Website design

- Acquisition and amplification strategy + analysis
- Data tracking tools
- Service or eCommerce website design
- Branding
- SEO and advertising content writing

- Google Advertising
- SEO
- Meta Advertising (Facebook and Instagram)
- LinkedIn Advertising
- Amazon Advertising
- Affiliate Marketing
- Ambassador programs and UGC
- Loyalty and reward programs
- Social media and content management
- Influencer marketing

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
- HubSpot Service
- HubSpot Operations
- Automation and integration
- HubSpot Resources
- Interactive quizzes
- Data dashboards
- Automated emails (Klaviyo and HubSpot)

Website design by a marketing agency offers many advantages for your business:

• Specialized expertise: Marketing agencies have a team of professionals who specialize in web design.
• Strengthened brand identity: A marketing agency understands the importance of brand identity and we design a website that accurately reflects your brand, its history, its values ​​etc.
• Conversion-oriented design: We design websites with a focus on converting visitors.
• Search Engine Optimization (SEO): We implement SEO practices from the design of the website to improve visibility in search engines.
• Time saving: Entrusting the design of your website to a marketing agency allows you to focus on your business while benefiting from a professional and efficient website.

Choosing a marketing agency to design your website helps boost your online presence, generate leads, and improve your business growth.

The most common reasons include:

• Insufficient performance: Your site is slow or does not meet current standards (SEO, Core Web Vitals).

• Outdated design: A dated appearance can harm your brand image.

• Non-responsiveness: Your site is not optimized for mobile devices, which impacts users and SEO.

• Missing features: Your site no longer meets the needs of your business (eCommerce, online booking, CRM integrations).

• Difficulty of management: You have difficulty updating content or products without the help of a developer.

Things to check:

• Experience: Does the agency have expertise in your industry or with the desired platform (Shopify, WordPress, Magento)?

• Portfolio: Review past projects to assess the quality of their achievements.

• Client references: Ask for testimonials or case studies to understand how the agency has helped other businesses.

• Collaboration process: Does the agency offer clear monitoring and regular iterations during the project?

• Post-launch support: Do they provide maintenance and support after going live?

• Technical SEO expertise: The agency must guarantee optimization for SEO (speed, structure, responsive design).

• Platform experience: Specialization in platforms adapted to your project (Shopify for eCommerce, WordPress for service sites).

• Additional tools: Use of marketing tools like Google Analytics, Tag Manager, CRM, and dashboards (Looker Studio) to track your performance.

• Personalized approach: The agency must understand your specific needs, whether it is selling products or generating leads for your services.

A professional website design guarantees:

• Visitor trust: A well-designed site inspires trust and strengthens your brand image.

• Optimized conversions: Design elements (CTA, navigation) are designed to guide the user towards the purchase.

• Multi-device compatibility: Ensure a consistent user experience across desktop, mobile and tablet.

Can I keep my existing domain name and data when redesigning?

Yes, a well-planned redesign helps preserve your SEO equity and ensures a smooth transition without loss of traffic or search engine rankings.

What is SEO Equity and Why is it Important During a Redesign?

SEO equity is the value your website has earned from search engines based on its performance history, such as:

• Domain Name: The reputation and authority associated with your current domain.

• Indexed URLs: The pages of your site already recognized and classified in search results.

• Existing content: Optimized texts, images, and tags that attract organic traffic.

• Backlinks: Links from other sites, which contribute to your SEO authority.

When redesigning, mismanaging these elements can lead to a significant drop in traffic and rankings.

How does a good agency maintain SEO equity during a redesign?

1. Conservation of the domain name:

• Keeping the same domain name is essential to maintain continuity and recognition by search engines.

• A 301 redirect will be implemented if subdomains or additional domains are consolidated.

2. Complete audit of existing URLs:

• Analysis of all URLs indexed in Google and other search engines via tools like Google Search Console and SEMrush .

• Identification of the pages generating the most traffic, to ensure that they are properly redirected or retained.

3. Clear 301 redirect plan:

• 301 redirects signal to search engines that a page has permanently changed address, thereby transferring SEO equity from the old URL to the new one.

• Example: www.yoursite.com/old-product redirects to www.yoursite.com/new-product.

