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KPI
Use ROAS & its context as performance KPIs
Analyzing ROAS, or return on ad spend, based on ad campaign content intent can provide valuable insight into campaign effectiveness at each stage of the buyer's journey. One way to approach this a...

KPI
Lexicon of popular web marketing terms
A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better.
Audience: The group of people that a marketing campaign or messag...

KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...

KPI
Bounce rate — what is and what constitutes a good rate?
In this article, we'll discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine rankings.
What is bounce rate?
Bounce ...
What's new at Bofu?
News
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...
![[ANNONCE] Acquisition et Refonte de Social Tipster et CoderChamp - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-social-tipster-coder-champ.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] Acquisition and Redesign of Social Tipster and CoderChamp
We are proud to announce not only the acquisition of Social Tipster, a search engine leader in social media tips and tricks, but also of CoderChamp, a platform recognized for its programming resour...
![[ANNONCE] Le RASC choisit Bofu Agence Marketing pour une Transformation Numérique Complète. - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/rascbofu.png?v=1694182552&width=1200)
Clients
[ANNOUNCEMENT] The RASC chooses Bofu Agence Marketing for a Complete Digital Transformation.
The Cardiovascular Health Action Network (RASC), an NPO renowned in the fight against the high prevalence of obesity and its cardiovascular complications among children and their families in...