Social media advertising

LinkedIn Ads Agency

Maximize the return on investment of your paid visibility strategy on this social network created for B2B.

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our services

Our services

LinkedIn Ads

The bofu method

The Bofu Method in search advertising adopts a strategic omnichannel approach, starting with brand search, thus targeting the intentions closest to your products or services. We prioritize optimal positioning in searches, ensuring constant visibility in front of our prospects. This visibility is maintained thanks to retargeting (remarketing) in search, or via display and video, depending on the volume of traffic.

In our strategy, Linkedin Ads is used to precisely target decision-makers and influencers of companies or industries. However, this is only one component of an integrated marketing strategy, including other advertising platforms as well. This multi-channel method ensures that our clients remain visible throughout their audience's online journey. Just like our approach to SEO and SEM, our goal is to maximize ROI by adapting our tactics to the different stages of the customer journey and being able to precisely identify them to warm the door for your sales teams or generate the lead directly!

exploratory call

On LinkedIn, there are 67 million companies in 520 industries where 65 million decision-makers are there weekly. The platform generates 77 applications in the field of human resources every second, and every minute, 6 people find a job.

LinkedIn Statistics

Omnichannel strategy

LinkedIn Ads experts

We specialize in detailed analysis of the value of each client to design tailor-made LinkedIn Ads campaigns, taking advantage of the different formats available on the platform: Sponsored ads, InMail, and Text Ads. This strategy allows us to target your audience at different points in their professional and online journey, ensuring a constant and consistent presence of your brand on LinkedIn.

Adjusting advertising objectives to the specific needs of each client is at the heart of our approach. This allows us to maximize the effectiveness of campaigns on LinkedIn, leading to improved performance and optimal ROI. With our omnichannel approach, we don't just deploy strategies; we embrace a philosophy that guides how we connect brands with their audiences in meaningful and impactful ways, particularly in the unique professional context that LinkedIn offers.

FREE exploratory call

Social media advertising

SMM B2B solutions

SEO, SEM & SMM

Analysis & strategy

Conversions

Configuring Linkedin Insight tag

Ad groups and quality

Campaign audit

Forms

native campaigns & CRM integration

HR

Outreach of the employer brand + recruitment

Google Looker Studio

Analytics & dashboards

Adaptations of animated banners + resumption of existing content

internal team

Training for managers

Certifications

Digital Marketing Services

COMPANY POSITIONING

Our design, tools and strategy services

- Acquisition and amplification strategy + analysis
- Data tracking tools
- Service or eCommerce website design
- Branding
- SEO and advertising content writing

Acquisition and amplification

Our personalized advertising services

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

Centralize and automate

Our technological services

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

TO BEGIN
eCommerce + B2B business analysis & strategy	$5,000
Analysis & Strategy service company	$2,500
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)	$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$799
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2696
12 month flat rate price	$1599
6 month flat rate price	$1899
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
* 25% additional to add advanced creative performance * 50% additional for an additional language
Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$1999
Package Service Values	$4995
12 month flat rate price	$3999
6 month flat rate price	$4299
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available
Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 1300 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2996
12 month flat rate price	$2599
6 month flat rate price	$2899
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$3495
12 month flat rate price	$3099
6 month flat rate price	$3399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$5995
12 month flat rate price	$4995
6 month flat rate price	$5399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$2999
Package Service Values	$8994
12 month flat rate price	$7994
6 month flat rate price	$8399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3999
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$3499
Package Service Values	$11,994
12 month flat rate price	$10,499
6 month flat rate price	$10,999
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

FREQUENTLY ASKED QUESTIONS LINKEDIN ADS

Here are all the most frequently asked questions that our customers and prospects ask us

What is LinkedIn Ads and why use it?

LinkedIn Ads is LinkedIn's advertising platform designed for businesses that want to reach professionals, decision-makers, and companies.

Benefits :

• Professional audience: More than 900 million active users, 80% of whom influence purchasing decisions in their company.

• Precise targeting: Based on professional criteria such as position, company, sector of activity, or skills.

• Adapted formats: Text ads, videos, carousels, and InMail to fit into the user experience.

• ROI for B2B: LinkedIn is recognized as the #1 platform for B2B leads.

What are the benefits of LinkedIn Ads?

LinkedIn ads offer several benefits for reaching professional audiences. Here are a few:

Targeted professional audience: LinkedIn allows you to reach a qualified professional audience. You can target your ads based on criteria such as job title, industry, geographic location, skills, companies, and more.
Professional environment: LinkedIn users are generally in a professional mindset when they visit the platform. Users are more open to professional opportunities, training, new career prospects, business partnerships, etc.
Promotion of notoriety and trust: LinkedIn is a platform that promotes professional interactions and the exchange of expertise. Ads on LinkedIn can help you build awareness for your business and showcase your expertise to build trust with professionals in your industry.

LinkedIn Ads is an attractive option for companies that want to reach a qualified professional audience, generate leads and promote their brand to engaged professionals.

What are the different types of LinkedIn advertising?

LinkedIn offers different types of advertising to help advertisers reach professional audiences:

Sponsored Content Ads
Text Ads
Dynamic Ads
Ads in messages (Message Ads)

How does advertising on LinkedIn work?

Advertising on LinkedIn works with the objective of allowing advertisers to serve targeted ads to a professional audience:

1. Creation of the campaign: You must choose the type of advertising, define the objectives of the campaign and configure the parameters (budget, start and end dates, etc.)

