Amazon Ads Sponsored Products ad placements on desktop and mobile provide optimal visibility for your products on results and detail pages. This self-service, cost-per-click service boosts your reach and sales.
Video & audio
Audio ads on Amazon Music serve across Alexa devices, mobile, and desktop, while video ads target Smart TVs, IMDb, and more. They maximize visibility with customers on various platforms.
Amazon Ads Sponsored Display placements target desktop and mobile audiences with auto-generated ads based on purchasing interests. This cost-per-click service increases engagement and conversions.
Sponsored display (banners)
With Sponsored Brands from Amazon Ads, showcase your brand on desktop and mobile. This cost-per-click advertising service presents your brand in search results with personalized title, logo, and products, thus strengthening your presence.
Personalized Advertising, DSP & Attribution
Amazon Ads personalized advertising is designed in collaboration with account managers for tailored experiences. Amazon DSP provides a platform to purchase scheduled display, video, and audio advertisements. Amazon Attribution measures the impact of advertising media outside of Amazon on the results obtained on the platform.
The bofu method
The Bofu Method for Amazon Ads takes a strategic omnichannel approach, starting with promoting products on Amazon, a platform with a considerable mass of buyers despite high transaction fees. We focus on the optimal positioning of your products, ensuring constant visibility to potential customers. This visibility is reinforced by retargeting in search, or via display and video on Amazon, adjusted according to traffic volume.
In our strategy, Amazon Ads is essential for targeting buyers with specific purchase intent, playing a key role in an integrated marketing strategy that also includes other sales channels. This multi-channel approach ensures that our products remain visible at every stage of the customer's online purchasing journey. Similar to our SEO and SEM strategies, the objective is to maximize ROAS & ROI by adapting our tactics to the different phases of the customer journey, taking into account the competition on the platform and the specificity of each product.
Align acquisition and amplification
We offer expert Amazon Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.
Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.
By choosing Bofu to manage your Amazon Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.
More than 353 million products are listed on Amazon and represent approximately 53% of the total e-commerce market in North America. 87% of consumers buy products from Amazon, more than any other e-commerce site, and 52% of them visit Amazon daily or at least a few times a week.
Amazon Ads experts
At Bofu, we are experts in organic ASIN optimization, ensuring your products stand out on Amazon. Our detailed approach improves the visibility and ranking of your products, with a focus on meticulous optimization techniques. This expertise, combined with our solid experience in Amazon Ads, ensures an effective and profitable online presence for your brand.
Our success also relies on our ability to manage various aspects of selling on Amazon, including Brand Stores, Amazon A+, and bulk buying strategies. We understand the intricacies of different fulfillment options - FBA, FBM, and SFP - and use them to maximize your operational efficiency and profitability. Our track record demonstrates our ability to deliver real results and propel brands to success on Amazon.
Amazon advertising as a strategic element of growth
Integrating Amazon Ads into your marketing strategy is an effective method to quickly reach a large audience and increase your sales. However, it is vital to see this platform as part of a more comprehensive marketing strategy, aimed at reaching a diverse customer base and ensuring sustainable growth.
Your goal should focus on directly acquiring customers and converting them through your own channels, to improve the customer experience and increase your profit margins. While Amazon can be beneficial for selling in volume depending on your business model, it's crucial not to limit yourself to it. Developing a comprehensive marketing strategy that includes your own sales channels is essential to ensuring long-term success.
SEO, SEM & SMM
Analysis & strategy
brand store in Amazon
Ad groups and quality
Titles, descriptions, bullet points, images, backend-keywords +
Amazon Seller & Amazon Vendor
Amazon Console Analytics & KPIs
Training for managers
To advertise on Amazon you must be a seller on the platform. Amazon Ads offers advertising solutions that help businesses engage with customers at every stage of their buying journey.
The success of your Amazon campaign can vary depending on a variety of factors, such as the competition for the targeted keywords, the relevance of your ads, and the quality of your advertising content.
Once your ads are live, it's essential to keep an eye on how your campaigns are performing, adjust bids if necessary, and optimize your ads to maximize the return on your ad spend.
Advertising on Amazon has several benefits for sellers. Here are some reasons why you might consider advertising on Amazon:
- Increased Visibility: Amazon is one of the largest e-commerce platforms in the world. By advertising on Amazon, you can increase the visibility of your products to a large audience of potential buyers.
- Precise targeting: Amazon offers advanced targeting tools that allow you to show your ads to a specific audience.
- Influence on the purchase decision: Consumers who visit Amazon are often in an active phase of research and purchase. By displaying your advertisements on the platform, you can influence their purchasing decision.
- Increase in sales: The ultimate goal of advertising on Amazon is to increase your sales by generating more traffic.
Amazon ads operate on a cost-per-click (CPC) model. You only pay when users click on your ads.
When you create an advertising campaign on Amazon, you can set a daily budget or a total budget for the duration of the campaign. However, the amount you spend will depend on the number of clicks your ads generate and the cost per click you have set or are willing to pay.
Contact our expert Amazon Ads marketing agency to help you with your process.
As an Amazon marketing agency our goal is to help businesses maximize their visibility and sales on the Amazon platform. We can also help optimize your product listings, manage your Amazon ads, competitive intelligence and analyze your data in addition to optimizing and building your Amazon store.
Working with an Amazon Ads partner agency can help you grow your business on the Amazon marketplace, plus it gives you:
- Specialized expertise
- Maximization of results
- Time saving
- Adapting to Amazon Changes
Top of the funnel
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Our process always begins with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and its goals.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term objectives, your mission, your vision, your values, your customers, who your competitors are, the situation of your industry and your level of SEM commitment (including SEO) and SMM
The creation of a comprehensive strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our goal is to generate a rapid and measured return on investment.
MEASUREMENT, EVALUATION & OPTIMIZATION
We will evaluate the performance of our deliverables, on an ongoing basis, to improve results, optimize actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your business and new digital trends, in order to obtain greater reach.