search engine optimization

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SEO

Our services

On-page SEO

On-Page SEO focuses on optimizing the content and structure of your website. We work on key elements like title tags, meta descriptions, and content quality to ensure maximum relevance for search engines. Our goal is to improve the user experience while increasing the visibility of your site.

Start

SEO

The bofu method

The Bofu Method of the Marketing Agency stands out for its strategic and comprehensive approach in the field of natural referencing (SEO) and search marketing (SEM). Our method involves the deployment of short, medium and long term strategies, carefully adapted according to the competitiveness of the targeted keywords. This approach aims to maximize return on investment (ROI) by adjusting our tactics at various stages of the customer journey.

We take a holistic view of the sales funnel, starting with the Bottom of the Funnel (BOFU), moving up to the Middle of the Funnel (MOFU), and moving up to the Top of the Funnel (TOFU). This comprehensive strategy ensures that every step of the customer journey is optimized to convert prospects into loyal customers, maximizing ROI at every stage.

exploratory call

Certificates

90% of searches are limited to the first page of results, 75% focus on the first 5 results and 40% of traffic goes to the highest ranked site.

Moz

Short, medium and long term strategy

Search Engine Optimization Experts

We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.

We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.

FREE exploratory call

TO BEGIN
eCommerce + B2B business analysis & strategy	$5,000
Analysis & Strategy service company	$2,500
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)	$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$799
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2696
12 month flat rate price	$1599
6 month flat rate price	$1899
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
* 25% additional to add advanced creative performance * 50% additional for an additional language
Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$1999
Package Service Values	$4995
12 month flat rate price	$3999
6 month flat rate price	$4299
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available
Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 1300 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2996
12 month flat rate price	$2599
6 month flat rate price	$2899
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$3495
12 month flat rate price	$3099
6 month flat rate price	$3399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$5995
12 month flat rate price	$4995
6 month flat rate price	$5399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$2999
Package Service Values	$8994
12 month flat rate price	$7994
6 month flat rate price	$8399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3999
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$3499
Package Service Values	$11,994
12 month flat rate price	$10,499
6 month flat rate price	$10,999
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

organic SEO

SEO solutions

SEO, SEM & SMM

Analysis & strategy

on & off page + technical

Complete SEO audit

Tracking organic KPIs

Google search console + GA4 + SEM Rush

Keywords & LSI

Content Audit

Speed and accessibility

Technical audit

Local & international

Location

Google Looker Studio

Analytics & dashboards

internal team

Training for managers

Digital Marketing Services

COMPANY POSITIONING

Our design, tools and strategy services

- Acquisition and amplification strategy + analysis
- Data tracking tools
- Service or eCommerce website design
- Branding
- SEO and advertising content writing

Acquisition and amplification

Our personalized advertising services

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

Centralize and automate

Our technological services

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

SEO FREQUENTLY ASKED QUESTIONS

Here are all the most frequently asked questions that our customers and prospects ask us

What is SEO?

Natural referencing or Search Engine Optimization is all the non-paying strategies put in place for your website to improve your positioning in search engines.

How does SEO work?

SEO is based on three main pillars:

• Technical SEO: Optimization of site speed, tags (HTML), and structure to facilitate search engine crawling.

• On-page SEO: Improving the content and keywords on your pages to meet users' search intentions.

• Off-page SEO: Strengthening your site’s authority through backlinks, mentions on other sites, and an active presence on Google My Business.

Why have an SEO strategy in a company?

There are millions of sites accessible on the web, it takes standing out to demonstrate that you have the right answer to a user's search intent. 75% of searches only check the first 5 results.

It is important to appear in the search results with a good position so that the user who searches for you finds your website and makes the decision to click on your link.

How long does it take to see results with SEO?

SEO results typically take between 3-6 months to be visible, depending on:

• The competitiveness of the targeted keywords.

• The current status of your website.

• Constant optimization efforts.

However, SEO is a long-term strategy that offers lasting benefits.

How is SEO done?

SEO is a set of several strategies, it's a set of several small changes that are made to your site. When viewed individually, these changes may seem small, but combined they can have a huge impact on user experience and how your site performs in organic search results.

According to Google , the goal of a website is to meet user needs, and any SEO optimization should aim to improve their experience.

Is having a blog important?

In most cases, it is very relevant to have a blog on your website to position you as an expert, but also because the traffic you attract will be interested and engaged readers, since they will have found your blog with relevant keywords on Google.

What is the difference between on-page and off-page SEO?

On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.

Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.

What is Local SEO?

