Calculateur de retour sur investissement (ROI)

ROI Calculator TOOL FAQ

HubSpot collects data as customers interact with them via their websites or use HubSpot’s subscription services. What they collect, how they use the information they collect, how they share that information, and how customers can manage their information are all described in their Privacy Policy.

The data utilized in the ROI calculator falls into two categories:

Personal data (as defined in HubSpot’s customer data processing agreement); and

HubSpot product usage data

HubSpot collects Personal Data from customers when they submit web forms or interact with our websites, for example subscribing to a HubSpot blog, signing up for a webinar, or requesting customer support. HubSpot also collects Personal Data when customers sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service. 

Usage data includes metrics and information regarding customers’ use and interaction with the Subscription Service such as what product features they use the most, when an object (like a ticket) is created and closed, and how often certain features (like workflows) are triggered in their account.

To ensure HubSpot maintains the privacy of their customers’ data, they use anonymization to remove or modify personally identifiable information, so that data cannot be associated with any one individual. HubSpot employs three standard anonymization techniques to customer outcomes data: attribute suppression, generalization and aggregation.

The data used in this calculator is based on aggregated data from HubSpot customers globally who owned Marketing or Sales Hub Professional or Enterprise for at least 12 months between January 2019 and April 2022. 

In order to be included, the sample for each metric Marketing Hub customers also met the following criteria:

Website traffic - must have installed the HubSpot tracking code on website.

Marketing leads - must have activated the forms feature.

Website conversion rate - must have installed the HubSpot tracking code on website and activated the forms feature.

Sample sizes for each region and industry cohort and metric vary.  But, in order to ensure data privacy and accuracy, HubSpot does not share aggregated data from customer cohorts with sample sizes that do not reach their established cohort size threshold. In these cases, they default to the use of the global value for that metric.

The average improvement for each metric reflects customer performance 12 months post-purchase compared to the average set in the first month after purchasing Marketing Hub or Sales Hub.

The exception is web-conversion rate in which customer performance 12 months post-purchase is compared to the average set in the first three months post-purchase.

HubSpot believes it is critically important to ensure the average improvement values used in this calculator reflect the experience of HubSpot’s customers as accurately as possible. Therefore, before analyzing customer’s data, they screen the data to check for errors, missing data and data distribution. They also employ statistical techniques to identify outliers and clean data so that unusual values do not distort monthly averages. In the case of highly skewed distributions, they use the median value as opposed to the mean because medians are found to be the best measure of central tendency in the case of skewed data.

What does HubSpot (or the partner) do with the data I enter in the calculator?

If cookies are enabled, HubSpot locally stores your selected:




These items are cleared whenever you clear your cookies, and are scoped to the current browser being used (e.g., you can’t pick up in Safari where you left off in Chrome).  These properties are not being used to identify you in any way. HubSpot only uses these fields to provide you results based on data that best aligns to you (i.e., your industry or region) and presented in your currency. Everything else you enter into the calculator is saved in-memory while you are interacting with the app. Any data not listed above is cleared as soon as you close your tab/browser window. For more information on how HubSpot uses cookies, please refer to their Cookie Policy.

We will use the provided info to reach out about marketing and CRM solutions in order to improve your overall effort's ROI. Learn more about our privacy policy here.

The data used in this calculator is based on aggregated data from many thousands of HubSpot customers globally.

Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Therefore, we (and HubSpot) cannot guarantee you will see the exact results you obtain from the ROI Calculator if you purchase Marketing Hub or Sales Hub.


Notre Processus.

appel-exploratoire-bofu-Bofu Agence Marketing


Notre processus débute toujours par un appel téléphonique ou une rencontre virtuelle ou en présentielle. Nous voulons prendre le temps de vous connaître et d’en apprendre plus sur votre entreprise, ses besoins et ses objectifs.

Cela nous permettra d’identifier la valeur que nous pouvons lui apporter.

funnel-Bofu Agence Marketing

Une approche méthodique de la croissance.

Structurer la croissance de votre entreprise en établissement un plan stratégique précis, permettant d’accélérer le retour sur investissement.

BOFU signifie bottom of the funnel et fait référence à la partie la plus importante de l’entonnoir de vente, là où vos clients potentiels sont prêts à convertir — acheter vos produits, prendre un rendez-vous, demander une soumission, etc. Nos solutions mettent l’accent sur l’optimisation de cette étape de vente, afin que vous puissiez obtenir un retour sur investissement concret, rapide, mesuré et quantifié. 

Ce que nos clients disent de nous

Je connais ma meilleure saison de l’histoire de l’entreprise année après année depuis maintenant 3 ans! J’ai vendu mon entreprise de déneigement et grâce au savoir-faire marketing de Bofu, je peux me concentrer sur ma spécialité: l’hydro-ensemencement. Merci les gars!

Pierre-Luc Beaulne, Président chez Hydro-Pro Ensemencement