Digital Marketing Services
LinkedIn Ads at the service of your business
If you need to boost the performance of your LinkedIn ad campaign, you've come to the right place. As a highly experienced LinkedIn advertising agency, we can help you increase brand awareness, engage existing clients, and reach a whole new audience of professional prospects.
Each channel has its role to play in the strategy and in this case, LinkedIn is a phenomenal tool for business-to-business (B2B) marketing.
ADVERTISING CAMPAIGNS linkedIn
ALL THE ELEMENTS OF YOUR SUCCESS UNDER ONE ROOF
LinkedIn provides your brand with a unique social network for marketing activities and the ability to reach a large audience of business decision makers. This, combined with a range of effective targeting options, provides a powerful social media advertising opportunity. We can advise you on the best combination of tactics and audiences to achieve your goals and drive traffic to your website.
Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment to search engines and social networks .
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, in order to improve results, optimize actions and achieve the best return for each dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.
PERSONALIZED ADVERTISING STRATEGY
FACILITATE YOUR PROCESSES
I've had my best season in company history year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can focus on my specialty: hydroseeding. Thanks guys!
Through his BOFU agency, Marc-Antoine offered us/offers impeccable service by focusing on various short, medium and long-term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc-Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use, my sales are really solid. I never thought I would have such success following their coaching for my social networks, my websites, my advertising and Amazon. They have a long term vision for my products and services and an ingenious way to monetize my brand. I recommend X1000.
Great experience! Always satisfied with the professionalism of Marc-Antoine! He was able to meet all my requirements! Thanks to him, my site is very well referenced on Google!
A professional team that takes the time to support you in the development of your web strategies. A must for young and old companies! 🙌😄
Impeccable customer service! I recommend.
LinkedIn ads offer several benefits for reaching professional audiences. Here are a few:
- Targeted professional audience: LinkedIn allows you to reach a qualified professional audience. You can target your ads based on criteria such as job title, industry, geographic location, skills, companies, and more.
- Professional environment: LinkedIn users are generally in a professional mindset when they visit the platform. Users are more open to professional opportunities, training, new career prospects, business partnerships, etc.
- Promotion of notoriety and trust: LinkedIn is a platform that promotes professional interactions and the exchange of expertise. Ads on LinkedIn can help you build awareness for your business and showcase your expertise to build trust with professionals in your industry.
LinkedIn Ads is an attractive option for companies that want to reach a qualified professional audience, generate leads and promote their brand to engaged professionals.
LinkedIn offers different types of advertising to help advertisers reach professional audiences:
- Sponsored Content Ads
- Text Ads
- Dynamic Ads
- Ads in messages (Message Ads)
Advertising on LinkedIn works with the objective of allowing advertisers to serve targeted ads to a professional audience:
1. Creation of the campaign: You must choose the type of advertising, define the objectives of the campaign and configure the parameters (budget, start and end dates, etc.)
2.Setting targeting: You can target your ad based on criteria such as job title, industry, location, company, skills, LinkedIn groups, and more.
3. Creation of ads: Next, you need to create relevant content, images, videos and calls to action (call-to-action).
4.Bids and budget: You then set the maximum amount you are willing to pay for each click (CPC) or impression (CPM) on your ads.
5. Ad Delivery: Once your campaign is launched, your ads will be delivered to the target audience you have defined.
6. Performance Tracking and Optimization: LinkedIn Ads provides performance tracking tools that allow you to monitor key data such as impressions, clicks, conversion rates, and ad costs. You can use this data to evaluate the effectiveness of your ads and adjust them as needed to get a better return on investment (ROI) .