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The Bofu Method in search advertising adopts a strategic omnichannel approach, starting with brand search, thus targeting the intentions closest to your products or services. We prioritize optimal positioning in searches, ensuring constant visibility in front of our prospects. This visibility is maintained thanks to retargeting (remarketing) in search, or via display and video, depending on the volume of traffic.
In our strategy, Linkedin Ads is used to precisely target decision-makers and influencers of companies or industries. However, this is only one component of an integrated marketing strategy, including other advertising platforms as well. This multi-channel method ensures that our clients remain visible throughout their audience's online journey. Just like our approach to SEO and SEM, our goal is to maximize ROI by adapting our tactics to the different stages of the customer journey and being able to precisely identify them to warm the door for your sales teams or generate the lead directly!
We offer expert LinkedIn Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.
Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.
By choosing Bofu to manage your LinkedIn Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.
| Service | Price (12 months) | Price (6 months) | Price (per month) |
|---|---|---|---|
| B2B Funnel INCLUDED: Google Ads (Search, YouTube & Display), Meta Ads (Facebook & IG), LinkedIn Ads, Quarterly SEO Briefs | $2,500 | $3,000 | $3,500 |
* Addition of price increase of 50% of the value of the original package per additional language (1 language included).
** Reduction possible when the year of management is paid in advance.
*** TOOL FEES, ADVERTISING AND PLATFORM FEES EXCLUDED.
On LinkedIn, there are 67 million companies in 520 industries where 65 million decision-makers are there weekly. The platform generates 77 applications in the field of human resources every second, and every minute, 6 people find a job.
We specialize in detailed analysis of the value of each client to design tailor-made LinkedIn Ads campaigns, taking advantage of the different formats available on the platform: Sponsored ads, InMail, and Text Ads. This strategy allows us to target your audience at different points in their professional and online journey, ensuring a constant and consistent presence of your brand on LinkedIn.
Adjusting advertising objectives to the specific needs of each client is at the heart of our approach. This allows us to maximize the effectiveness of campaigns on LinkedIn, leading to improved performance and optimal ROI. With our omnichannel approach, we don't just deploy strategies; we embrace a philosophy that guides how we connect brands with their audiences in meaningful and impactful ways, particularly in the unique professional context that LinkedIn offers.
This platform, focused on the professional world, offers fertile ground for targeting decision-makers, influencing opinion leaders, and engaging specialized audiences. By taking advantage of the specificities of LinkedIn, notably its ability to target according to specific professional criteria such as sector, function, or seniority, companies can effectively reach their target audience.
Investing in LinkedIn advertising means more than just exposure; it is a strategic approach to establishing lasting and meaningful relationships in the professional environment. Whether through Sponsored Ads, personalized InMail, or targeted Text Ads, each campaign is an opportunity to demonstrate your expertise, strengthen your brand and generate quality leads. This is how LinkedIn advertising becomes a powerful driver of B2B growth, not only increasing visibility, but also building a strong network and fostering strategic partnerships.
- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing
- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)
Here are all the most frequently asked questions that our customers and prospects ask us
LinkedIn Ads is LinkedIn's advertising platform designed for businesses that want to reach professionals, decision-makers, and companies.
Benefits :
• Professional audience: More than 900 million active users, 80% of whom influence purchasing decisions in their company.
• Precise targeting: Based on professional criteria such as position, company, sector of activity, or skills.
• Adapted formats: Text ads, videos, carousels, and InMail to fit into the user experience.
• ROI for B2B: LinkedIn is recognized as the #1 platform for B2B leads.
LinkedIn ads offer several benefits for reaching professional audiences. Here are a few:
LinkedIn Ads is an attractive option for companies that want to reach a qualified professional audience, generate leads and promote their brand to engaged professionals.
LinkedIn offers different types of advertising to help advertisers reach professional audiences:
Advertising on LinkedIn works with the objective of allowing advertisers to serve targeted ads to a professional audience:
1. Creation of the campaign: You must choose the type of advertising, define the objectives of the campaign and configure the parameters (budget, start and end dates, etc.)
