Website and Amazon.ca

The Fit Cook thinks big for his brand. He presented us with a product project in the field of sauces and condiments, Fits Sauces, healthy and sugar-free sauces. The goal was to use its already established brand to sell its new products which, moreover, were a Quebec first.

Growth

- Content strategy (written recipes and positioning of organic products on social networks)
- Positioning on Google
- Google My Business optimization
- Google and Facebook reviews
- Insight on flavors to prioritize by online search volumes

SEM & SMM

- 1st paid Google position
- Shopping campaign
- Dynamic product remarketing
- Google Banners
- Display Google banners
- Display in remarketing
- General Facebook advertising and Instagram remarketing
- Facebook advertising dynamic remarketing of the product catalog
- Facebook and Instagram video advertising

Retailer Locator

-Stockist + Shopify

Klaviyo & email marketing

- Abandoned carts
- Subscription to the newsletter
- Registration for a competition
- Cart engagement
- Cross-sell / Upsell

EXPLORATION

Our process always begins with a phone call or a virtual or face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.

ANALYSIS

Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .

The creation of a complete strategy will result from this analysis.

DEPLOYMENT

We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.

We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.

MEASUREMENT, EVALUATION & OPTIMIZATION

We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.

Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.