Internal & external employer brand promotion
Facebook + LinkedIn ads & job postings
Navigate a complex job market while effectively helping understaffed organizations and candidates find qualified employees and desired positions, respectively, by simplifying their search and making their time more valuable.
MARKETING FOR THE EMPLOYER BRAND
BOFU's Employer Brand Marketing department cleverly uses Facebook and LinkedIn for recruitment, targeting a broad audience on Facebook and specific professionals on LinkedIn.
In addition, their website has sections dedicated to career and corporate culture, offering a global vision of BOFU, its mission and its values. In addition, BOFU creates organic content on social networks to promote its team and the work environment, thus promoting commitment and strengthening the image of the employer brand, which contributes to creating a feeling of belonging and attracts candidates aligned with the company's values.
Align acquisition and amplification
BOFU focuses on optimizing online employer branding to attract and retain talent, emphasizing employee happiness and sense of belonging as performance levers.
Through targeted marketing campaigns and engaging content on platforms like Facebook and LinkedIn, BOFU promotes a positive and authentic image, highlighting the opportunities, culture and benefits of working at the company.
This holistic approach not only attracts talent aligned with the company's values, but also contributes to increased productivity and employee retention, essential to BOFU's continued success.
As of November 2023, there were 8.7 million job openings in the United States; more than 40% of workers said they were exhausted, 79% valued flexibility at work, and 62% considered access to mental health resources important for a new position, while it took employers an average of 44 days to hire .
employer branding experts
BOFU's branding and employer branding expertise extends beyond traditional strategies, incorporating innovative and personalized approaches. BOFU stands out for its ability to merge brand identity and employee experience, creating a unique synergy between how the company presents itself to the world and how it is perceived internally by its employees.
Focusing on aligning the company's values with those of its employees, BOFU creates brand campaigns that reflect not only the company's mission and vision, but also the aspirations and motivations of its staff. This holistic approach encompasses everything from brand storytelling to internal communications, ensuring that every interaction reflects the essence of the business.
By understanding market trends and employee expectations, BOFU adapts its campaigns to ensure maximum resonance both at the market level and internal culture.
CANDIDATES AND EMPLOYERS
STAFF RECRUITMENT SERVICES
The world of employment is turned upside down. Finding a job has never been so easy and complicated at the same time. Several organizations are understaffed and not all of them can offer the working conditions required to attract new qualified candidates.
On the side of the candidates, finding an interview has become a trivial thing. On the other hand, getting hired for a position that you really want without multiplying the process is rather rare.
My role is to accompany you, whether you are a candidate or an organization. Your time is precious and I will be there to guide you whether it is to find a job that suits you or a quality employee.
What you are looking for is out there somewhere. Just find it.
Marc-Antoine, CRIA, B. Sc. Industrial Relations,
Permit 98249 | C: 438-887-7428
Natural referencing or Search Engine Optimization is all the non-paying strategies put in place for your website to improve your positioning in search engines.
There are millions of sites accessible on the web, it takes standing out to demonstrate that you have the right answer to a user's search intent. 75% of searches only check the first 5 results.
It is important to appear in the search results with a good position so that the user who searches for you finds your website and makes the decision to click on your link.
SEO is a set of several strategies, it's a set of several small changes that are made to your site. When viewed individually, these changes may seem small, but combined they can have a huge impact on user experience and how your site performs in organic search results.
According to Google , the goal of a website is to meet user needs, and any SEO optimization should aim to improve their experience.
In most cases, it is very relevant to have a blog on your website to position you as an expert, but also because the traffic you attract will be interested and engaged readers, since they will have found your blog with relevant keywords on Google.
On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.
Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.
It is a digital marketing strategy to optimize the visibility of a local business in geographically targeted search results, in particular with keyword optimization, Google My Business listings, customer reviews, local backlink strategies, etc. .
Featured Snippets are snippets of content that appear at the top of organic search results on search engine results pages. They are designed to provide a direct answer to a specific question posed by the user. Search engines extract and display these featured snippets based on their relevance, conciseness, and ability to effectively answer the user's query.
The benefits of having Featured Snippets are:
- Increased visibility
- Competitive advantage
Top of the funnel
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Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term objectives, your mission, your vision, your values, your customers, who your competitors are, the situation of your industry and your level of SEM commitment (including SEO) and SMM
The creation of a comprehensive strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.