SEO
The benefits of a well-implemented Off-page SEO strategy
- Improved ranking on Google, Bing and generative searches thanks to external signals strengthening the site's credibility.
- Increase organic traffic by generating more visibility through links and mentions.
- Strengthening domain authority by obtaining backlinks from recognized sites.
- Developing brand awareness by increasing online exposure opportunities.
- At Bofu , we implement ethical and effective strategies to boost your digital presence and your SEO ranking in a sustainable way.
organic SEO
What is Off-Page SEO and why is it essential?
Off-Page SEO includes all the actions carried out outside of your site to improve its ranking and authority in the eyes of search engines.
It complements on-page SEO and technical SEO by focusing on external factors influencing ranking, such as backlinks, content marketing, and social signals.
Off-page SEO
Optimize how external sources talk about and refer to your website
Short, medium and long term strategy
Search Engine Optimization Experts
We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.
We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.
SEO flat-rate management
The Foundation of an SEO Structure Aligned for Growth
SEO is essential for introducing your brand to potential customers through intent searches. Although this process takes longer in areas with high competition, it attracts quality prospects.
On the other hand, flat rate management of Google Ads accelerates return on investment and increases traffic volume. The combination of SEO and Google Ads balances immediate results and long-term benefits, maximizing the effectiveness of your digital marketing strategy.
Core updates don't take into account recent link spam. They generally rely on long-term data, so something very recent wouldn't have any impact.
organic SEO
SEO solutions
SEO, SEM and SMM
Analysis and strategy
on and off page + technique
Complete SEO audit
Tracking organic KPIs
Google search console + GA4 + SEM Rush
Keywords and LSI
Content Audit
Speed and accessibility
Technical audit
Local and international
Location
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
OFF-PAGE SEO FREQUENTLY ASKED QUESTIONS
Off-page SEO includes all the actions that influence a site's ranking on search engines without occurring on the site itself . This mainly includes backlinks (inbound links) , but also brand awareness , social signals , mentions , customer reviews and presence on directories or reference sites .
Yes. Google confirms that links remain a key factor, but the quality, relevance, and legitimacy of links are far more important than their quantity. Links from reliable sites related to your topic are worth far more than dozens of dubious links.
False. Poor-quality links (spammy sites, link farms, poorly moderated forums) can harm your rankings. Google values contextual links from credible sources. Some toxic links can even trigger algorithmic penalties.
No, it's against Google's guidelines . Bulk link buying is considered an attempt to manipulate rankings. Google may ignore or penalize these types of links if they are detected. Instead, focus on sustainable strategies: quality content, partnerships, press relations, etc.
No. Even if it doesn't directly transmit “SEO juice” (PageRank), a nofollow link can bring qualified traffic, improve your brand visibility , and sometimes indirectly contribute to your positioning.
On-page SEO is essential , but it's not enough on its own to achieve strong rankings in competitive industries. Off-page SEO, and especially backlinks, remains a major lever for gaining authority in the eyes of Google.
The effects aren't instantaneous . Google evaluates signals cumulatively. It can take anywhere from a few weeks to several months for a link or brand awareness strategy to impact results, especially if it's organic and gradual.
Yes, in some cases. If you receive unsolicited links from questionable or spammy sites, using Google's disavow tool may be helpful, especially if you notice an unexplained drop in performance. However, Google often automatically ignores low-quality links.
Here are some sustainable strategies:
- Reference content (guides, studies, infographics)
- Influencer marketing or B2B collaborations
- Media or specialized blogs
- Events or webinars (with link in mentions)
- Ambassadors or partners with backlink
- Press releases and other PR
