Établir un budget de campagne publicitaire numérique - Bofu Agence Marketing Web
Amazon

Establish a digital advertising campaign budget

Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...
Comprendre les mesures de rentabilité autour de la publicité en ligne - Bofu Agence Marketing Web
Amazon

Understanding Profitability Metrics Around Online Advertising

It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure e...
Glossaire de termes utiles en lien avec la publicité en ligne - Bofu Agence Marketing Web
KPI

Glossary of useful terms related to online advertising

In order to help you fully understand all the concepts that will follow in this guide, we suggest that you first familiarize yourself with the vocabulary most often used when it comes to online ad...
Utiliser le ROAS & son contexte comme KPI de performance - Bofu Agence Marketing Web
KPI

Use ROAS & its context as performance KPIs

Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...
Lexique des termes de marketing web populaires - Bofu Agence Marketing Web
KPI

Lexicon of popular web marketing terms

A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better. Audience: The group of people that a marketing campaign or messag...
Taux de rebond — c’est quoi et que constitue un bon taux? - Bofu Agence Marketing Web
KPI

Bounce rate — what is and what constitutes a good rate?

In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings. What is bounce rate? Bounce ...
Taux de rebond — c’est quoi et que constitue un bon taux? - Bofu Agence Marketing Web
KPI

Bounce rate — what is and what constitutes a good rate?

In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings. What is bounce rate? Bounce ...

What's new at Bofu?

News

[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web
Interne

High-level work at a reasonable price

La Presse Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...
Nouveau mandat de stratégie et de publicité pour Trois fois par jour - Bofu Agence Marketing Web
Clients

Trois fois par jour chooses Bofu as its leading marketing agency

Introduction Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web
Interne

[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps

We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...