SEO
The benefits of a well-implemented multilingual SEO strategy
• Improve international SEO and appear in search results for foreign users.
• Attract a wider and more relevant audience based on target markets.
• Optimize the user experience by offering a site in the user’s native language.
• Increase conversions and engagement rates by adapting content to local preferences.
• Avoid indexing errors and content duplication that could penalize the site's ranking.
At Bofu , we apply advanced multilingual SEO strategies to ensure your content is properly structured, well-indexed, and perfectly suited to different markets.
organic SEO
What is multilingual SEO and why is it essential?
Multilingual SEO is the process of optimizing a website for different languages and regions to improve its visibility on local and international search engines.
Unlike a simple translated website, a well-optimized multilingual SEO website takes into account cultural preferences, language differences and the specificities of local search engines like Google, Bing, Baidu or Yandex.
Multilingual SEO works in conjunction with other SEO strategies:
• Technical SEO : Site structure and performance adapted to international markets.
• On-Page SEO : Optimization of content and tags according to each language.
• Off-Page SEO : Acquisition of local backlinks to improve authority in each market.
With Bofu, you benefit from an omnichannel approach and expert support to maximize your international expansion.
Multilingual and international SEO
Optimize how your organic SEO operates in all languages
Short, medium and long term strategy
Search Engine Optimization Experts
• Expertise in international SEO : Adaptation of SEO strategies to different markets.
• Complete and personalized optimization : Audit, recommendations and implementation of best practices.
• Omnichannel approach : Multilingual SEO aligned with your content, advertising and social media strategies.
• Continuous monitoring and adjustments : Monitoring performance and constantly improving the strategy.
Grow your international presence with an effective multilingual SEO strategy
Well-executed multilingual SEO is essential for reaching new markets and maximizing your international growth.
SEO flat-rate management
The Foundation of an SEO Structure Aligned for Growth
SEO is essential for introducing your brand to potential customers through intent searches. Although this process takes longer in areas with high competition, it attracts quality prospects.
On the other hand, flat rate management of Google Ads accelerates return on investment and increases traffic volume. The combination of SEO and Google Ads balances immediate results and long-term benefits, maximizing the effectiveness of your digital marketing strategy.
75% of internet users worldwide do not have English as their native language.
organic SEO
SEO solutions
SEO, SEM and SMM
Analysis and strategy
on and off page + technique
Complete SEO audit
Tracking organic KPIs
Google search console + GA4 + SEM Rush
Keywords and LSI
Content Audit
Speed and accessibility
Technical audit
Local and international
Location
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
FREQUENTLY ASKED QUESTIONS Multilingual and international SEO
Ideally, only the most strategic and most visited pages should be translated as a priority, while taking into account the cultural specificities of each market.
No, because they don't take into account cultural context and specific keywords. Human proofreading and adaptation are essential to ensure good SEO and a better user experience.
Keyword analysis should be conducted for each target market using tools like Google Keyword Planner, Ahrefs, or SEMrush to identify the most searched terms locally.
Google analyzes several elements: the main content, hreflang tags, the “lang” attribute of the HTML code, as well as external signals like backlinks from local sites.
Yes, a well-optimized website for multiple languages can improve its local SEO by integrating local citations, multilingual Google Business Profiles, and local backlinks.
Yes, backlinks from local sites strengthen the authority of each language version and improve its positioning on search engines in the target market.
Optimizing product listings, managing currencies, and adapting descriptions to local consumer preferences are essential for the SEO of an international eCommerce site.
Yes, Translate & Adapt helps speed up the launch of a new language by integrating optimized translations while ensuring compatibility with multilingual SEO, including hreflang tags and URL structure.
Using tools like Google Search Console, Google Analytics 4, Ahrefs, and SEMrush helps analyze traffic by language, monitor keyword performance, and identify indexing issues.
Yes, SEO optimization must be accompanied by UX adaptation, such as displaying the correct language depending on the user, supporting local currencies, and optimizing navigation elements.
No, they can prevent Google from crawling all versions of the site and harm the user experience. It's better to use hreflang tags and let the user choose their language.
Yes, it is recommended to create separate sitemaps for each language version of the site and submit them to Google Search Console to ensure proper indexing.
Bofu offers a comprehensive and personalized approach, ranging from multilingual SEO audits to technical and content optimization, ensuring your site follows best practices for effective international SEO.
