Attraction, recruitment & retention

employer branding

Employer branding focused on attracting, recruiting and retaining talent, develops a strategy to strengthen the company's reputation as an employer of choice.

Our services

HR Marketing

Internal & external employer brand promotion

Google ads

Align acquisition and amplification

BOFU focuses on optimizing online employer branding to attract and retain talent, emphasizing employee happiness and sense of belonging as performance levers.

Through targeted marketing campaigns and engaging content on platforms like Facebook and LinkedIn, BOFU promotes a positive and authentic image, highlighting the opportunities, culture and benefits of working at the company.

This holistic approach not only attracts talent aligned with the company's values, but also contributes to increased productivity and employee retention, essential to BOFU's continued success.

ADVERTISING MANAGEMENT + EMPLOYER BRAND SEO STRATEGY

Service Price (12 months) Price (6 months) Price (per month)
Recruitment funnel + employer brand promotion
INCLUDED: Google Ads (Search, YouTube & Display), Meta Ads (Facebook & IG), LinkedIn Ads, Quarterly SEO Briefs
$2,500 $3,000 $3,500

* Addition of price increase of 50% of the value of the original package per additional language (1 language included).

** Reduction possible when the year of management is paid in advance.

*** TOOL FEES, ADVERTISING AND PLATFORM FEES EXCLUDED.

As of November 2023, there were 8.7 million job openings in the United States; more than 40% of workers said they were exhausted, 79% valued flexibility at work, and 62% considered access to mental health resources important for a new position, while it took employers an average of 44 days to hire .

Glassdoor

Omnichannel strategy

employer branding experts

BOFU's branding and employer branding expertise extends beyond traditional strategies, incorporating innovative and personalized approaches. BOFU stands out for its ability to merge brand identity and employee experience, creating a unique synergy between how the company presents itself to the world and how it is perceived internally by its employees.

Focusing on aligning the company's values ​​with those of its employees, BOFU creates brand campaigns that reflect not only the company's mission and vision, but also the aspirations and motivations of its staff. This holistic approach encompasses everything from brand storytelling to internal communications, ensuring that every interaction reflects the essence of the business.

By understanding market trends and employee expectations, BOFU adapts its campaigns to ensure maximum resonance both at the market level and internal culture.

Certificates