Word of mouth from ambassadors inspires confidence in consumers.
Offer tangible rewards like free products, exclusive discounts, or VIP access to events. Add symbolic incentives like public recognition or badges to reinforce their engagement.
• Ambassadors:
• Long-term relationship with the brand.
• Smaller networks, but authentic and loyal.
• Often act as “super customers”.
• Influencers:
• Often short-term collaboration.
• Larger audience, but less brand loyalty.
• Often paid for a specific campaign.
• Traffic: Track clicks generated by ambassadors or influencers.
• Engagement: Analyze likes, shares, comments and interactions on posts.
• Conversions: Measure sales or registrations from campaigns.
• ROI: Compare campaign costs with revenue generated.
UGC (User Generated Content)
UGC (User-Generated Content) refers to any content created by your customers or community, such as:
• Photos or videos of your products.
• Reviews or testimonials.
• Social media posts with hashtags associated with your brand.
• Authenticity: UGC is perceived as more sincere and credible than traditional advertising.
• Engagement: Encourages interactions and strengthens the relationship with your community.
• Cost optimization: Users produce content without the high costs of professional production.
• Impact on sales: UGC influences purchasing decisions by showing real customers using your products.
Run viral hashtag campaigns, run contests, or offer incentives like discounts or chances to be featured on your social media or website.
Use UGC in your ads (Meta, Google), emails, or product pages to provide authenticity and build trust. Always ask users for permission before using content to respect copyright.
Influencer Marketing
Influencer marketing is a strategy that involves working with influencers (personalities with a large and engaged online audience) to promote your brand, products or services.
• Increased visibility: Influencers reach large audiences in specific niches.
• Content creation: Influencers produce creative content for your brand.
• Sales Boost: Their credible recommendations drive conversions.
• Building awareness: Their support improves your image and online presence.
• Alignment with your brand: Their values and content must match your identity.
• Engagement: Prioritize influencers with high engagement rates over massive audiences.
• Niche: Select influencers who are relevant to your industry.
• Authenticity: Avoid influencers who are overly sponsored or whose audience is mostly inactive.
• Micro-influencers: Niche audience with high engagement, ideal for SMBs or local campaigns.
• Macro-influencers: Wider reach for increased awareness.
• Mega-influencers: Global audience, perfect for big brands with massive visibility goals.