Social media advertising

Facebook advertising agency

Maximize the return on investment of your paid visibility strategy on this social network for all audiences!

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SMM

Our services

Conversion campaigns

Encourage purchases with targeted ads leading to optimized landing pages. We also integrate dynamic e-commerce product catalogs and lead forms, using images, videos and carousels to drive conversions.

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Facebook ads

Align acquisition and amplification

We offer expert Facebook Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.

Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.

By choosing Bofu to manage your Facebook Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.

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ADVERTISING PACKAGE MANAGEMENT + SEO STRATEGY

At BOFU, we operate through a pricing communication funnel to align efforts across platforms with the specific objectives of each stage of the customer journey, thus offering flat-rate pricing that can be adjusted as needs evolve.

Thanks to PPC and paid advertising, we can observe conversions and engagement with the promoted offer more quickly, allowing us to quickly adjust at the SEO level and capitalize more effectively in the short, medium and long term. term.

Service

Price
 (12 months)

 Price
(6 months) 		Price
(per month)

Direct to Consumer eCommerce Funnel

INCLUDED:
- Google Ads (Search, Shopping, Display, Max Performance & Apps)
- Meta Ads (Facebook & IG)
- Bi-monthly SEO briefs (1 theme every 2 months)

 $3,500 $4,000 $4,500

B2B funnel (in addition to eCommerce)

INCLUDED:
 - Google Ads (Search, YouTube & Display)
- Meta Ads (Facebook & IG)
- LinkedIn Ads
 - Bi-annual SEO Briefs

 $2,500 $3,000 $3,500

Traditional Services Business Funnel

INCLUDED:
- Google Ads (Search & display)
- Meta Ads (Facebook & IG)
- Bi-annual SEO Briefs

 $1,500 $2,000 $2,500

* Addition of price increase of 50% of the value of the original package per additional language (1 language included).

** Reduction possible when the year of management is paid in advance.

*** TOOL FEES, ADVERTISING AND PLATFORM FEES EXCLUDED.

Clouds

Certifications

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Facebook has 2.93 billion monthly active users, constituting 36.7% of the world's population, and 70% of internet users use a Meta platform. It is the 7th most valuable brand with a value of $101.2 billion, the third most visited site and the second most used application globally.

Meta Statistics

Omnichannel strategy

facebook ads experts

Omnichannel strategy, combined with expertise in Facebook ads, is a major asset for businesses looking to maximize their marketing impact. By adopting an omnichannel approach, businesses ensure a consistent and integrated presence across multiple platforms, including Facebook, to engage with customers at different touchpoints.

Facebook Ads experts play a crucial role in this, leveraging the platform's advanced targeting and personalization capabilities to effectively reach target audiences. This combination ensures that marketing messages are relevant and engaging, providing a smooth and personalized user experience. By integrating the power of Facebook Ads into an omnichannel strategy, businesses can significantly improve their reach and resonance with consumers, leading to increased customer engagement and ultimately increased business growth.

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Social media advertising

Facebook & Instagram ads solutions

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SEO, SEM & SMM

Analysis & strategy

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Conversions

Pixel Configuration

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Ad groups and quality

Campaign audit

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Forms

native campaigns & CRM integration

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HR

Outreach of the employer brand + recruitment

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Google Looker Studio

Analytics & dashboards

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Advertisement

Adaptations of animated banners + resumption of existing content

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internal team

Training for managers

Digital Marketing Services

COMPANY POSITIONING

- Acquisition and amplification strategy + analysis
 - Data tracking tools
- Service or eCommerce website design
 - Branding
- Writing SEO and advertising content

Acquisition and amplification

- Google Advertising
 - SEO
 - Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
 - Amazon Advertising
 - Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

Centralize and automate

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
 - HubSpot Service
- HubSpot Operations
- Automation and integration
 - HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

FREQUENTLY ASKED QUESTIONS FACEBOOK AND INSTAGRAM ADS

Here are all the most frequently asked questions that our customers and prospects ask us

Facebook campaigns allow you to deliver your content to an ultra-targeted audience. Users' interests and demographic details are accessible, allowing us to create highly relevant advertisements.

Facebook ads adapt to all types of objectives:

  • increase brand awareness
  • increase interactions with the page
  • engage the community
  • generate traffic to the website
  • And much more

Meta Ads Manager is Meta's advertising platform that allows you to manage, create, and analyze your advertising campaigns on Facebook, Instagram, Messenger, WhatsApp, and Oculus.

Benefits :

• Massive reach: Access to billions of active users worldwide.

• Precise targeting: Using behavioral, demographic, and geographic data to reach your ideal audience.

• Various formats: Photo ads, videos, carousels, stories, and more.

• Real-time measurements: Performance analysis to adjust your campaigns.

Meta offers powerful and precise ad targeting options through Meta Ads Manager , which goes far beyond the basic features of Facebook and Instagram boosts.

1. Difference between Boosts and Meta Ads Manager:

• Boosts:

• Simple to use, ideal for beginners.

• Limited in advanced targeting options and advertising objectives.

• Used primarily to increase visibility and interactions on a specific post (likes, comments, shares).

• Not always optimized for more strategic goals, like conversions or sales.

• Meta Ads Manager:

• A complete platform to manage and analyze all your advertising campaigns.

• Offers advanced targeting, performance tracking and optimization options.

• Allows you to choose specific goals (traffic, conversions, app installs, etc.) and integrate ads across multiple platforms (Facebook, Instagram, Messenger, WhatsApp, etc.).

• Ideal for high-impact campaigns with a measurable return on investment (ROI).


2. Targeting options in Meta Ads Manager:

1. Custom Audiences:

• Create audiences based on your own data, such as:

• Contact list from your CRM.

• Traffic to your website thanks to the Meta Pixel.

• Users who have interacted with your posts or Meta pages.

• Advantage: Ideal for remarketing, targeting people who already know your business.

2. Lookalike Audiences:

• Uses your existing audiences to identify new, similar users.

• Example: If you have a list of loyal customers, Meta Ads Manager can find people with similar characteristics.

• Advantage: Increases your chances of conversion with already pre-qualified audiences.

3. Demographic targeting:

• Based on criteria such as age, gender, language, marital status, or even profession.

• Example: A clothing brand may target women aged 25 to 34 who are interested in fashion.

4. Geographic targeting:

• Target users in specific regions, ranging from a neighborhood to an entire country.

• Example: A local business can focus its ads within a 10 km radius of its store.

5. Behavioral targeting:

• Based on users’ interests, behaviors and purchasing habits.

• Example: A travel agency can target users who have recently searched for flights or hotels.

3. Targeting optimization with Bofu:

At Bofu we use Meta Ads Manager to:

• Set up strategic campaigns aligned with your specific goals.

• Take full advantage of custom and lookalike audiences to maximize conversions.

• Adjust targeting based on performance through real-time analysis.

• Create campaigns that go beyond visibility and generate a measurable impact on your sales or leads.

With Meta Ads Manager and Bofu's expertise, your Meta advertising campaigns will be optimized to reach the right people, at the right time, with the right message.

Facebook offers a variety of ad formats to meet the needs of advertisers. Here are some of the types of ad formats commonly used on Facebook:

  • Video Advertising: Video ads help deliver engaging content.
  • Image: Ads that contain a static image, along with a title, text, and link.
  • Carousel: This format allows multiple images to be presented. Users can scroll through the images horizontally and click on the ones that interest them.
  • Collections: Collections combine a cover image or video with multiple product images. When users click on the ad, they are redirected to explore the products further.

With the installation of a Facebook pixel you have the possibility to record different events. It provides you with crucial information that you can use to create optimized and better targeted ads.

The Facebook pixel also allows you to find out how visitors to your website interact with it once they have seen your Facebook ad.

Bofu offers complete management of your Meta advertising campaigns, including:

• Creation and management of campaigns: Development of strategies aligned with your objectives (awareness, traffic, conversions).

• Targeting optimization: Setting up personalized and similar audiences (lookalike audiences).

• Budget management: Maximize return on investment (ROAS) with real-time adjustments.

• Creation of advertising content: Design of visuals and writing of texts optimized for each format.

• Monitoring and reporting: Detailed analysis of results with recommendations for improvement.

Meta is one of the most efficient advertising platforms thanks to:

• Large audience: Facebook and Instagram have over 3 billion combined monthly active users.

• High engagement: Users spend an average of 33 minutes per day on these platforms.

• Budget flexibility: Suitable for small businesses and large brands.

• Advanced Targeting: Reach potential customers based on their interests, behaviors or previous interactions.

The cost depends on several factors:

• Campaign type: Awareness, traffic or conversions.

• Target audience: The broader the target, the higher the cost can be.

• Competitiveness: Highly competitive sectors (fashion, technology) result in higher costs.

Estimate :

• Minimum recommended budget: $500/month to test your campaigns.

• Advanced Campaigns: Starting at $2,000/month for significant results.

With Meta Ads Manager you can track:

• Impressions: Number of times your ads were viewed.

• Clicks: Number of clicks on your ads.

• Conversions: Specific actions performed by users (purchases, registrations).

• Cost per action (CPA): Average cost for each conversion.

• Return on advertising investment (ROAS): Revenue generated relative to the advertising budget spent.


At Bofu, we provide detailed reporting and analytics to assess and improve your performance.