search engine optimization

On-page SEO

Improve your website's visibility with a comprehensive on-page SEO strategy. Bofu helps you optimize every element of your site to maximize its SEO, attract qualified traffic, and drive conversions.

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SEO

The Benefits of a Well-Applied On-Page SEO Strategy

• Improved positioning on Google thanks to a better understanding of content by search engines.

• Increase qualified traffic by attracting users searching for your services or products.

• Optimized user experience with smooth navigation and improved loading time.

• Better indexing of the site by structuring the pages to meet the requirements of Google algorithms.

• Compliance with algorithm updates to avoid penalties and ensure lasting visibility.

• Optimized for voice search and Featured Snippets to appear in “position zero” on Google.

exploratory call

On-page SEO

Optimize your site for better ranking on Google

1. Aligning content with search intent

Google values pages that specifically address user expectations. It's essential to optimize each page based on the three main search intents:

• Informational : The user is looking for an answer (e.g.: “How to optimize your site for SEO?”).

• Navigational : The user is looking for a specific page ( e.g.: “Bofu SEO Pricing” ).

• Transactional : The user is ready to buy or make a decision ( e.g.: “SEO agency for SMEs” ).

Our optimizations ensure that each page is aligned with the right search intent , thus increasing its conversion rate.

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Short, medium and long term strategy

Search Engine Optimization Experts

We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.

We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.

FREE exploratory call

On-page SEO is essential because it helps search engines and users quickly understand your page's content. When a search engine understands your page well, it can rank it better and drive more visitors to your site.

Semrush

TO BEGIN
eCommerce + B2B business analysis & strategy	$5,000
Analysis & Strategy service company	$2,500
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard)	$3,500

SME Service (less than 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$799
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): focus remarketing Bofu and initial Mofu	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2696
12 month flat rate price	$1599
6 month flat rate price	$1899
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
* 25% additional to add advanced creative performance * 50% additional for an additional language
Strategic consultation (per hour) $200/h Min 20H

SME eCommerce (less than $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 650 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization (On-page & technical SEO + Off-page strategy)	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$1999
Package Service Values	$4995
12 month flat rate price	$3999
6 month flat rate price	$4299
Programmatic other than Google	✓ Local and alternative advertising for specific audiences ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Omnichannel approach for an optimal media mix	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available
Strategic consultation (per hour) $200/h Min 20H

B2C Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 1300 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook & Instagram): Bofu and initial Mofu remarketing focus	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$2996
12 month flat rate price	$2599
6 month flat rate price	$2899
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

B2B Service (over 1.5M)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$999
Search Engine Marketing (SEM)	✓ Google Search, Display and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Bofu and initial Mofu remarketing focus ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$3495
12 month flat rate price	$3099
6 month flat rate price	$3399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000)

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$5995
12 month flat rate price	$4995
6 month flat rate price	$5399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + AMAZON

NATURAL REFERENCING (SEO)	✓ Writing 2000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$2499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$1999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): focus on initial Bofu and Mofu remarketing and segmentation of product and collection catalogs + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$2999
Package Service Values	$8994
12 month flat rate price	$7994
6 month flat rate price	$8399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brand, products and services	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and segmentation of product catalogs and collections + cart abandonment campaigns	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 2 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

ECOMMERCE DTC (over $500,000) + LEAD GEN B2B

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3499
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel. Catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	-	AMS PRICE ONLY (12 MONTH AGREEMENT)	-
Package Service Values	$7996
12 month flat rate price	$6996
6 month flat rate price	$7399
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C