• This avoids 404 errors (pages not found) which harm user experience and SEO.

4. Migration of existing data:

• Products: Keep descriptions, images, and associated tags to maintain the referencing of product sheets.

• Content: Migrate blog posts, guides, or case studies that generate organic traffic.

• Users and orders: Secure transfer of customer data and purchase history (in the case of an eCommerce site).

5. Post-launch testing:

• After the redesign, an SEO audit is carried out to verify that:

• All redirects work correctly.

• No important URLs have been missed.

• SEO performance remains stable or improves.

What are the risks of a poorly planned redesign?

• Loss of organic traffic: If URLs change without proper redirects, search engines will not find your pages.

• SEO Ranking Drop: Top-ranking pages may lose their position if content is removed or structure is carelessly changed.

• Degraded user experience: Visitors encounter 404 errors, which damages your credibility.

Why are a redirection plan and an SEO audit essential?

A clear plan of redirections and a structured migration ensures that:

• Search engines understand the changes made.

• The acquired SEO authority is transferred to the new site.

• Your current visitors still find your content or products, even after the redesign.

By working with an experienced agency like Bofu, you ensure that your site redesign follows SEO best practices, minimizes negative impacts, and preserves your SEO equity to continue performing in search engines.

Search Engine Optimization (SEO) in website design is an essential process to ensure optimal visibility in search results:

• Keyword research: We carry out a search for relevant keywords related to your sector of activity, your products or services. These keywords are then strategically integrated into your website.
• Optimized content: Content should be informative, relevant, but also engaging.
• Meta tag optimization: Meta tags, titles and meta descriptions, are also optimized.
• Mobile: We ensure that the site adapts correctly to all mobile devices. Search engines favor websites that provide the best user experience on all types of devices.
• Loading speed: The loading speed of the site is taken into account during the design. A fast site is not only appreciated by users, but also considered by search engines in their ranking.
• URL Optimization: Page URLs are designed to be well structured and include relevant keywords.
• And more.

A new, optimized website design can:

• Reduce loading times through lightweight designs and technical optimizations.

• Integrate Shopify best practices, like compressing images and using fast themes.

• Improve mobile performance, crucial for SEO and conversions.

Yes, according to different sources and reports, mobile traffic usually represents between 50% and 60% of the total traffic on the Internet, so it is essential that your website is suitable for this format.

By adhering to best practices, our agency ensures that the website is optimized for mobile devices, which provides a smooth and enjoyable user experience for visitors viewing your site on both their phones and computers. This improves user satisfaction and can also help improve rankings in search results.

Shopify is an ideal platform for eCommerce thanks to:

• Ease of use: Intuitive interface to manage your products, orders and customers.

• Powerful integrations: Compatible with many applications for marketing, logistics, and payments.

• SEO-friendly: Structure optimized for natural referencing.

• Technical support: 24/7 assistance to quickly resolve problems.

Migrating to Shopify has several benefits:

• Simplicity: Unlike WordPress or Magento, Shopify does not require complex technical maintenance.

• Scalability: Ideal for growing businesses thanks to integrated tools (inventory management, advanced analytics).

• Security: Shopify handles updates, SSL, and secure payments.

• Optimized cost: Fewer hidden costs (hosting, plugins) compared to other platforms.

• Responsive design: All Shopify sites are designed to perform well on mobile.

Prices vary depending on the specific needs of your project:

• Small businesses: Starting at $5,000 for a site with a simple design and basic features.

• Mid-size businesses: $10,000 to $20,000 for a custom Shopify store.

• Large companies: Custom projects starting at $20,000, including advanced integrations and exclusive designs.

Tip: Contact us for a personalized quote based on your goals.

We create a wide range of Shopify sites, tailored to different needs:

• Online stores: To sell physical or digital products.

• Showcase sites: Presentation of services or products without online commerce functionality.

• Custom sites: For specific needs such as subscriptions or wholesale sales.

Yes, Shopify is designed to be easy to use, even without technical skills. After designing your site, we offer:

• Training: To teach you how to manage your products, orders, and promotions.

• Ongoing Support: Assistance with future questions or updates.