SEO
How to easily implement a local SEO strategy?
A well-structured page not only improves the user experience, but also makes it easier for Google to index it . Our strategies include:
• A dedicated page per service and per geographic area , e.g.:
• plombier-montreal.com/reparation-fuite-eau
• plombier-montreal.com/reparation-fuite-eau-laval
• The integration of on-page SEO best practices , including:
• Optimized titles (H1, H2, H3) with local keywords.
• Rich and engaging content that meets the search intentions of local customers.
• Strategic calls to action to encourage visitors to contact or purchase.
• Intelligent internal meshing , linking the different service and product pages to improve navigation and strengthen SEO.
organic SEO
What is local SEO and why is it essential?
It allows you to capture a targeted clientele in a specific geographic area. Well-optimized local SEO writing allows you to:
• Appear at the top of local search results for users looking for services or products nearby.
• Generate qualified traffic by attracting customers ready to buy or do business with a local business.
• Strengthen your business credibility by displaying accurate and relevant information.
• Optimize your presence on Google Business Profile to increase interactions (calls, directions, customer reviews).
• Maximize the visibility of your eCommerce by positioning yourself for transactional searches with a local impact.
At Bofu , we write pages and descriptions specifically optimized for local SEO , incorporating best practices tailored to search engines and consumer habits.
Local SEO
How to optimize a service page for local SEO?
Short, medium and long term strategy
How to optimize a service page for local SEO?
• Create a page per service and per region to capture the maximum number of local requests.
• Use geolocated keywords in the title, subtitles and description of the service.
• Add local customer reviews and testimonials to build credibility and improve Google rankings.
• Optimize the Google Business Profile listing by integrating detailed descriptions and attractive images.
• Structure local information :
• Clickable phone number.
• Clearly visible address and interactive Google Maps.
• Opening hours optimized for local queries.
• Encourage local interactions through FAQs and blog posts targeting specific regional needs.
SEO flat-rate management
The Foundation of an SEO Structure Aligned for Growth
• Results-driven strategy : Content designed to attract and convert local customers.
• Expertise in SEO and performance marketing : Writing aligned with search engine algorithms.
• Omnichannel optimization : local SEO integrated into your Google Ads, social media and programmatic advertising campaigns.
• Continuous monitoring and adjustments : Continuous improvement based on performance and user behavior.
Boost your local visibility with optimized SEO writing
Well-thought-out local SEO copywriting is a key asset in attracting targeted customers and driving conversions . Whether you're a service-based business or an eCommerce company, Bofu helps you maximize your local visibility and performance .
46% of all Google searches have local intent.
organic SEO
SEO solutions
SEO, SEM and SMM
Analysis and strategy
on and off page + technique
Complete SEO audit
Tracking organic KPIs
Google search console + GA4 + SEM Rush
Keywords and LSI
Content Audit
Speed and accessibility
Technical audit
Local and international
Location
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
Local SEO FAQs
Local SEO is an optimization strategy aimed at improving the visibility of a business or store in geolocated search results on Google and other search engines.
Local SEO allows service businesses to be found by potential customers in their geographic area, increasing calls, quote requests, and appointment bookings.
Even for an online store, local SEO allows you to target specific markets, optimize product sheets and position yourself on geolocated searches, particularly via Google Shopping and Google Merchant Center.
An optimized page includes geolocalized keywords, a well-populated Google Business Profile, customer reviews, detailed content, and well-structured internal links.
Google Business Profile is essential for appearing in Google's Local Pack, generating interactions (calls, directions, reviews) and strengthening a business's local visibility.
Keywords should include location (city, neighborhood, region) and be based on common queries from potential customers, for example “emergency plumber in Montreal” .
Local SEO targets geo-localized searches and includes specific optimizations like review management, local listing optimization, and the use of regional keywords.
Yes, customer reviews play a key role in improving a business's credibility, increasing click-through rates, and influencing local rankings.
A service page should be optimized with local keywords, clear calls to action, a visible address, a clickable phone number, and engaging content.
Yes, each location must have a separate page and a dedicated Google Business Profile listing to maximize local visibility in each region.
Backlinks from local sites and directories (chambers of commerce, regional blogs, local media) strengthen a site's authority and improve its local ranking.
An eCommerce site can include optimized product pages with locations, use Google Merchant Center, and display delivery or in-store pickup options.
Yes, an active social media presence and engagement with a local audience can drive traffic and increase a business's visibility on Google.
The majority of local searches are conducted on mobile devices. A mobile-optimized, fast, and easy-to-navigate site is essential for local SEO.
How long does it take to see results with local SEO?
Initial results can be seen within weeks, but a comprehensive local SEO strategy typically takes several months to generate lasting impact.
Having a specific page for each service and location allows you to better target local searches and optimize SEO on Google.
Schema.org markup lets search engines know key information like address, hours, and customer reviews, improving visibility in local results.
KPIs include local ranking on Google, number of views and interactions on Google Business Profile, clicks to the website and local conversions (calls, forms).
Bofu offers a specialized approach to local SEO by combining optimized content writing, technical optimization, and an omnichannel strategy to maximize local visibility and conversions.
