search engine optimization

Local SEO

Maximize your local visibility with SEO-optimized copywriting for services and eCommerce stores. Bofu helps you create high-performing content that attracts qualified customers to your area and boosts your online sales.

SEO

How to easily implement a local SEO strategy?

A well-structured page not only improves the user experience, but also makes it easier for Google to index it . Our strategies include:

A dedicated page per service and per geographic area , e.g.:

plombier-montreal.com/reparation-fuite-eau

plombier-montreal.com/reparation-fuite-eau-laval

The integration of on-page SEO best practices , including:

Optimized titles (H1, H2, H3) with local keywords.

Rich and engaging content that meets the search intentions of local customers.

Strategic calls to action to encourage visitors to contact or purchase.

Intelligent internal meshing , linking the different service and product pages to improve navigation and strengthen SEO.

Local SEO

How to optimize a service page for local SEO?

1. An optimized and catchy title

• Integration of geolocated keywords to appear in local searches.

• Examples:

“Residential cleaning service in Quebec – Free estimate”

“Online shoe store with fast delivery”

Short, medium and long term strategy

How to optimize a service page for local SEO?

Create a page per service and per region to capture the maximum number of local requests.

Use geolocated keywords in the title, subtitles and description of the service.

Add local customer reviews and testimonials to build credibility and improve Google rankings.

Optimize the Google Business Profile listing by integrating detailed descriptions and attractive images.

Structure local information :

• Clickable phone number.

• Clearly visible address and interactive Google Maps.

• Opening hours optimized for local queries.

Encourage local interactions through FAQs and blog posts targeting specific regional needs.

46% of all Google searches have local intent.

Google

TO BEGIN

eCommerce + B2B business analysis & strategy

$5,000

Analysis & Strategy service company

$2,500

Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)

$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$799

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2696

12 month flat rate price

$1599

6 month flat rate price

$1899

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

* 25% additional to add advanced creative performance

* 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 650 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
(On-page & technical SEO + Off-page strategy)

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$1999

Package Service Values

$4995

12 month flat rate price

$3999

6 month flat rate price

$4299

Programmatic other than Google

✓ Local and alternative advertising for specific audiences
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Omnichannel approach for an optimal media mix

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available

Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 1300 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$2996

12 month flat rate price

$2599

6 month flat rate price

$2899

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$999

Search Engine Marketing (SEM)

✓ Google Search, Display and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$3495

12 month flat rate price

$3099

6 month flat rate price

$3399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$5995

12 month flat rate price

$4995

6 month flat rate price

$5399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)

✓ Writing 2000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$2499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$1999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$2999

Package Service Values

$8994

12 month flat rate price

$7994

6 month flat rate price

$8399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brand, products and services

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 2 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3499

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

-

AMS PRICE ONLY (12 MONTH AGREEMENT)

-

Package Service Values

$7996

12 month flat rate price

$6996

6 month flat rate price

$7399

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)

✓ Writing 3000 words/month
✓ WP or Shopify implementation included
✓ Monitoring of strategy keywords
✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization
✓ Google Merchant Center product feed included

SEO PRICE ONLY (12 MONTH AGREEMENT)

$3999

Search Engine Marketing (SEM)

✓ Google Search, Display Shopping, Performance Max and YouTube
✓ 0% COMMISSION ON EXPENSES
✓ NO MINIMUM OR MAXIMUM SPENDING
✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK
✓ POSSIBILITY TO INCLUDE PARTNER NETWORK
✓ Maximization of acquisition and amplification of brands, products and services"

WEEKLY PRICE ONLY (12 MONTH AGREEMENT)

$2999

Social Media Marketing (SMM)

✓ TOFU-MOFU-BOFU strategy for engagement and conversion
✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns
✓ LinkedIn (B2B): targeting by industry, function and target companies

SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)

$499 X 3 (per platform)

Amazon Ads + SEO ASIN

✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands
✓ Auction management & budget optimization to maximize return on investment
✓ Amazon SEO optimization of product sheets (Vendor & Seller Central)
✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO
✓ Content strategy and A+ Content to improve conversion and branding on the platform
✓ Brand Store management and reproduction of Facebook or Instagram posts

AMS PRICE ONLY (12 MONTH AGREEMENT)

$3499

Package Service Values

$11,994

12 month flat rate price

$10,499

6 month flat rate price

$10,999

Programmatic other than Google

✓ Advanced campaigns on premium networks and specific niches
✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP
✓ Optimization based on personas and strategic objectives

PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)

$499

Strategic consultation (per hour) $200/h Min 20H

organic SEO

SEO solutions

bofu_banner-Bofu Agence Marketing

SEO, SEM and SMM

Analysis and strategy

bofu_banner-Bofu Agence Marketing

on and off page + technique

Complete SEO audit

bofu_banner-Bofu Agence Marketing

Tracking organic KPIs

Google search console + GA4 + SEM Rush

bofu_banner-Bofu Agence Marketing

Keywords and LSI

Content Audit

bofu_banner-Bofu Agence Marketing

Speed ​​and accessibility

Technical audit

bofu_banner-Bofu Agence Marketing

Local and international

Location

bofu_banner-Bofu Agence Marketing

Google Looker Studio

Analytics and Dashboards

bofu_banner-Bofu Agence Marketing

internal team

Training for managers

Local SEO FAQs

Local SEO is an optimization strategy aimed at improving the visibility of a business or store in geolocated search results on Google and other search engines.

Local SEO allows service businesses to be found by potential customers in their geographic area, increasing calls, quote requests, and appointment bookings.

Even for an online store, local SEO allows you to target specific markets, optimize product sheets and position yourself on geolocated searches, particularly via Google Shopping and Google Merchant Center.

An optimized page includes geolocalized keywords, a well-populated Google Business Profile, customer reviews, detailed content, and well-structured internal links.

Google Business Profile is essential for appearing in Google's Local Pack, generating interactions (calls, directions, reviews) and strengthening a business's local visibility.

Keywords should include location (city, neighborhood, region) and be based on common queries from potential customers, for example “emergency plumber in Montreal” .

Local SEO targets geo-localized searches and includes specific optimizations like review management, local listing optimization, and the use of regional keywords.

Yes, customer reviews play a key role in improving a business's credibility, increasing click-through rates, and influencing local rankings.

A service page should be optimized with local keywords, clear calls to action, a visible address, a clickable phone number, and engaging content.

Yes, each location must have a separate page and a dedicated Google Business Profile listing to maximize local visibility in each region.

Backlinks from local sites and directories (chambers of commerce, regional blogs, local media) strengthen a site's authority and improve its local ranking.

An eCommerce site can include optimized product pages with locations, use Google Merchant Center, and display delivery or in-store pickup options.

Yes, an active social media presence and engagement with a local audience can drive traffic and increase a business's visibility on Google.

The majority of local searches are conducted on mobile devices. A mobile-optimized, fast, and easy-to-navigate site is essential for local SEO.

How long does it take to see results with local SEO?

Initial results can be seen within weeks, but a comprehensive local SEO strategy typically takes several months to generate lasting impact.

Having a specific page for each service and location allows you to better target local searches and optimize SEO on Google.

Schema.org markup lets search engines know key information like address, hours, and customer reviews, improving visibility in local results.

KPIs include local ranking on Google, number of views and interactions on Google Business Profile, clicks to the website and local conversions (calls, forms).

Bofu offers a specialized approach to local SEO by combining optimized content writing, technical optimization, and an omnichannel strategy to maximize local visibility and conversions.