It is a digital marketing strategy to optimize the visibility of a local business in geographically targeted search results, in particular with keyword optimization, Google My Business listings, customer reviews, local backlink strategies, etc. .

What are featured snippets?

Featured Snippets are snippets of content that appear at the top of organic search results on search engine results pages. They are designed to provide a direct answer to a specific question posed by the user. Search engines extract and display these featured snippets based on their relevance, conciseness, and ability to effectively answer the user's query.

The benefits of having Featured Snippets are:

Increased visibility
Credibility
Competitive advantage

How does SEO differ from SEA (paid referencing)?

• SEO: Long-term organic strategy to improve natural visibility.

• SEA: Paid advertising to appear immediately in search results (Google Ads).

Tip: A combined SEO + SEA strategy maximizes your short and long term results.

How to choose keywords for my site?

We identify keywords based on:

• Search intent: What is the user really looking for?

• Competitiveness: Which keywords offer the best chances of ranking?

• Relevance: Keywords should be aligned with your services or products.

We use tools like SEMrush to spot opportunities and monitor your competitors.

Do all websites need SEO?

Yes, all sites benefit from SEO, whether it is:

• eCommerce sites: Optimization of product sheets to generate sales.

• Showcase sites: Increased visibility for local services.

• Blogs: Generating traffic through educational or informative articles.

What is branded traffic and non-branded traffic?

1. Brand traffic:

• Definition: Visitors who come to your site through searches containing the name of your company, product, or service.

• Examples:

• “Bofu Marketing Agency”

• “Shopify by Bofu”

• Importance:

• Measures your brand awareness and loyalty.

• Indicates the effectiveness of your branding campaigns.

2. Unbranded traffic:

• Definition: Visitors who come to your site through generic searches without mentioning your brand.

• Examples:

• “Montreal marketing agency”

• “SEO service for eCommerce”

• Importance:

• Reflects your ability to attract new customers.

• Shows your positioning for keywords related to your industry.

How to observe and optimize these two types of traffic?

1. Brand traffic analysis:

• Key indicators:

• Volume of searches containing your brand.

• Click-through rate (CTR) on branded searches.

• Direct traffic (visitors entering your URL directly).

• Tools: Google Search Console, Google Analytics 4.

• Optimization:

• Strengthen your reputation through branding campaigns.

• Protect your brand traffic with SEA campaigns targeted to your company name to prevent competitors from positioning themselves on it.

2. Analysis of unbranded traffic:

• Key indicators:

• Ranking for generic keywords.

• Volume of organic traffic from searches without mention of your brand.

• Tools: SEMrush, Ahrefs, Google Trends.

• Optimization:

• Target transactional and informational keywords related to your industry.

• Create content that meets users’ search intentions (blogs, guides, FAQs).

Impact of seasonality on branded and non-branded traffic

1. Brand traffic:

• Observation :

• Increases during advertising campaigns or periods of high activity (launches, events).

• May decrease during off-peak periods unless the brand has strong lasting awareness.

• Action :

• Maintain an active presence (advertising, social networks) to remain visible even out of season.

2. Unbranded traffic:

• Observation :

• Fluctuates based on seasonal search trends in your industry.

• Example: An SEO agency will see a spike in searches at the beginning of the year, a time when businesses are setting their marketing goals.

• Action :

• Adapt your content and campaigns to the seasons (e.g.: articles on “SEO strategies for Black Friday” before Q4).

• Use Google Trends to identify seasonal variations in relevant keywords.

Why is it essential to distinguish between these two types of traffic?

• Brand traffic: Reflects the health of your reputation and the effectiveness of your loyalty campaigns.

• Non-branded traffic: Measures your ability to attract new customers and compete on generic searches.

• Seasonality: Understanding seasonal variations allows you to anticipate user needs and maximize your marketing efforts at opportune times.

By analyzing these two types of traffic and taking into account seasonal trends, you can develop a balanced and effective SEO strategy.

Case study for construction companies

search engine optimization

seo agency

On-page SEO

Off-page SEO

Technical SEO

Local & international SEO

SEO images & videos

SEO

The bofu method

SEO

Align performance and brand

Short, medium and long term strategy

Search Engine Optimization Experts

Flat-rate management

SEO as a strategic element of growth

TO BEGIN

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

* 25% additional to add advanced creative performance * 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

A/B Test & Create 4 Banner Concept Variations per Initiative English and French available

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

* 25% additional to add advanced creative performance

* 50% additional for an additional language

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available

SEO, SEM & SMM

Analysis & strategy

on & off page + technical

Keywords & LSI

Speed and accessibility

Local & international

Analytics & dashboards