Blog - THE TOP OF THE FUNNEL

Amazon
Establish a digital advertising campaign budget
Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...

Amazon
Understanding Profitability Metrics Around Online Advertising
It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure e...

KPI
Glossary of useful terms related to online advertising
In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...

KPI
Use ROAS & its context as performance KPIs
Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...

KPI
Lexicon of popular web marketing terms
A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better.
Audience: The group of people that a marketing campaign or messag...

KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...

KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...
What's new at Bofu?
News
![[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-la-presse-du-travail-de-haut-niveau-a-prix-raisonnable.jpg?v=1698253939&width=1200)
Interne
High-level work at a reasonable price
La Presse
Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...

Clients
Trois fois par jour chooses Bofu as its leading marketing agency
Introduction
Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...