seo agency

- Acquisition and amplification strategy + analysis
- Data tracking tools
- Service or eCommerce website design
- Branding
- SEO and advertising content writing

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

Natural referencing or Search Engine Optimization is all the non-paying strategies put in place for your website to improve your positioning in search engines.

SEO is based on three main pillars:

• Technical SEO: Optimization of site speed, tags (HTML), and structure to facilitate search engine crawling.

• On-page SEO: Improving the content and keywords on your pages to meet users' search intentions.

• Off-page SEO: Strengthening your site’s authority through backlinks, mentions on other sites, and an active presence on Google My Business.

There are millions of sites accessible on the web, it takes standing out to demonstrate that you have the right answer to a user's search intent. 75% of searches only check the first 5 results.

It is important to appear in the search results with a good position so that the user who searches for you finds your website and makes the decision to click on your link.

SEO results typically take between 3-6 months to be visible, depending on:

• The competitiveness of the targeted keywords.

• The current status of your website.

• Constant optimization efforts.

However, SEO is a long-term strategy that offers lasting benefits.

SEO is a set of several strategies, it's a set of several small changes that are made to your site. When viewed individually, these changes may seem small, but combined they can have a huge impact on user experience and how your site performs in organic search results.

According to Google , the goal of a website is to meet user needs, and any SEO optimization should aim to improve their experience.

In most cases, it is very relevant to have a blog on your website to position you as an expert, but also because the traffic you attract will be interested and engaged readers, since they will have found your blog with relevant keywords on Google.

On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.

Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.

It is a digital marketing strategy to optimize the visibility of a local business in geographically targeted search results, in particular with keyword optimization, Google My Business listings, customer reviews, local backlink strategies, etc. .

Featured Snippets are snippets of content that appear at the top of organic search results on search engine results pages. They are designed to provide a direct answer to a specific question posed by the user. Search engines extract and display these featured snippets based on their relevance, conciseness, and ability to effectively answer the user's query.

The benefits of having Featured Snippets are:

• Increased visibility
• Credibility
• Competitive advantage

• SEO: Long-term organic strategy to improve natural visibility.

• SEA: Paid advertising to appear immediately in search results (Google Ads).

Tip: A combined SEO + SEA strategy maximizes your short and long term results.

We identify keywords based on:

• Search intent: What is the user really looking for?

• Competitiveness: Which keywords offer the best chances of ranking?

• Relevance: Keywords should be aligned with your services or products.

We use tools like SEMrush to spot opportunities and monitor your competitors.

Yes, all sites benefit from SEO, whether it is:

• eCommerce sites: Optimization of product sheets to generate sales.

• Showcase sites: Increased visibility for local services.

• Blogs: Generating traffic through educational or informative articles.

1. Brand traffic:

• Definition: Visitors who come to your site through searches containing the name of your company, product, or service.

• Examples:

• “Bofu Marketing Agency”

• “Shopify by Bofu”

• Importance:

• Measures your brand awareness and loyalty.

• Indicates the effectiveness of your branding campaigns.

2. Unbranded traffic:

• Definition: Visitors who come to your site through generic searches without mentioning your brand.

• Examples:

• “Montreal marketing agency”

• “SEO service for eCommerce”

• Importance:

• Reflects your ability to attract new customers.

• Shows your positioning for keywords related to your industry.

How to observe and optimize these two types of traffic?

1. Brand traffic analysis:

• Key indicators:

• Volume of searches containing your brand.

• Click-through rate (CTR) on branded searches.

• Direct traffic (visitors entering your URL directly).

• Tools: Google Search Console, Google Analytics 4.

• Optimization:

• Strengthen your reputation through branding campaigns.

• Protect your brand traffic with SEA campaigns targeted to your company name to prevent competitors from positioning themselves on it.

2. Analysis of unbranded traffic:

• Key indicators:

• Ranking for generic keywords.

• Volume of organic traffic from searches without mention of your brand.

• Tools: SEMrush, Ahrefs, Google Trends.

• Optimization:

• Target transactional and informational keywords related to your industry.

• Create content that meets users’ search intentions (blogs, guides, FAQs).

Impact of seasonality on branded and non-branded traffic

1. Brand traffic:

• Observation :

• Increases during advertising campaigns or periods of high activity (launches, events).

• May decrease during off-peak periods unless the brand has strong lasting awareness.

• Action :

• Maintain an active presence (advertising, social networks) to remain visible even out of season.

2. Unbranded traffic:

• Observation :

• Fluctuates based on seasonal search trends in your industry.

• Example: An SEO agency will see a spike in searches at the beginning of the year, a time when businesses are setting their marketing goals.

• Action :

• Adapt your content and campaigns to the seasons (e.g.: articles on “SEO strategies for Black Friday” before Q4).

• Use Google Trends to identify seasonal variations in relevant keywords.

Why is it essential to distinguish between these two types of traffic?

• Brand traffic: Reflects the health of your reputation and the effectiveness of your loyalty campaigns.

• Non-branded traffic: Measures your ability to attract new customers and compete on generic searches.

• Seasonality: Understanding seasonal variations allows you to anticipate user needs and maximize your marketing efforts at opportune times.

By analyzing these two types of traffic and taking into account seasonal trends, you can develop a balanced and effective SEO strategy.