oli-et-eve-etude-de-cas-Bofu Agence Marketing oli-et-eve-etude-de-cas-Bofu Agence Marketing

Oli & Eve - Hairdressing house

CASE STUDY hair salon

Complete lead generation marketing strategy.

oli-et-eve-home-Bofu Agence Marketing


SEO positioning on the first page of Google for several niche keywords and 1st in the results on Maps (110+ reviews).

Thanks to written content and technical SEO work, this hair salon usually ranks first for the keywords that generate the majority of calls.

Solid reviews allow them to position themselves on the Google map for the majority of salon searches on the South Shore.

Combined with an aggressive Google Ads advertising strategy, it is then possible to occupy a place in the search for the customer occupying the first organic paid position of Google My Business.

Our client's requests

Create a brand new website that will represent the brand well, create innovative advertising content, write original content, optimize SEO and perform strategic planning. The primary goal was to generate more potential customers in order to start the marketing machine.

Responsive website
Position the site on Google
Generate more leads

1. Maximize project payback time

The initial blitz made it possible to quickly start the campaign and position the brand in its niche for a quick and measured return on investment.

2. Follow users in their web journey

Once the user has acquired on our website, our retargeting tools at the Google display advertising level, Linkedin, Facebook, Instagram and many others become effective.

3. Optimize conversions

Once the remarketing system is in place, all you have to do is adjust the cost of conversions according to the different channels and evaluate the return to see the viability of each channel and medium.

4. Position the website organically on Google

The mandate was to position the website for certain keywords on search engines.


SEO - Google and bing

A copywriting strategy, combined with search engine optimization, resulted in more profitable positions for the company. Also, once the writing was established, we propelled our keywords to the top positions on Google, thanks to a strategy of acquiring external links and sculpting internal links. The result?

- Positioning on Google
- Local SEO optimization
-Google My Business
- Link building
- Google & Facebook reviews
- Creation of social profiles
- Optimization of the loading speed of the pages of the website.

SEM - Google Ads

For search engine advertising, a set of keywords was used to position the advertisements. Once the new user is acquired, we follow him in his web journey through display banners. This increases the visibility of the company for strategic people, while amplifying the perception of it.

- 1st paid Google position
- Set of banner service related keywords
-Google Display
- Google Display banners in remarketing.

SMM - Facebook Ads

- Facebook remarketing
- Instagram remarketing

The results.

bofu_banner-Bofu Agence Marketing

Organic & Paid

#1 position on Google searches for 90% of industry keywords

A human marketing agency focused on the success of our clients

The Bofu method: Why do business with us?

It all starts with the implementation of a structured and sustainable growth strategy that combines technological tools, digital media and traditional media. This scalable solution will not only allow your business to attract new customers, but also retain and retain them.

This strategy will also become your means of systematically exploiting the most profitable sales channels for your business and for your industry, such as radio, web SEO, social media advertising, etc., in order to win. visibility and market share.

Optimizing your audiences, ad placements, targeting, and sales channels has an immediate impact on your sales and processes. We get maximum revenue for our clients by collecting data and performing in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.

Our specialty lies in growth, strategy and process automation. We understand how humans interact at each stage of the different life cycles which allows us to mass customize and automate. Your system should work for you!

funnel-Bofu Agence Marketing

A methodical approach to growth.

Our team of experts come to lend a hand to your marketing department and your key decision-makers, by establishing and executing optimized growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.

Our strategies are innovative, bold and tailored to the needs and goals of our clients. The success of their business and their project is at the heart of our approach.

Our Process.

appel-exploratoire-bofu-Bofu Agence Marketing


Our process always begins with a phone call or a virtual or face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.




I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!

Pierre-Luc Beaulne, President at Hydro-Pro Seeding