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HR Marketing
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Align acquisition and amplification
BOFU focuses on optimizing online employer branding to attract and retain talent, emphasizing employee happiness and sense of belonging as performance levers.
Through targeted marketing campaigns and engaging content on platforms like Facebook and LinkedIn, BOFU promotes a positive and authentic image, highlighting the opportunities, culture and benefits of working at the company.
This holistic approach not only attracts talent aligned with the company's values, but also contributes to increased productivity and employee retention, essential to BOFU's continued success.
all-in-one solution
MARKETING FOR THE EMPLOYER BRAND
BOFU's Employer Brand Marketing department cleverly uses Facebook and LinkedIn for recruitment, targeting a broad audience on Facebook and specific professionals on LinkedIn.
In addition, their website has sections dedicated to career and corporate culture, offering a global vision of BOFU, its mission and its values. In addition, BOFU creates organic content on social networks to promote its team and the work environment, thus promoting commitment and strengthening the image of the employer brand, which contributes to creating a feeling of belonging and attracts candidates aligned with the company's values.