NATURAL REFERENCING (SEO)	✓ Writing 3000 words/month ✓ WP or Shopify implementation included ✓ Monitoring of strategy keywords ✓ Technical priorities and audit integrated into the process of analysis, strategy and technological initialization ✓ Google Merchant Center product feed included	SEO PRICE ONLY (12 MONTH AGREEMENT)	$3999
Search Engine Marketing (SEM)	✓ Google Search, Display Shopping, Performance Max and YouTube ✓ 0% COMMISSION ON EXPENSES ✓ NO MINIMUM OR MAXIMUM SPENDING ✓ MINIMUM ACCOUNT OPTIMIZATION 1X PER WEEK ✓ POSSIBILITY TO INCLUDE PARTNER NETWORK ✓ Maximization of acquisition and amplification of brands, products and services"	WEEKLY PRICE ONLY (12 MONTH AGREEMENT)	$2999
Social Media Marketing (SMM)	✓ TOFU-MOFU-BOFU strategy for engagement and conversion ✓ Meta (Facebook and Instagram): Full funnel and catalog segmentation + cart abandonment campaigns ✓ LinkedIn (B2B): targeting by industry, function and target companies	SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram)	$499 X 3 (per platform)
Amazon Ads + SEO ASIN	✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands ✓ Auction management & budget optimization to maximize return on investment ✓ Amazon SEO optimization of product sheets (Vendor & Seller Central) ✓ Optimization of titles, descriptions & backend keywords for Amazon organic SEO ✓ Content strategy and A+ Content to improve conversion and branding on the platform ✓ Brand Store management and reproduction of Facebook or Instagram posts	AMS PRICE ONLY (12 MONTH AGREEMENT)	$3499
Package Service Values	$11,994
12 month flat rate price	$10,499
6 month flat rate price	$10,999
Programmatic other than Google	✓ Advanced campaigns on premium networks and specific niches ✓ Local platforms: La Presse, Le Devoir, Quebecor, Globe and Mail and Amazon DSP ✓ Optimization based on personas and strategic objectives	PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT)	$499
Strategic consultation (per hour) $200/h Min 20H

organic SEO

SEO solutions

SEO, SEM and SMM

Analysis and strategy

on and off page + technique

Complete SEO audit

Tracking organic KPIs

Google search console + GA4 + SEM Rush

Keywords and LSI

Content Audit

Speed and accessibility

Technical audit

Local and international

Location

Google Looker Studio

Analytics and Dashboards

internal team

Training for managers

Frequently Asked Questions about on-page SEO

What is On-Page SEO?

On-page SEO encompasses all the optimizations performed directly on a website's pages to improve their search engine rankings. This includes content, HTML tags, technical structure, user experience, and internal linking.

How is On-Page SEO different from Off-Page SEO?

On-page SEO focuses on the internal elements of your site (content, structure, tags), while off-page SEO focuses on external factors like backlinks, mentions, and online awareness.

Why is On-Page SEO important?

Because it helps Google understand the topic, relevance, and structure of your pages. A well-optimized on-page site loads faster, is more readable, and converts visitors better.

What are the key elements of On-Page SEO?

Key elements include:
• Title tags (title, H1 to H6)
• Meta descriptions
• Content optimized with relevant keywords
• Internal meshing
• Structured data (Schema.org)

Is On-Page SEO Enough to Rank Well on Google?

No. On-page SEO is essential, but it must be combined with an off-page strategy (link acquisition), technical analysis, and an overall content strategy to achieve and maintain good results.

How often should you review your on-page SEO?

Ideally, every 3 to 6 months, or whenever there's a major update to the site (adding content, redesigning, or re-structuring). A regular SEO audit helps you stay aligned with best practices and Google's algorithm changes.

What is the difference between on-page and off-page SEO?

On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.

Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.

Turnkey digital solutions

search engine optimization

On-page SEO

SEO

The Benefits of a Well-Applied On-Page SEO Strategy

organic SEO

What is On-Page SEO and why is it essential?

1. Aligning content with search intent

2. Research and integration of strategic keywords

3. Page structure and HTML tag optimization

4. Internal mesh and site structure

5. Data structure, semantic markup and user experience

Short, medium and long term strategy

Search Engine Optimization Experts

SEO flat-rate management

The Foundation of an SEO Structure Aligned for Growth

TO BEGIN

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

* 25% additional to add advanced creative performance * 50% additional for an additional language

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

A/B Test & Create 4 Banner Concept Variations per Initiative English and French available

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

Programmatic other than Google

Strategic consultation (per hour) $200/h Min 20H

NATURAL REFERENCING (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Amazon Ads + SEO ASIN

Package Service Values

12 month flat rate price

6 month flat rate price

* 25% additional to add advanced creative performance

* 50% additional for an additional language

A/B Test & Create 4 Banner Concept Variations per Initiative

English and French available