Amazon Agency

- Acquisition and amplification strategy + analysis
- Data tracking tools
- Service or eCommerce website design
- Branding
- SEO and advertising content writing

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

To advertise on Amazon you must be a seller on the platform. Amazon Ads offers advertising solutions that help businesses engage with customers at every stage of their buying journey.

The success of your Amazon campaign can vary depending on a variety of factors, such as the competition for the targeted keywords, the relevance of your ads, and the quality of your advertising content.

Once your ads are live, it's essential to keep an eye on how your campaigns are performing, adjust bids if necessary, and optimize your ads to maximize the return on your ad spend.

Advertising on Amazon has several benefits for sellers. Here are some reasons why you might consider advertising on Amazon:

• Increased Visibility: Amazon is one of the largest e-commerce platforms in the world. By advertising on Amazon, you can increase the visibility of your products to a large audience of potential buyers.
• Precise targeting: Amazon offers advanced targeting tools that allow you to show your ads to a specific audience.
• Influence on the purchase decision: Consumers who visit Amazon are often in an active phase of research and purchase. By displaying your advertisements on the platform, you can influence their purchasing decision.
• Increase in sales: The ultimate goal of advertising on Amazon is to increase your sales by generating more traffic.

Amazon Ads offers several targeting options:

1. Keyword Targeting: Reach shoppers searching for specific terms related to your products.

2. Product targeting: Place your ads on the product pages of your competitors or complementary products.

3. Demographic targeting: Tailor your ads to criteria like age, gender or interests (via DSP).

4. Remarketing: Target users who have already visited your product pages or left items in their cart.

Amazon offers several advertising formats to meet the different needs of advertisers:

1. Sponsored Products:

• Individual product ads appearing in search results and product pages.

• Ideal for promoting specific products.

2. Sponsored Brands:

• Banner ads featuring your logo, message and multiple products.

• Perfect for increasing brand awareness and promoting a range of products.

3. Sponsored Display:

• Ads that target shoppers based on their behavior on Amazon, as well as third-party sites.

• Effective for remarketing and behavioral targeting.

4. Amazon DSP (Demand-Side Platform):

• Programmatic advertising to reach audiences on and off Amazon.

• Suitable for large brands wanting omnichannel campaigns.

Amazon ads operate on a cost-per-click (CPC) model. You only pay when users click on your ads.

When you create an advertising campaign on Amazon, you can set a daily budget or a total budget for the duration of the campaign. However, the amount you spend will depend on the number of clicks your ads generate and the cost per click you have set or are willing to pay.

Contact our expert Amazon Ads marketing agency to help you with your process.

The cost depends on several factors:

• Auction model: Amazon Ads operates on a cost-per-click (CPC) system.

• Competitiveness: Popular keywords and products result in higher bids.

• Budget: Amazon recommends a minimum budget of $10/day for Sponsored Products.

• Estimate :

• Average CPC: Between $0.50 and $2.00.

• Recommended monthly budget: Starting at $1,000 for effective campaigns.

Amazon Ads offers tools to track performance:

• ACOS (Advertising Cost of Sales): Indicates the percentage of sales devoted to advertising.

• ROAS (Return on Ad Spend): Return on advertising investment (the higher the better).

• Conversions: Number of sales generated by your ads.

• Impressions and clicks: Indicators to analyze visibility and engagement.

Results depend on:

• The competitiveness of keywords.

• Optimizing your ads and product sheets.

• Seasonality: Periods like Black Friday or Christmas increase demand and visibility.

Tip: Regular adjustments during the first few weeks help achieve optimal performance.

Yes, a well-optimized product sheet is essential to maximize results:

• Title and descriptions: Include relevant keywords.

• Quality images: Use professional visuals to attract buyers.

• Customer reviews: Encourage positive reviews to build trust.

• A+ Content: Add rich descriptions to differentiate your products.

We use:

• Amazon Campaign Manager: Performance monitoring and bid management.

• Amazon Brand Analytics: Analysis of purchasing behavior.

• Third-party tools: SEMrush, Helium 10, or DataHawk for keyword research, buybox analysis, and competitor analysis.

Amazon Ads is a compelling acquisition channel, but it must be used strategically to maximize its impact while considering its costs on profit margins. As the world’s largest product-focused search engine , Amazon offers unique value in an omnichannel approach.

The advantages of Amazon Ads in a global strategy:

1. Complementarity with other channels:

• Amazon Ads can be integrated with campaigns on Meta, Google, or LinkedIn to cover the entire customer journey.

• Example: Use Google Ads to drive users to your site and Amazon Ads to capture those who are actively searching for products.

2. Focus on purchase intention:

• Unlike other platforms, Amazon targets users who are ready to buy, which shortens the sales cycle.

• It is a powerful channel to convert prospects already engaged via other platforms (Meta, YouTube, etc.).

3. Increased visibility and credibility:

• Being present on Amazon gives your brand immediate visibility in a trusted environment.

• It improves your brand image and reassures buyers of your credibility.

4. Expensive but strategic channel:

• Although advertising costs and Amazon commissions impact margins, the high volume of product searches makes it a crucial lever for sales.

• Optimizing campaigns and product sheets is essential to maximize ROI while limiting impacts on margins.

Why is Amazon essential in an omnichannel strategy?

• The world's largest product search engine: Amazon Ads helps reach customers when they're actively searching for a product.

• Enhanced omnichannel: By integrating Amazon into your advertising mix, you capture shoppers at multiple touchpoints, increasing your chances of overall conversion.

• Maximize opportunities: Amazon Ads transforms purchase intent into action, complementing awareness and engagement efforts on other channels.

With Amazon Ads, you combine conversion power and global visibility, while optimizing your omnichannel efforts for a complete and efficient advertising strategy.

As an Amazon marketing agency our goal is to help businesses maximize their visibility and sales on the Amazon platform. We can also help optimize your product listings, manage your Amazon ads, competitive intelligence and analyze your data in addition to optimizing and building your Amazon store.

Working with an Amazon Ads partner agency can help you grow your business on the Amazon marketplace, plus it gives you:

• Specialized expertise
• Maximization of results
• Time saving
• Adapting to Amazon Changes