Social media advertising

Facebook advertising agency

Maximize the return on investment of your paid visibility strategy on this social network for all audiences!

SMM

Our services

Conversion campaigns

Encourage purchases with targeted ads leading to optimized landing pages. We also integrate dynamic e-commerce product catalogs and lead forms, using images, videos and carousels to drive conversions.

Facebook ads

Align acquisition and amplification

We offer expert Facebook Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.

Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.

By choosing Bofu to manage your Facebook Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.

ADVERTISING PACKAGE MANAGEMENT + SEO STRATEGY

At BOFU, we operate through a pricing communication funnel to align efforts across platforms with the specific objectives of each stage of the customer journey, thus offering flat-rate pricing that can be adjusted as needs evolve.

Thanks to PPC and paid advertising, we can observe conversions and engagement with the promoted offer more quickly, allowing us to quickly adjust at the SEO level and capitalize more effectively in the short, medium and long term. term.

Service

Price
(12 months)

Price
(6 months)
Price
(per month)

Direct to Consumer eCommerce Funnel

INCLUDED:
- Google Ads (Search, Shopping, Display, Max Performance & Apps)
- Meta Ads (Facebook & IG)
- Bi-monthly SEO briefs (1 theme every 2 months)

$3,500 $4,000 $4,500

B2B funnel (in addition to eCommerce)

INCLUDED:
- Google Ads (Search, YouTube & Display)
- Meta Ads (Facebook & IG)
- LinkedIn Ads
- Bi-annual SEO Briefs

$2,500 $3,000 $3,500

Traditional Services Business Funnel

INCLUDED:
- Google Ads (Search & display)
- Meta Ads (Facebook & IG)
- Bi-annual SEO Briefs

$1,500 $2,000 $2,500

* Addition of price increase of 50% of the value of the original package per additional language (1 language included).

** Reduction possible when the year of management is paid in advance.

*** TOOL FEES, ADVERTISING AND PLATFORM FEES EXCLUDED.

Certificates

Facebook has 2.93 billion monthly active users, constituting 36.7% of the world's population, and 70% of internet users use a Meta platform. It is the 7th most valuable brand with a value of $101.2 billion, the third most visited site and the second most used application globally.

Meta Statistics

Omnichannel strategy

facebook ads experts

Omnichannel strategy, combined with expertise in Facebook ads, is a major asset for businesses looking to maximize their marketing impact. By adopting an omnichannel approach, businesses ensure a consistent and integrated presence across multiple platforms, including Facebook, to engage with customers at different touchpoints.

Facebook Ads experts play a crucial role in this, leveraging the platform's advanced targeting and personalization capabilities to effectively reach target audiences. This combination ensures that marketing messages are relevant and engaging, providing a smooth and personalized user experience. By integrating the power of Facebook Ads into an omnichannel strategy, businesses can significantly improve their reach and resonance with consumers, leading to increased customer engagement and ultimately increased business growth.

Social media advertising

Facebook & Instagram ads solutions

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SEO, SEM & SMM

Analysis & strategy

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Conversions

Pixel Configuration

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Ad groups and quality

Campaign audit

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Forms

native campaigns & CRM integration

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HR

Outreach of the employer brand + recruitment

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Google Looker Studio

Analytics & dashboards

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Advertisement

Adaptations of animated banners + resumption of existing content

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internal team

Training for managers

FREQUENTLY ASKED QUESTIONS FACEBOOK AND INSTAGRAM ADS

Here are all the most frequently asked questions that our customers and prospects ask us

Facebook campaigns allow you to deliver your content to an ultra-targeted audience. Users' interests and demographic details are accessible, allowing us to create highly relevant advertisements.

Facebook ads adapt to all types of objectives:

  • increase brand awareness
  • increase interactions with the page
  • engage the community
  • generate traffic to the website
  • And much more

Boosting a Facebook or Instagram post can be an effective strategy for reaching a wider audience beyond your followers and increasing engagement around your content.

Boosting posts consists of creating an advertisement from content already shared on your profile.

Facebook offers a variety of ad formats to meet the needs of advertisers. Here are some of the types of ad formats commonly used on Facebook:

  • Video Advertising: Video ads help deliver engaging content.
  • Image: Ads that contain a static image, along with a title, text, and link.
  • Carousel: This format allows multiple images to be presented. Users can scroll through the images horizontally and click on the ones that interest them.
  • Collections: Collections combine a cover image or video with multiple product images. When users click on the ad, they are redirected to explore the products further.

With the installation of a Facebook pixel you have the possibility to record different events. It provides you with crucial information that you can use to create optimized and better targeted ads.

The Facebook pixel also allows you to find out how visitors to your website interact with it once they have seen your Facebook ad.