2.Setting targeting: You can target your ad based on criteria such as job title, industry, location, company, skills, LinkedIn groups, and more.
3. Creation of ads: Next, you need to create relevant content, images, videos and calls to action (call-to-action).
4.Bids and budget: You then set the maximum amount you are willing to pay for each click (CPC) or impression (CPM) on your ads.
5. Ad Delivery: Once your campaign is launched, your ads will be delivered to the target audience you have defined.
6. Performance Tracking and Optimization: LinkedIn Ads provides performance tracking tools that allow you to monitor key data such as impressions, clicks, conversion rates, and ad costs. You can use this data to evaluate the effectiveness of your ads and adjust them as needed to get a better return on investment (ROI) .
LinkedIn Ads offers ultra-precise targeting based on:
1. Professional positions: Target specific decision-makers, managers, or employees.
2. Companies: Filter by name, size, or industry.
3. Demographics: Age, gender, and location.
4. Skills and qualifications: Based on the skills listed on the profiles.
5. LinkedIn Groups: Target users based on the groups they belong to.
6. Custom Audiences: Upload contact lists or use your website visitors for remarketing.
LinkedIn Ads is generally more expensive than other platforms, but offers a better ROI for B2B.
Indicative cost:
• CPC (Cost per click): Between $5 and $12 on average.
• CPM (Cost per 1,000 impressions): Between $25 and $50.
• Lead Gen Forms: Cost per lead depends on industry ($50 to $150 per lead).
Recommended minimum budget: $1,000 to $3,000/month for significant results.
On LinkedIn, 95% of your audience isn’t immediately actively searching for your products or services. However, LinkedIn Ads campaigns play a vital role at every stage of the conversion funnel, helping to nurture your prospects throughout the sales cycle.
1. Brand awareness (TOFU - Top of Funnel):
• Objective: To raise awareness of your brand and capture the attention of a relevant professional audience.
• Strategy: Create campaigns that highlight your values, expertise and solutions, even if your audience does not yet have an immediate need.
• Impact: You sow the first seeds to remain in the minds of decision-makers when their need arises.
2. Engagement and Education (MOFU - Middle of Funnel):
• Objective: Maintain interest and nurture your prospects with content that addresses their professional challenges.
• Strategy: Offer educational resources (white papers, case studies, articles) to demonstrate your expertise and provide real added value.
• Impact: You create trust by showing that you understand their needs, which increases their likelihood of considering you as a future partner or supplier.
3. Conversion and decision making (BOFU - Bottom of Funnel):
• Objective: Transform engaged prospects into customers.
• Strategy: Highlight specific offers (demos, free consultations, trials), testimonials or success stories to encourage action.
• Impact: You convert prospects who are ready to make a decision, while maintaining a strong relationship with those who might come back later.
Tip: LinkedIn Ads is not just a direct conversion tool. It is a platform that allows you to work on each stage of the funnel, to build a lasting relationship and be ready when your prospects enter the market.
With the help of LinkedIn Campaign Manager, we analyze:
• Impressions: How many times your ad was viewed.
• Click-through rate (CTR): Percentage of people who clicked on the ad.
• Conversions: Actions performed by users (forms completed, downloads, etc.).
• Cost per action (CPA): Average cost for each conversion obtained.
• Demographics: Understand who interacted with your ads.
Lead Gen Forms allow you to collect leads directly within LinkedIn without forcing users to visit another page.
Benefits :
• Simplified conversion thanks to forms pre-filled with users’ LinkedIn data.
• Reduction of dropouts during the process.
• Direct integration with CRMs like HubSpot to automate lead tracking.
Bofu offers complete management of your LinkedIn Ads campaigns, including:
• Advertising strategy: Creation of a strategy aligned with your objectives (leads, awareness, traffic).
• Campaign management: Setting up and optimizing ads.
• Advanced targeting: Using professional data to reach the right people.
• Creation of advertising content: Writing and visual design adapted to the LinkedIn tone.
• Monitoring and reporting: Analysis of results for recommendations for improvement.
