RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 650 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
799$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
2696$ |
||
Prix forfaitaire 12 mois |
1599$ |
||
Prix forfaitaire 6 mois |
1899$ |
||
Programmatique autre que Google |
✓ Publicités locales et alternatives pour des audiences précises |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
* 25% additionnel pour ajouter la performance créative avancée * 50% additionnel pour une langue supplémentaire |
|||
Consultation stratégique (par heure) 200$/h Min 20H |
SMM
Our services


Facebook ads
Align acquisition and amplification
We offer expert Facebook Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.
Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.
By choosing Bofu to manage your Facebook Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.
Facebook Ads
The bofu method
Integrating artificial intelligence (AI) into Facebook advertising strategies, particularly to promote Most Valuable Products (MVP), is an effective approach that relies on a solid foundation of data structure. This foundation enables precise analysis of consumer behavior and advanced personalization of advertisements, specifically targeting users in the purchasing decision phase of the sales funnel (Bottom of the Funnel, BOFU). By using AI to refine these strategies, businesses can not only increase conversions for their MVPs, but also gain authority and visibility.
By moving up the sales funnel, they can increase awareness and brand discovery, establishing a deeper connection with potential customers and strengthening their position in the market.
Facebook has 2.93 billion monthly active users, constituting 36.7% of the world's population, and 70% of internet users use a Meta platform. It is the 7th most valuable brand with a value of $101.2 billion, the third most visited site and the second most used application globally.

Omnichannel strategy
facebook ads experts
Omnichannel strategy, combined with expertise in Facebook ads, is a major asset for businesses looking to maximize their marketing impact. By adopting an omnichannel approach, businesses ensure a consistent and integrated presence across multiple platforms, including Facebook, to engage with customers at different touchpoints.
Facebook Ads experts play a crucial role in this, leveraging the platform's advanced targeting and personalization capabilities to effectively reach target audiences. This combination ensures that marketing messages are relevant and engaging, providing a smooth and personalized user experience. By integrating the power of Facebook Ads into an omnichannel strategy, businesses can significantly improve their reach and resonance with consumers, leading to increased customer engagement and ultimately increased business growth.
Flat-rate management
Meta advertising as a strategic element of growth
Flat rate Meta advertising management proves to be a crucial strategic element for business growth. This approach, which consists of using integrated advertising solutions offered by Meta (Facebook, Instagram, etc.), allows for simplified and efficient implementation and management of advertising campaigns.
By adopting advertising packages, businesses can benefit from precise targeting, high reach and in-depth data analysis, while controlling costs and optimizing resources. This strategy promotes alignment of advertising efforts with overall business growth objectives, leveraging Meta platforms to effectively reach target audiences and drive engagement.
Social media advertising
Facebook & Instagram ads solutions

