Social media advertising

Facebook advertising agency

Maximize the return on investment of your paid visibility strategy on this social network for all audiences!


Our services

Conversion campaigns

Encourage purchases with targeted ads leading to optimized landing pages. We also integrate dynamic e-commerce product catalogs and lead forms, using images, videos and carousels to drive conversions.

Facebook Ads

The bofu method

Integrating artificial intelligence (AI) into Facebook advertising strategies, particularly to promote Most Valuable Products (MVP), is an effective approach that relies on a solid foundation of data structure. This foundation enables precise analysis of consumer behavior and advanced personalization of advertisements, specifically targeting users in the purchasing decision phase of the sales funnel (Bottom of the Funnel, BOFU). By using AI to refine these strategies, businesses can not only increase conversions for their MVPs, but also gain authority and visibility.

By moving up the sales funnel, they can increase awareness and brand discovery, establishing a deeper connection with potential customers and strengthening their position in the market.

Facebook has 2.93 billion monthly active users, constituting 36.7% of the world's population, and 70% of internet users use a Meta platform. It is the 7th most valuable brand with a value of $101.2 billion, the third most visited site and the second most used application globally.

Meta Statistics

Omnichannel strategy

facebook ads experts

Omnichannel strategy, combined with expertise in Facebook ads, is a major asset for businesses looking to maximize their marketing impact. By adopting an omnichannel approach, businesses ensure a consistent and integrated presence across multiple platforms, including Facebook, to engage with customers at different touchpoints.

Facebook Ads experts play a crucial role in this, leveraging the platform's advanced targeting and personalization capabilities to effectively reach target audiences. This combination ensures that marketing messages are relevant and engaging, providing a smooth and personalized user experience. By integrating the power of Facebook Ads into an omnichannel strategy, businesses can significantly improve their reach and resonance with consumers, leading to increased customer engagement and ultimately increased business growth.

Social media advertising

Facebook & Instagram ads solutions

bofu_banner-Bofu Agence Marketing


Analysis & strategy

bofu_banner-Bofu Agence Marketing


Pixel Configuration

bofu_banner-Bofu Agence Marketing

Ad groups and quality

Campaign audit

bofu_banner-Bofu Agence Marketing


native campaigns & CRM integration

bofu_banner-Bofu Agence Marketing


Outreach of the employer brand + recruitment

bofu_banner-Bofu Agence Marketing

Google Looker Studio

Analytics & dashboards

bofu_banner-Bofu Agence Marketing


Adaptations of animated banners + resumption of existing content

bofu_banner-Bofu Agence Marketing

internal team

Training for managers


Here are all the most frequently asked questions that our customers and prospects ask us

Facebook campaigns allow you to deliver your content to an ultra-targeted audience. Users' interests and demographic details are accessible, allowing us to create highly relevant advertisements.

Facebook ads adapt to all types of objectives:

  • increase brand awareness
  • increase interactions with the page
  • engage the community
  • generate traffic to the website
  • And much more

Boosting a Facebook or Instagram post can be an effective strategy for reaching a wider audience beyond your followers and increasing engagement around your content.

Boosting posts consists of creating an advertisement from content already shared on your profile.

Facebook offers a variety of ad formats to meet the needs of advertisers. Here are some of the types of ad formats commonly used on Facebook:

  • Video Advertising: Video ads help deliver engaging content.
  • Image: Ads that contain a static image, along with a title, text, and link.
  • Carousel: This format allows multiple images to be presented. Users can scroll through the images horizontally and click on the ones that interest them.
  • Collections: Collections combine a cover image or video with multiple product images. When users click on the ad, they are redirected to explore the products further.

With the installation of a Facebook pixel you have the possibility to record different events. It provides you with crucial information that you can use to create optimized and better targeted ads.

The Facebook pixel also allows you to find out how visitors to your website interact with it once they have seen your Facebook ad.

Top of the funnel

Discover our blog

Stay up to date with new trends, tips and tricks on Facebook Ads and digital marketing!


Our Process

appel-exploratoire-bofu-Bofu Agence Marketing


Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.

This will allow us to identify the value we can bring to it.