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outils technologiques
Outils technologiques: Codes de suivi et synchronisation des comptes
Dans le monde du marketing numérique, constamment axé sur la performance, la gestion des données joue un rôle essentiel. Le suivi, la structuration, et la communication de chacune de ces données so...

CRM
Law 25 in Quebec in a nutshell: how to navigate the new data protection landscape and adapt your marketing strategy
In an increasingly digital world where personal data has become a valuable resource, the need to protect the confidentiality and integrity of this information has never been more important.
In t...

outils technologiques
Understanding Marketing Surveys: Types, Tools, Channels and Best Practices
Introduction
Marketing surveys are essential tools for understanding your customers' needs, preferences and opinions. They allow businesses to collect valuable data, improve their products and...

Outils Technologiques
What is Chat GPT?
Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large number of text data in order to be able to generate content autonomously. It is...

Outils Technologiques
All about Google Analytics 4 VS Google Analytics Universal
Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the effectiveness of their online marketing,...

Outils Technologiques
What is Google Tag Manager?
Google Tag Manager is a tag management tool offered by Google that allows you to easily manage and deploy tags on your website or mobile application. It lets you track events like conversions, link...

outils technologiques
Data and its Theoretical and Practical Impacts on Information Professionals
Introduction
In a world dominated by technology, data has become a vital resource. Their effective management is essential for the proper functioning of businesses and institutions. In particu...

CRM
HubSpot and marketing automation
Marketing automation is a strategy used by businesses to automate certain marketing tasks, such as sending email campaigns, tracking leads, and generating prospects. The goal of marketing automatio...

CRM
HubSpot and the integration of technological accounting tools
There are several reasons why a company may want to integrate its accounting with its CRM (Customer Relationship Management):
Save time: Integrating accounting with a CRM can automate certain ac...
What's new at Bofu?
News
![[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-la-presse-du-travail-de-haut-niveau-a-prix-raisonnable.jpg?v=1698253939&width=1200)
Interne
High-level work at a reasonable price
La Presse
Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...

Clients
Trois fois par jour chooses Bofu as its leading marketing agency
Introduction
Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...