SEO, SEM & SMM
Analysis & strategy

Conversions
Pixel Configuration

Ad groups and quality
Campaign audit

Forms
native campaigns & CRM integration

HR
Outreach of the employer brand + recruitment

Google Looker Studio
Analytics & dashboards

Advertisement
Adaptations of animated banners + resumption of existing content

internal team
Training for managers
PME Service (moins de 1,5M)
PME eCommerce (moins de 500 000$)
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 650 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie complète TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
✓ Gestion publicitaire AMS (Amazon Marketing Services) : Search, Display, Sponsored Products & Sponsored Brands |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
1999$ |
Valeurs des services du forfait |
4995$ |
||
Prix forfaitaire 12 mois |
3999$ |
||
Prix forfaitaire 6 mois |
4299$ |
||
Programmatique autre que Google |
✓ Publicités locales et alternatives pour des audiences précises |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
A/B Test & création de 4 variations de concepts de bannières par initiative Anglais et Français disponibles |
|||
Consultation stratégique (par heure) 200$/h Min 20H |
Service B2C (plus de 1,5M)
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 1300 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie complète TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
2996$ |
||
Prix forfaitaire 12 mois |
2599$ |
||
Prix forfaitaire 6 mois |
2899$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
Service B2B (plus de 1,5M)
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 2000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 3 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
3495$ |
||
Prix forfaitaire 12 mois |
3099$ |
||
Prix forfaitaire 6 mois |
3399$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
ECOMMERCE DTC (plus de 500 000$)
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 2000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
2499$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display Shopping, Performance Max et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
1999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
5995$ |
||
Prix forfaitaire 12 mois |
4995$ |
||
Prix forfaitaire 6 mois |
5399$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
ECOMMERCE DTC (plus de 500 000$) + AMAZON
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 2000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
2499$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display Shopping, Performance Max et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
1999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
✓ Gestion publicitaire AMS (Amazon Marketing Services) : Search, Display, Sponsored Products & Sponsored Brands |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
2999$ |
Valeurs des services du forfait |
8994$ |
||
Prix forfaitaire 12 mois |
7994$ |
||
Prix forfaitaire 6 mois |
8399$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
ECOMMERCE DTC (plus de 500 000$) + LEAD GEN B2C
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 3000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
3499$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display Shopping, Performance Max et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
2999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 2 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
7996$ |
||
Prix forfaitaire 12 mois |
6996$ |
||
Prix forfaitaire 6 mois |
7399$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
ECOMMERCE DTC (plus de 500 000$) + LEAD GEN B2B
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 3000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
3499$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display Shopping, Performance Max et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
2999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 3 (par plateforme) |
Amazon Ads + SEO ASIN |
- |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
- |
Valeurs des services du forfait |
7996$ |
||
Prix forfaitaire 12 mois |
6996$ |
||
Prix forfaitaire 6 mois |
7399$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
ECOMMERCE DTC (plus de 500 000$) + ECOMMERCE AMAZON + LEAD GEN B2B OU B2C
RÉFÉRENCEMENT NATUREL (SEO) |
✓ Rédaction de 3000 mots/mois |
PRIX SEO SEULEMENT (ENTENTE 12 MOIS) |
3999$ |
Marketing sur les moteurs de recherche (SEM) |
✓ Google Search, Display Shopping, Performance Max et YouTube |
PRIX SEM SEULEMENT (ENTENTE 12 MOIS) |
2999$ |
Marketing sur les réseaux sociaux (SMM) |
✓ Stratégie TOFU-MOFU-BOFU pour engagement et conversion |
PRIX SMM SEULEMENT (ENTENTE 12 MOIS - Minimum Facebook & Instagram) |
499$ X 3 (par plateforme) |
Amazon Ads + SEO ASIN |
✓ Gestion publicitaire AMS (Amazon Marketing Services) : Search, Display, Sponsored Products & Sponsored Brands |
PRIX AMS SEULEMENT (ENTENTE 12 MOIS) |
3499$ |
Valeurs des services du forfait |
11 994$ |
||
Prix forfaitaire 12 mois |
10 499$ |
||
Prix forfaitaire 6 mois |
10 999$ |
||
Programmatique autre que Google |
✓ Campagnes avancées sur réseaux premium et niches spécifiques |
PRIX PAR PLATEFORME POUR PROGRAMMATIQUE SEULEMENT (ENTENTE 12 MOIS) |
499$ |
Consultation stratégique (par heure) 200$/h Min 20H |
Digital Marketing Services
COMPANY POSITIONING
Acquisition and amplification
- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing
Centralize and automate
- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)
FREQUENTLY ASKED QUESTIONS FACEBOOK AND INSTAGRAM ADS
Here are all the most frequently asked questions that our customers and prospects ask us
Facebook campaigns allow you to deliver your content to an ultra-targeted audience. Users' interests and demographic details are accessible, allowing us to create highly relevant advertisements.
Facebook ads adapt to all types of objectives:
- increase brand awareness
- increase interactions with the page
- engage the community
