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The Bofu Method for Amazon Ads takes a strategic omnichannel approach, starting with promoting products on Amazon, a platform with a considerable mass of buyers despite high transaction fees. We focus on the optimal positioning of your products, ensuring constant visibility to potential customers. This visibility is reinforced by retargeting in search, or via display and video on Amazon, adjusted according to traffic volume.
In our strategy, Amazon Ads is essential for targeting buyers with specific purchase intent, playing a key role in an integrated marketing strategy that also includes other sales channels. This multi-channel approach ensures that our products remain visible at every stage of the customer's online purchasing journey. Similar to our SEO and SEM strategies, the objective is to maximize ROAS & ROI by adapting our tactics to the different phases of the customer journey, taking into account the competition on the platform and the specificity of each product.
We offer expert Amazon Ads management that stands out for its personalized and results-oriented approach. Our expertise in creating targeted campaigns ensures that your advertising budget is used strategically, maximizing return on investment. We understand the importance of alignment between your business objectives and your advertising campaigns, ensuring relevant advertising that resonates with your target audience.
Our team uses in-depth analytics and precise targeting strategies to reach the most relevant consumers, increasing the effectiveness and impact of each ad.
By choosing Bofu to manage your Amazon Ads, you benefit from expertise that transforms your advertisements into powerful business growth tools. Our proven methods and attention to detail make us the ideal partner to optimize your online presence and achieve your advertising performance goals.
Visual production mandates for A+ content can be done on an hourly basis at $100 per hour.
* Addition of price increase of 50% of the value of the original package per additional language (1 language included).
** Reduction possible when the year of management is paid in advance.
*** TOOL FEES, ADVERTISING AND PLATFORM FEES EXCLUDED.
- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing
- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)
More than 353 million products are listed on Amazon and represent approximately 53% of the total e-commerce market in North America. 87% of consumers buy products from Amazon, more than any other e-commerce site, and 52% of them visit Amazon daily or at least a few times a week.
At Bofu, we are experts in organic ASIN optimization, ensuring your products stand out on Amazon. Our detailed approach improves the visibility and ranking of your products, with a focus on meticulous optimization techniques. This expertise, combined with our solid experience in Amazon Ads, ensures an effective and profitable online presence for your brand.
Our success also relies on our ability to manage various aspects of selling on Amazon, including Brand Stores, Amazon A+, and bulk buying strategies. We understand the intricacies of different fulfillment options - FBA, FBM, and SFP - and use them to maximize your operational efficiency and profitability. Our track record demonstrates our ability to deliver real results and propel brands to success on Amazon.
Integrating Amazon Ads into your marketing strategy is an effective method to quickly reach a large audience and increase your sales. However, it is vital to see this platform as part of a more comprehensive marketing strategy, aimed at reaching a diverse customer base and ensuring sustainable growth.
Your goal should focus on directly acquiring customers and converting them through your own channels, to improve the customer experience and increase your profit margins. While Amazon can be beneficial for selling in volume depending on your business model, it's crucial not to limit yourself to it. Developing a comprehensive marketing strategy that includes your own sales channels is essential to ensuring long-term success.
Here are all the most frequently asked questions that our customers and prospects ask us
To advertise on Amazon you must be a seller on the platform. Amazon Ads offers advertising solutions that help businesses engage with customers at every stage of their buying journey.
The success of your Amazon campaign can vary depending on a variety of factors, such as the competition for the targeted keywords, the relevance of your ads, and the quality of your advertising content.
Once your ads are live, it's essential to keep an eye on how your campaigns are performing, adjust bids if necessary, and optimize your ads to maximize the return on your ad spend.
Advertising on Amazon has several benefits for sellers. Here are some reasons why you might consider advertising on Amazon:
Amazon Ads offers several targeting options:
1. Keyword Targeting: Reach shoppers searching for specific terms related to your products.
2. Product targeting: Place your ads on the product pages of your competitors or complementary products.
3. Demographic targeting: Tailor your ads to criteria like age, gender or interests (via DSP).
4. Remarketing: Target users who have already visited your product pages or left items in their cart.
Amazon offers several advertising formats to meet the different needs of advertisers:
1. Sponsored Products:
• Individual product ads appearing in search results and product pages.
• Ideal for promoting specific products.
