SMM
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Facebook Ads
The bofu method
Integrating artificial intelligence (AI) into Facebook advertising strategies, particularly to promote Most Valuable Products (MVP), is an effective approach that relies on a solid foundation of data structure. This foundation enables precise analysis of consumer behavior and advanced personalization of advertisements, specifically targeting users in the purchasing decision phase of the sales funnel (Bottom of the Funnel, BOFU). By using AI to refine these strategies, businesses can not only increase conversions for their MVPs, but also gain authority and visibility.
By moving up the sales funnel, they can increase awareness and brand discovery, establishing a deeper connection with potential customers and strengthening their position in the market.
Facebook ads
Align acquisition and amplification
We offer expert Facebook Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.
Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.
By choosing Bofu to manage your Facebook Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.
Facebook has 2.93 billion monthly active users, constituting 36.7% of the world's population, and 70% of internet users use a Meta platform. It is the 7th most valuable brand with a value of $101.2 billion, the third most visited site and the second most used application globally.
Omnichannel strategy
facebook ads experts
Omnichannel strategy, combined with expertise in Facebook ads, is a major asset for businesses looking to maximize their marketing impact. By adopting an omnichannel approach, businesses ensure a consistent and integrated presence across multiple platforms, including Facebook, to engage with customers at different touchpoints.
Facebook Ads experts play a crucial role in this, leveraging the platform's advanced targeting and personalization capabilities to effectively reach target audiences. This combination ensures that marketing messages are relevant and engaging, providing a smooth and personalized user experience. By integrating the power of Facebook Ads into an omnichannel strategy, businesses can significantly improve their reach and resonance with consumers, leading to increased customer engagement and ultimately increased business growth.
Flat-rate management
Meta advertising as a strategic element of growth
Flat rate Meta advertising management proves to be a crucial strategic element for business growth. This approach, which consists of using integrated advertising solutions offered by Meta (Facebook, Instagram, etc.), allows for simplified and efficient implementation and management of advertising campaigns.
By adopting advertising packages, businesses can benefit from precise targeting, high reach and in-depth data analysis, while controlling costs and optimizing resources. This strategy promotes alignment of advertising efforts with overall business growth objectives, leveraging Meta platforms to effectively reach target audiences and drive engagement.
Social media advertising
Facebook & Instagram ads solutions
SEO, SEM & SMM
Analysis & strategy
Conversions
Pixel Configuration
Ad groups and quality
Campaign audit
Forms
native campaigns & CRM integration
HR
Outreach of the employer brand + recruitment
Google Looker Studio
Analytics & dashboards
Advertisement
Adaptations of animated banners + resumption of existing content
internal team
Training for managers
FREQUENTLY ASKED QUESTIONS FACEBOOK AND INSTAGRAM ADS
Here are all the most frequently asked questions that our customers and prospects ask us
Facebook campaigns allow you to deliver your content to an ultra-targeted audience. Users' interests and demographic details are accessible, allowing us to create highly relevant advertisements.
Facebook ads adapt to all types of objectives:
- increase brand awareness
- increase interactions with the page
- engage the community
- generate traffic to the website
- And much more
Boosting a Facebook or Instagram post can be an effective strategy for reaching a wider audience beyond your followers and increasing engagement around your content.
Boosting posts consists of creating an advertisement from content already shared on your profile.
Facebook offers a variety of ad formats to meet the needs of advertisers. Here are some of the types of ad formats commonly used on Facebook:
- Video Advertising: Video ads help deliver engaging content.
- Image: Ads that contain a static image, along with a title, text, and link.
- Carousel: This format allows multiple images to be presented. Users can scroll through the images horizontally and click on the ones that interest them.
- Collections: Collections combine a cover image or video with multiple product images. When users click on the ad, they are redirected to explore the products further.
With the installation of a Facebook pixel you have the possibility to record different events. It provides you with crucial information that you can use to create optimized and better targeted ads.
The Facebook pixel also allows you to find out how visitors to your website interact with it once they have seen your Facebook ad.
Top of the funnel
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