- generate traffic to the website
- And much more
Meta Ads Manager is Meta's advertising platform that allows you to manage, create, and analyze your advertising campaigns on Facebook, Instagram, Messenger, WhatsApp, and Oculus.
Benefits :
• Massive reach: Access to billions of active users worldwide.
• Precise targeting: Using behavioral, demographic, and geographic data to reach your ideal audience.
• Various formats: Photo ads, videos, carousels, stories, and more.
• Real-time measurements: Performance analysis to adjust your campaigns.
Meta offers powerful and precise ad targeting options through Meta Ads Manager , which goes far beyond the basic features of Facebook and Instagram boosts.
1. Difference between Boosts and Meta Ads Manager:
• Boosts:
• Simple to use, ideal for beginners.
• Limited in advanced targeting options and advertising objectives.
• Used primarily to increase visibility and interactions on a specific post (likes, comments, shares).
• Not always optimized for more strategic goals, like conversions or sales.
• Meta Ads Manager:
• A complete platform to manage and analyze all your advertising campaigns.
• Offers advanced targeting, performance tracking and optimization options.
• Allows you to choose specific goals (traffic, conversions, app installs, etc.) and integrate ads across multiple platforms (Facebook, Instagram, Messenger, WhatsApp, etc.).
• Ideal for high-impact campaigns with a measurable return on investment (ROI).
2. Targeting options in Meta Ads Manager:
1. Custom Audiences:
• Create audiences based on your own data, such as:
• Contact list from your CRM.
• Traffic to your website thanks to the Meta Pixel.
• Users who have interacted with your posts or Meta pages.
• Advantage: Ideal for remarketing, targeting people who already know your business.
2. Lookalike Audiences:
• Uses your existing audiences to identify new, similar users.
• Example: If you have a list of loyal customers, Meta Ads Manager can find people with similar characteristics.
• Advantage: Increases your chances of conversion with already pre-qualified audiences.
3. Demographic targeting:
• Based on criteria such as age, gender, language, marital status, or even profession.
• Example: A clothing brand may target women aged 25 to 34 who are interested in fashion.
4. Geographic targeting:
• Target users in specific regions, ranging from a neighborhood to an entire country.
• Example: A local business can focus its ads within a 10 km radius of its store.
5. Behavioral targeting:
• Based on users’ interests, behaviors and purchasing habits.
• Example: A travel agency can target users who have recently searched for flights or hotels.
3. Targeting optimization with Bofu:
At Bofu we use Meta Ads Manager to:
• Set up strategic campaigns aligned with your specific goals.
• Take full advantage of custom and lookalike audiences to maximize conversions.
• Adjust targeting based on performance through real-time analysis.
• Create campaigns that go beyond visibility and generate a measurable impact on your sales or leads.
With Meta Ads Manager and Bofu's expertise, your Meta advertising campaigns will be optimized to reach the right people, at the right time, with the right message.
Facebook offers a variety of ad formats to meet the needs of advertisers. Here are some of the types of ad formats commonly used on Facebook:
- Video Advertising: Video ads help deliver engaging content.
- Image: Ads that contain a static image, along with a title, text, and link.
- Carousel: This format allows multiple images to be presented. Users can scroll through the images horizontally and click on the ones that interest them.
- Collections: Collections combine a cover image or video with multiple product images. When users click on the ad, they are redirected to explore the products further.
With the installation of a Facebook pixel you have the possibility to record different events. It provides you with crucial information that you can use to create optimized and better targeted ads.
The Facebook pixel also allows you to find out how visitors to your website interact with it once they have seen your Facebook ad.
Bofu offers complete management of your Meta advertising campaigns, including:
• Creation and management of campaigns: Development of strategies aligned with your objectives (awareness, traffic, conversions).
• Targeting optimization: Setting up personalized and similar audiences (lookalike audiences).
• Budget management: Maximize return on investment (ROAS) with real-time adjustments.
• Creation of advertising content: Design of visuals and writing of texts optimized for each format.
• Monitoring and reporting: Detailed analysis of results with recommendations for improvement.
Meta is one of the most efficient advertising platforms thanks to:
• Large audience: Facebook and Instagram have over 3 billion combined monthly active users.
• High engagement: Users spend an average of 33 minutes per day on these platforms.
• Budget flexibility: Suitable for small businesses and large brands.
• Advanced Targeting: Reach potential customers based on their interests, behaviors or previous interactions.
The cost depends on several factors:
• Campaign type: Awareness, traffic or conversions.
• Target audience: The broader the target, the higher the cost can be.
• Competitiveness: Highly competitive sectors (fashion, technology) result in higher costs.
Estimate :
• Minimum recommended budget: $500/month to test your campaigns.
• Advanced Campaigns: Starting at $2,000/month for significant results.
With Meta Ads Manager you can track:
• Impressions: Number of times your ads were viewed.
• Clicks: Number of clicks on your ads.
• Conversions: Specific actions performed by users (purchases, registrations).
• Cost per action (CPA): Average cost for each conversion.
• Return on advertising investment (ROAS): Revenue generated relative to the advertising budget spent.
At Bofu, we provide detailed reporting and analytics to assess and improve your performance.