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Utiliser le ROAS & son contexte comme KPI de performance - Bofu Agence Marketing Web
KPI

Use ROAS & its context as performance KPIs

Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...
Lexique des termes de marketing web populaires - Bofu Agence Marketing Web
KPI

Lexicon of popular web marketing terms

A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better. Audience: The group of people that a marketing campaign or messag...
Taux de rebond — c’est quoi et que constitue un bon taux? - Bofu Agence Marketing Web
KPI

Bounce rate — what is and what constitutes a good rate?

In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings. What is bounce rate? Bounce ...
Taux de rebond — c’est quoi et que constitue un bon taux? - Bofu Agence Marketing Web
KPI

Bounce rate — what is and what constitutes a good rate?

In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings. What is bounce rate? Bounce ...

What's new at Bofu?

News

[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web
Interne

[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps

We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...
[ANNONCE] Acquisition et Refonte de Social Tipster et CoderChamp - Bofu Agence Marketing Web
Interne

[ANNOUNCEMENT] Acquisition and Redesign of Social Tipster and CoderChamp

We are proud to announce not only the acquisition of Social Tipster, a search engine leader in social media tips and tricks, but also of CoderChamp, a platform recognized for its programming resour...
[ANNONCE] Le RASC choisit Bofu Agence Marketing pour une Transformation Numérique Complète. - Bofu Agence Marketing Web
Clients

[ANNOUNCEMENT] The RASC chooses Bofu Agence Marketing for a Complete Digital Transformation.

The Cardiovascular Health Action Network (RASC), an NPO renowned in the fight against the high prevalence of obesity and its cardiovascular complications among children and their families in...