SEO
The benefits of a well-implemented technical SEO strategy
• Better indexing of pages to ensure they are properly taken into account by Google.
• An increase in site performance by optimizing loading speed and user experience.
• Improved SEO ranking thanks to a well-structured architecture and maximum accessibility.
• Compliance with Google criteria to avoid penalties and adapt to algorithm updates.
• Adaptation to modern trends , such as voice search and Featured Snippets.
At Bofu , we implement an advanced technical SEO strategy , integrating best practices to ensure sustainable and efficient SEO.
organic SEO
What is technical SEO and why is it essential?
Technical SEO includes all optimizations related to the structure, performance and accessibility of a website in order to improve its indexing and ranking in search engines.
A well-structured and technically optimized website is essential to improve your Google ranking and attract qualified traffic . Whether you are a service company, an eCommerce or a growing brand, Bofu helps you strengthen the technical performance of your site to maximize its SEO potential .
It helps ensure that Google's bots can crawl, understand, and rank your pages effectively.
Short, medium and long term strategy
Search Engine Optimization Experts
• Personalized approach : In-depth audit and recommendations tailored to your site.
• Advanced SEO expertise : Integration of best practices and the latest SEO trends.
• Continuous optimization : Performance monitoring and strategic adjustments.
• Compliance with algorithm updates : Constant adaptation to new Google requirements.
SEO flat-rate management
The Foundation of an SEO Structure Aligned for Growth
SEO is essential for introducing your brand to potential customers through intent searches. Although this process takes longer in areas with high competition, it attracts quality prospects.
On the other hand, flat rate management of Google Ads accelerates return on investment and increases traffic volume. The combination of SEO and Google Ads balances immediate results and long-term benefits, maximizing the effectiveness of your digital marketing strategy.
Core updates don't take into account recent link spam. They generally rely on long-term data, so something very recent wouldn't have any impact.
organic SEO
SEO solutions
SEO, SEM and SMM
Analysis and strategy
on and off page + technique
Complete SEO audit
Tracking organic KPIs
Google search console + GA4 + SEM Rush
Keywords and LSI
Content Audit
Speed and accessibility
Technical audit
Local and international
Location
Google Looker Studio
Analytics and Dashboards
internal team
Training for managers
OFF-PAGE SEO FREQUENTLY ASKED QUESTIONS
Technical SEO refers to all optimizations related to the structure, performance and indexability of a website in order to improve its ranking on search engines.
A technically well-optimized site allows for better crawling and indexing by Google, which promotes better rankings and a better user experience.
Key elements include loading speed, mobile optimization, URL structure, HTML markup, internal linking, structured data, and site security.
• Image compression
• Resource caching
• Minification of CSS, JavaScript and HTML code
• Use of high-performance hosting
• Enable lazy loading for images and videos
Crawling refers to the exploration of a website by search engine robots. Proper crawl management helps optimize the indexing of important pages and avoid wasting crawl budgets.
Crawl budget is the number of pages a search engine crawls on a given site. Optimizing it involves improving site structure, removing unnecessary pages, avoiding 404 errors, and optimizing sitemaps and the robots.txt file.
• Using canonical tags to indicate the main version of a page
• Setting up 301 redirects to merge similar pages
•Correct structuring of URLs to avoid duplicates
Core Web Vitals are key metrics that measure a site's speed and stability. They directly influence user experience and SEO rankings on Google.
We can use tools like:
• Google PageSpeed Insights to analyze loading speed
• Google Search Console to track indexing and detect errors
• Screaming Frog SEO Spider for a detailed technical audit
• Lighthouse to assess accessibility and mobile performance
Mobile optimization is about ensuring that a website is fully navigable on smartphones and tablets. Google now prioritizes mobile-first indexing, which means that the mobile version of a website is used for ranking.
URLs must be:
• Short and understandable
• Keyword rich
• Free from unnecessary parameters
•Well organized within the site structure
An XML sitemap is a file that lists all the important pages on a site to help search engines index them more efficiently.
The robots.txt file is used to tell search engines which pages should and should not be crawled. It must be properly configured to avoid blocking important pages.
Structured data helps search engines better understand a site's content and allows them to display rich snippets such as reviews, prices, or FAQs.
404 errors can be spotted with Google Search Console or Screaming Frog and should be fixed via 301 redirects or by recreating the missing page.
HTTPS is a secure version of HTTP that protects user data. Google prioritizes HTTPS sites in its rankings and displays an alert for unsecured sites.
• Page loading time
• Core Web Vitals (LCP, FID, CLS)
• 404 error rate and redirects
• Number of indexed pages
• Mobile performance
Bofu ensures complete optimization of your site, integrating SEO best practices to ensure optimal indexing, fast loading speed and a smooth user experience, while respecting search engine requirements.