2.Setting targeting: You can target your ad based on criteria such as job title, industry, location, company, skills, LinkedIn groups, and more.

3. Creation of ads: Next, you need to create relevant content, images, videos and calls to action (call-to-action).

4.Bids and budget: You then set the maximum amount you are willing to pay for each click (CPC) or impression (CPM) on your ads.

5. Ad Delivery: Once your campaign is launched, your ads will be delivered to the target audience you have defined.

6. Performance Tracking and Optimization: LinkedIn Ads provides performance tracking tools that allow you to monitor key data such as impressions, clicks, conversion rates, and ad costs. You can use this data to evaluate the effectiveness of your ads and adjust them as needed to get a better return on investment (ROI) .

How does ad targeting work on LinkedIn?

LinkedIn Ads offers ultra-precise targeting based on:

1. Professional positions: Target specific decision-makers, managers, or employees.

2. Companies: Filter by name, size, or industry.

3. Demographics: Age, gender, and location.

4. Skills and qualifications: Based on the skills listed on the profiles.

5. LinkedIn Groups: Target users based on the groups they belong to.

6. Custom Audiences: Upload contact lists or use your website visitors for remarketing.

How much does a LinkedIn Ads campaign cost?

LinkedIn Ads is generally more expensive than other platforms, but offers a better ROI for B2B.

Indicative cost:

• CPC (Cost per click): Between $5 and $12 on average.

• CPM (Cost per 1,000 impressions): Between $25 and $50.

• Lead Gen Forms: Cost per lead depends on industry ($50 to $150 per lead).

Recommended minimum budget: $1,000 to $3,000/month for significant results.

How does LinkedIn Ads fit into the sales cycle and conversion funnel?

On LinkedIn, 95% of your audience isn’t immediately actively searching for your products or services. However, LinkedIn Ads campaigns play a vital role at every stage of the conversion funnel, helping to nurture your prospects throughout the sales cycle.

1. Brand awareness (TOFU - Top of Funnel):

• Objective: To raise awareness of your brand and capture the attention of a relevant professional audience.

• Strategy: Create campaigns that highlight your values, expertise and solutions, even if your audience does not yet have an immediate need.

• Impact: You sow the first seeds to remain in the minds of decision-makers when their need arises.

2. Engagement and Education (MOFU - Middle of Funnel):

• Objective: Maintain interest and nurture your prospects with content that addresses their professional challenges.

• Strategy: Offer educational resources (white papers, case studies, articles) to demonstrate your expertise and provide real added value.

• Impact: You create trust by showing that you understand their needs, which increases their likelihood of considering you as a future partner or supplier.

3. Conversion and decision making (BOFU - Bottom of Funnel):

• Objective: Transform engaged prospects into customers.

• Strategy: Highlight specific offers (demos, free consultations, trials), testimonials or success stories to encourage action.

• Impact: You convert prospects who are ready to make a decision, while maintaining a strong relationship with those who might come back later.

Tip: LinkedIn Ads is not just a direct conversion tool. It is a platform that allows you to work on each stage of the funnel, to build a lasting relationship and be ready when your prospects enter the market.

How do I measure the effectiveness of my LinkedIn Ads campaigns?

With the help of LinkedIn Campaign Manager, we analyze:

• Impressions: How many times your ad was viewed.

• Click-through rate (CTR): Percentage of people who clicked on the ad.

• Conversions: Actions performed by users (forms completed, downloads, etc.).

• Cost per action (CPA): Average cost for each conversion obtained.

• Demographics: Understand who interacted with your ads.

How important are Lead Gen Forms on LinkedIn?

Lead Gen Forms allow you to collect leads directly within LinkedIn without forcing users to visit another page.

Benefits :

• Simplified conversion thanks to forms pre-filled with users’ LinkedIn data.

• Reduction of dropouts during the process.

• Direct integration with CRMs like HubSpot to automate lead tracking.

What services does Bofu offer for LinkedIn advertising?

Bofu offers complete management of your LinkedIn Ads campaigns, including:

• Advertising strategy: Creation of a strategy aligned with your objectives (leads, awareness, traffic).

• Campaign management: Setting up and optimizing ads.

• Advanced targeting: Using professional data to reach the right people.

• Creation of advertising content: Writing and visual design adapted to the LinkedIn tone.

• Monitoring and reporting: Analysis of results for recommendations for improvement.

Case study for construction companies

Social media advertising

LinkedIn Ads Agency

Sponsored content

Messages/DM ads

Dynamic ads

Text Ads

Account-based marketing

LinkedIn Ads

The bofu method

Linkedin Ads

Align acquisition and amplification

Omnichannel strategy

LinkedIn Ads experts

Flat-rate management

LinkedIn advertising as a strategic element of B2B growth

SEO, SEM & SMM

Analysis & strategy

Conversions

Configuring Linkedin Insight tag

Ad groups and quality

Campaign audit

Forms

native campaigns & CRM integration

HR

Outreach of the employer brand + recruitment

Google Looker Studio

Analytics & dashboards

Advertisement

Adaptations of animated banners + resumption of existing content

internal team

Training for managers

COMPANY POSITIONING

Acquisition and amplification

Centralize and automate

TO BEGIN

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

* 25% additional to add advanced creative performance * 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

A/B Test & Create 4 Banner Concept Variations per Initiative English and French available

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

* 25% additional to add advanced creative performance

* 50% additional for an additional language

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available