Advertising on LinkedIn works with the objective of allowing advertisers to serve targeted ads to a professional audience:
1. Creation of the campaign: You must choose the type of advertising, define the objectives of the campaign and configure the parameters (budget, start and end dates, etc.)
2.Setting targeting: You can target your ad based on criteria such as job title, industry, location, company, skills, LinkedIn groups, and more.
3. Creation of ads: Next, you need to create relevant content, images, videos and calls to action (call-to-action).
4.Bids and budget: You then set the maximum amount you are willing to pay for each click (CPC) or impression (CPM) on your ads.
5. Ad Delivery: Once your campaign is launched, your ads will be delivered to the target audience you have defined.
6. Performance Tracking and Optimization: LinkedIn Ads provides performance tracking tools that allow you to monitor key data such as impressions, clicks, conversion rates, and ad costs. You can use this data to evaluate the effectiveness of your ads and adjust them as needed to get a better return on investment (ROI) .