TO BEGIN |
|
---|---|
eCommerce + B2B business analysis & strategy |
$5,000 |
Analysis & Strategy service company |
$2,500 |
Initial recovery, creation and synchronization of technological tools, dashboards and audiences. ($2,500 without Google looker studio dashboard) |
$3,500 |

Research with artificial intelligence
How to position yourself well with AI?
Appearing in AI responses requires combining SEO fundamentals with specific GEO requirements. This involves creating expert content rich in verifiable information, adding structured data (schema.org) to help AIs understand your offering, and building solid authority through quality inbound links and an impeccable online reputation.
By taking this approach, your site becomes a preferred resource that artificial intelligence engines will choose to cite and highlight.
Combining AI and SEO is essential today, because artificial intelligence engines rely mainly on information indexed by engines like Google or Bing.
Without a solid SEO foundation, your content has little chance of being understood and selected by these AIs for their generated responses.
Good SEO practices are therefore no longer an option: they are a real must for existing in the AI engine ecosystem.
GEO
The benefits of a well-implemented GEO strategy
Generative Engine Optimization (GEO) is the natural evolution of SEO in the era of artificial intelligence engines like Google SGE, ChatGPT, and Perplexity. Beyond appearing in traditional results, your content must now be understood, interpreted, and cited by these AIs to be integrated into their generated responses. GEO therefore aims to make your pages more relevant, better structured, and perceived as reliable sources by generative engines, ensuring your brand increased visibility in this new ecosystem.
Positioning themselves on AI engines allows service or e-commerce companies to be cited directly in the generated responses, which increases their credibility and reach.
They thus attract more qualified traffic, made up of users already actively looking for a solution or product.
Ultimately, this increased visibility in AI environments drives conversion and gives them a lasting competitive advantage.
GEO
Optimize your site for better SEO in AI generative engines

GEO experts
SEO vs. GEO: an essential complementarity to activate today
Traditional SEO aims to optimize your site for search engines like Google and Bing, while GEO (Generative Engine Optimization) adapts your content so that it can be understood and cited by artificial intelligence engines. These two approaches aren't opposed; they complement each other: solid SEO provides the technical and semantic foundation that AIs need, and GEO amplifies this visibility in the generated responses.
Taking action today helps secure your presence in traditional search results while positioning yourself as a go-to source in the growing world of AI engines.
The Bofu Difference
The Bofu Difference in Omnichannel Management
At Bofu , we go far beyond traditional digital marketing practices. We integrate GEO – Generative Engine Optimization , but also advanced approaches like AEO – Answer Engine Optimization , AIO – AI Indexing Optimization and SXO – Search eXperience Optimization into a truly omnichannel vision.
Every channel—whether Google, Bing, AI engines, or advertising platforms—is worked together cohesively to ensure your brand is visible, understood, and recommended wherever your customers look for information. With this unique combination of strategies, we maximize your reach, optimize the user experience, and deliver measurable results across your entire digital ecosystem.
On-page SEO is essential because it helps search engines and users quickly understand your page's content. When a search engine understands your page well, it can rank it better and drive more visitors to your site.
SME Service (less than 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$799 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2696 |
||
12 month flat rate price |
$1599 |
||
6 month flat rate price |
$1899 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
* 25% additional to add advanced creative performance * 50% additional for an additional language |
|||
Strategic consultation (per hour) $200/h Min 20H |
SME eCommerce (less than $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 650 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Package Service Values |
$4995 |
||
12 month flat rate price |
$3999 |
||
6 month flat rate price |
$4299 |
||
Programmatic other than Google |
✓ Local and alternative advertising for specific audiences |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
A/B Test & Create 4 Banner Concept Variations per Initiative English and French available |
|||
Strategic consultation (per hour) $200/h Min 20H |
B2C Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 1300 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ Complete TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$2996 |
||
12 month flat rate price |
$2599 |
||
6 month flat rate price |
$2899 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
B2B Service (over 1.5M)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$3495 |
||
12 month flat rate price |
$3099 |
||
6 month flat rate price |
$3399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000)
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$5995 |
||
12 month flat rate price |
$4995 |
||
6 month flat rate price |
$5399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + AMAZON
NATURAL REFERENCING (SEO) |
✓ Writing 2000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$2499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$1999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Package Service Values |
$8994 |
||
12 month flat rate price |
$7994 |
||
6 month flat rate price |
$8399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 2 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
ECOMMERCE DTC (over $500,000) + LEAD GEN B2B
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
- |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
- |
Package Service Values |
$7996 |
||
12 month flat rate price |
$6996 |
||
6 month flat rate price |
$7399 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
DTC ECOMMERCE (over $500,000) + AMAZON ECOMMERCE + LEAD GEN B2B OR B2C
NATURAL REFERENCING (SEO) |
✓ Writing 3000 words/month |
SEO PRICE ONLY (12 MONTH AGREEMENT) |
$3999 |
Search Engine Marketing (SEM) |
✓ Google Search, Display Shopping, Performance Max and YouTube |
WEEKLY PRICE ONLY (12 MONTH AGREEMENT) |
$2999 |
Social Media Marketing (SMM) |
✓ TOFU-MOFU-BOFU strategy for engagement and conversion |
SMM PRICE ONLY (12 MONTH AGREEMENT - Minimum Facebook & Instagram) |
$499 X 3 (per platform) |
Amazon Ads + SEO ASIN |
✓ AMS (Amazon Marketing Services) advertising management: Search, Display, Sponsored Products & Sponsored Brands |
AMS PRICE ONLY (12 MONTH AGREEMENT) |
$3499 |
Package Service Values |
$11,994 |
||
12 month flat rate price |
$10,499 |
||
6 month flat rate price |
$10,999 |
||
Programmatic other than Google |
✓ Advanced campaigns on premium networks and specific niches |
PRICE PER PLATFORM FOR PROGRAMMATIC ONLY (12 MONTH AGREEMENT) |
$499 |
Strategic consultation (per hour) $200/h Min 20H |
organic SEO
GEO and SEO solutions

SEO, SEM and SMM
Analysis and strategy

AI, on and off page + technique
Complete SEO audit

Tracking organic KPIs
Google search console + GA4 + SEM Rush

Keywords and LSI
Content Audit

Speed and accessibility
Technical audit

Local and international
Location

Google Looker Studio
Analytics and Dashboards

internal team
Training for managers
GEO FREQUENTLY ASKED QUESTIONS
Optimization for generative AI engines
GEO, or Generative Engine Optimization, is the practice of optimizing your content so that it is understood, selected, and cited by artificial intelligence-based search engines, such as Google Search Generative Experience (SGE), ChatGPT, or Perplexity. The goal is to make your website a compelling choice in the responses generated by these tools.
Traditional SEO aims to improve your pages' ranking in the traditional results of search engines like Google or Bing. GEO, on the other hand, focuses on how AI engines analyze, synthesize, and present your content in their generated responses. These two strategies are complementary: solid SEO is the technical and semantic foundation that allows GEO to be fully effective.
Users are no longer limited to traditional organic results. They're turning to AI engines for fast, comprehensive answers. By optimizing your site for GEO, you increase your chances of being cited, gaining credibility, attracting qualified traffic, and improving conversions—even when the user no longer clicks on a traditional link.
All businesses that rely on digital marketing should consider GEO. For an e-commerce site, this allows your product listings and customer reviews to be included in generated responses. For service businesses, your articles, guides, and case studies can become cited sources. GEO is relevant for both B2B and B2C.
Start by creating rich, accurate, and useful content, supported by verifiable data. Implement structured data like schema.org markup to help AI understand your content. Work on your authority through quality backlinks and regularly update your information. A specialized agency like Bofu can help you audit your site and implement a comprehensive GEO plan.
No. GEO doesn't replace SEO; it complements it. Without a solid SEO foundation, your content may not be properly indexed or interpreted by traditional and generative search engines. GEO adds a layer of optimization to maximize your visibility in AI responses.
The main engines are Google Search Generative Experience (SGE), ChatGPT and Copilot (OpenAI and Microsoft), Perplexity AI, and ClaudeAI. Each has its own specific criteria, but all use reliable and structured data to compose their responses.
Results vary depending on your industry and site. Some visibility improvements may appear within a few weeks, but GEO is a medium- to long-term strategy that requires regular monitoring and adjustments.
Yes. GEO works in different markets, but language, tags, and local references must be adapted. Content optimized for international markets must be designed for each target audience.
Conduct regular tests by querying AI engines to see if your content appears in the responses. Analyze your structured data and content with specialized tools or hire a professional GEO audit to identify your strengths and areas for improvement.
We have access to tools like SEM Rush that can give us more additional details as well.
Many people confuse these concepts. Add a question that explains that:
• AEO (Answer Engine Optimization) targets direct answers in classic SERPs.
• AIO (AI Indexing Optimization) is about intelligent indexing by AI.
• SXO (Search Experience Optimization) targets user experience in search.
• GEO specifically encompasses optimization for generative AI engines.
Reassure readers that it's not necessary to redo everything. Often, a step-by-step approach is used: audit, prioritization of strategic pages, gradual integration of structured data, and continuous optimization.
Many local businesses are asking this question. Yes, because AI also uses local data (hours, Google Business Profile listings) for its answers. Explaining how to combine GEO and local SEO is useful.
Indicate that expert content, FAQs, case studies, detailed product sheets and comprehensive articles are particularly appreciated by AIs.