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Amazon
Establish a digital advertising campaign budget
Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...
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Amazon
Understanding Profitability Metrics Around Online Advertising
It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...
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KPI
Glossary of useful terms related to online advertising
In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...
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KPI
Use ROAS & its context as performance KPIs
Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...
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KPI
Lexicon of popular web marketing terms
A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better.
Audience: The group of people a marketing campaign or message is ...
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KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...
![Taux de rebond — c’est quoi et que constitue un bon taux? - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/taux-de-rebond-cest-quoi-et-que-constitue-un-bon-taux-255593.jpg?v=1694182508&width=1200)
KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...
What's new at Bofu?
News
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Interne
We are Winner of the “Strategic Employer” award at the 2024 Zenith Gala!
We are proud and honored to announce that Bofu Agence Marketing was recently crowned Winner of the “ Strategic Employer: Diversity – Retention – Attraction” award at the prestigious Zenith 2024 Gal...
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Clients
Éditions Cardinal chooses Bofu as marketing collaborator
We are proud to announce our new collaboration with Les Éditions Cardinal, a large company rich in local culture!
This union aims to strengthen and diversify Éditions Cardinal's online presence...
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Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...