Plateformes de publicité en ligne secondaires : en bref - Bofu Agence Marketing Web
Stratégie Marketing

Secondary online advertising platforms: in brief

In addition to the traditional advertising platforms discussed previously, other alternatives should also be considered. In a digital world always progressing at high speed, it is important to stay...
Introduction au SMM - Bofu Agence Marketing Web
Instagram

Introduction to SMM

Referring to Social Media Marketing , SMM represents all marketing strategies using social media platforms such as Facebook , LinkedIn , TikTok , Twitter , Instagram , etc., with the aim of promot...
Établir et interpréter les KPI importants selon le type de campagne en ligne - Bofu Agence Marketing Web
Amazon

Establish and interpret important KPIs depending on the type of online campaign

Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...
Comprendre les mesures de rentabilité autour de la publicité en ligne - Bofu Agence Marketing Web
Amazon

Understanding Profitability Metrics Around Online Advertising

It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...
Tendances et nouvelles technologies en marketing numérique - Bofu Agence Marketing Web
Amazon

Trends and new technologies in digital marketing

Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and ...
Comprendre le reciblage et son importance pour votre entreprise - Bofu Agence Marketing Web
Google Ads

Understand retargeting and why it matters to your business

Easily one of the greatest benefits of online advertising is that it allows businesses to decide exactly who will see it and only pay for those impressions. This means you can choose who sees yo...
SEO, SEM ou SMM? - Bofu Agence Marketing Web
Google Ads

SEO, SEM or SMM?

Do you want to grow your online business at every level? There is one thing you need to know before you get started: what is the difference between search engine optimization ( SEO ) and search ...

What's new at Bofu?

News

Bofu Agence Marketing
Interne

We are Winner of the “Strategic Employer” award at the 2024 Zenith Gala!

We are proud and honored to announce that Bofu Agence Marketing was recently crowned Winner of the “ Strategic Employer: Diversity – Retention – Attraction” award at the prestigious Zenith 2024 Gal...
Les Éditions Cardinal choisissent Bofu comme collaborateur marketing
Clients

Éditions Cardinal chooses Bofu as marketing collaborator

We are proud to announce our new collaboration with Les Éditions Cardinal, a large company rich in local culture! This union aims to strengthen and diversify Éditions Cardinal's online presence...
L'Engagement de BOFU à faire sa Part: Certification carboneutre Or + engagement avec Carbone boréal et Shopify Planet - Bofu Agence Marketing Web
Interne

BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet

We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...