2. Sponsored Brands:
• Banner ads featuring your logo, message and multiple products.
• Perfect for increasing brand awareness and promoting a range of products.
3. Sponsored Display:
• Ads that target shoppers based on their behavior on Amazon, as well as third-party sites.
• Effective for remarketing and behavioral targeting.
4. Amazon DSP (Demand-Side Platform):
• Programmatic advertising to reach audiences on and off Amazon.
• Suitable for large brands wanting omnichannel campaigns.
Amazon ads operate on a cost-per-click (CPC) model. You only pay when users click on your ads.
When you create an advertising campaign on Amazon, you can set a daily budget or a total budget for the duration of the campaign. However, the amount you spend will depend on the number of clicks your ads generate and the cost per click you have set or are willing to pay.
Contact our expert Amazon Ads marketing agency to help you with your process.
The cost depends on several factors:
• Auction model: Amazon Ads operates on a cost-per-click (CPC) system.
• Competitiveness: Popular keywords and products result in higher bids.
• Budget: Amazon recommends a minimum budget of $10/day for Sponsored Products.
• Estimate :
• Average CPC: Between $0.50 and $2.00.
• Recommended monthly budget: Starting at $1,000 for effective campaigns.
Amazon Ads offers tools to track performance:
• ACOS (Advertising Cost of Sales): Indicates the percentage of sales devoted to advertising.
• ROAS (Return on Ad Spend): Return on advertising investment (the higher the better).
• Conversions: Number of sales generated by your ads.
• Impressions and clicks: Indicators to analyze visibility and engagement.
Results depend on:
• The competitiveness of keywords.
• Optimizing your ads and product sheets.
• Seasonality: Periods like Black Friday or Christmas increase demand and visibility.
Tip: Regular adjustments during the first few weeks help achieve optimal performance.
Yes, a well-optimized product sheet is essential to maximize results:
• Title and descriptions: Include relevant keywords.
• Quality images: Use professional visuals to attract buyers.
• Customer reviews: Encourage positive reviews to build trust.
• A+ Content: Add rich descriptions to differentiate your products.
We use:
• Amazon Campaign Manager: Performance monitoring and bid management.
• Amazon Brand Analytics: Analysis of purchasing behavior.
• Third-party tools: SEMrush, Helium 10, or DataHawk for keyword research, buybox analysis, and competitor analysis.
Amazon Ads is a compelling acquisition channel, but it must be used strategically to maximize its impact while considering its costs on profit margins. As the world’s largest product-focused search engine , Amazon offers unique value in an omnichannel approach.
The advantages of Amazon Ads in a global strategy:
1. Complementarity with other channels:
• Amazon Ads can be integrated with campaigns on Meta, Google, or LinkedIn to cover the entire customer journey.
• Example: Use Google Ads to drive users to your site and Amazon Ads to capture those who are actively searching for products.
2. Focus on purchase intention:
• Unlike other platforms, Amazon targets users who are ready to buy, which shortens the sales cycle.
• It is a powerful channel to convert prospects already engaged via other platforms (Meta, YouTube, etc.).
3. Increased visibility and credibility:
• Being present on Amazon gives your brand immediate visibility in a trusted environment.
• It improves your brand image and reassures buyers of your credibility.
4. Expensive but strategic channel:
• Although advertising costs and Amazon commissions impact margins, the high volume of product searches makes it a crucial lever for sales.
• Optimizing campaigns and product sheets is essential to maximize ROI while limiting impacts on margins.
Why is Amazon essential in an omnichannel strategy?
• The world's largest product search engine: Amazon Ads helps reach customers when they're actively searching for a product.
• Enhanced omnichannel: By integrating Amazon into your advertising mix, you capture shoppers at multiple touchpoints, increasing your chances of overall conversion.
• Maximize opportunities: Amazon Ads transforms purchase intent into action, complementing awareness and engagement efforts on other channels.
With Amazon Ads, you combine conversion power and global visibility, while optimizing your omnichannel efforts for a complete and efficient advertising strategy.
As an Amazon marketing agency our goal is to help businesses maximize their visibility and sales on the Amazon platform. We can also help optimize your product listings, manage your Amazon ads, competitive intelligence and analyze your data in addition to optimizing and building your Amazon store.
Working with an Amazon Ads partner agency can help you grow your business on the Amazon marketplace, plus it gives you:
