search engine optimization

On-page SEO

Improve your website's visibility with a comprehensive on-page SEO strategy. Bofu helps you optimize every element of your site to maximize its SEO, attract qualified traffic, and drive conversions.

SEO

The Benefits of a Well-Applied On-Page SEO Strategy

Improved positioning on Google thanks to a better understanding of content by search engines.

Increase qualified traffic by attracting users searching for your services or products.

Optimized user experience with smooth navigation and improved loading time.

Better indexing of the site by structuring the pages to meet the requirements of Google algorithms.

Compliance with algorithm updates to avoid penalties and ensure lasting visibility.

Optimized for voice search and Featured Snippets to appear in “position zero” on Google.

On-page SEO

Optimize your site for better ranking on Google

1. Aligning content with search intent

Google values ​​pages that specifically address user expectations. It's essential to optimize each page based on the three main search intents:

Informational : The user is looking for an answer (e.g.: “How to optimize your site for SEO?”).

Navigational : The user is looking for a specific page ( e.g.: “Bofu SEO Pricing” ).

Transactional : The user is ready to buy or make a decision ( e.g.: “SEO agency for SMEs” ).

Our optimizations ensure that each page is aligned with the right search intent , thus increasing its conversion rate.

Short, medium and long term strategy

Search Engine Optimization Experts

We help our clients build awareness online and convert leads through our SEO and digital marketing campaigns. We analyze digital assets and competition, creating optimized SEO campaigns within your budget.

We offer sustainable optimization on Google, Bing and social networks. Our ethical strategies ensure a robust website profile.

On-page SEO is essential because it helps search engines and users quickly understand your page's content. When a search engine understands your page well, it can rank it better and drive more visitors to your site.

Semrush

organic SEO

SEO solutions

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SEO, SEM and SMM

Analysis and strategy

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on and off page + technique

Complete SEO audit

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Tracking organic KPIs

Google search console + GA4 + SEM Rush

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Keywords and LSI

Content Audit

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Speed ​​and accessibility

Technical audit

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Local and international

Location

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Google Looker Studio

Analytics and Dashboards

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internal team

Training for managers

Frequently Asked Questions about on-page SEO

On-page SEO encompasses all the optimizations performed directly on a website's pages to improve their search engine rankings. This includes content, HTML tags, technical structure, user experience, and internal linking.

On-page SEO focuses on the internal elements of your site (content, structure, tags), while off-page SEO focuses on external factors like backlinks, mentions, and online awareness.

Because it helps Google understand the topic, relevance, and structure of your pages. A well-optimized on-page site loads faster, is more readable, and converts visitors better.

Key elements include:
• Title tags (title, H1 to H6)
• Meta descriptions
• Content optimized with relevant keywords
• Internal meshing
• Structured data (Schema.org)

No. On-page SEO is essential, but it must be combined with an off-page strategy (link acquisition), technical analysis, and an overall content strategy to achieve and maintain good results.

Ideally, every 3 to 6 months, or whenever there's a major update to the site (adding content, redesigning, or re-structuring). A regular SEO audit helps you stay aligned with best practices and Google's algorithm changes.

On-page or internal SEO is the set of optimization strategies on your website to allow search engines to better understand your site and thus better position you.

Off-page SEO refers to all actions outside of your website to improve its ranking in search engine results. For example: backlinks, local SEO, social networks, etc. Off-page SEO aims to build your site's reputation, visibility, and authority, which has a significant impact on your search engine rankings.