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Dans le monde du marketing numérique, constamment axé sur la performance, la gestion des données joue un rôle essentiel. Le suivi, la structuration, et la communication de chacune de ces données so...

In an increasingly digital world where personal data has become a valuable resource, the need to protect the confidentiality and integrity of this information has never been more important. In t...

Introduction Marketing surveys are essential tools for understanding your customers' needs, preferences and opinions. They allow businesses to collect valuable data, improve their products and...

Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large number of text data in order to be able to generate content autonomously. It is...

Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the effectiveness of their online marketing,...

Google Tag Manager is a tag management tool offered by Google that allows you to easily manage and deploy tags on your website or mobile application. It lets you track events like conversions, link...

Introduction In a world dominated by technology, data has become a vital resource. Their effective management is essential for the proper functioning of businesses and institutions. In particu...

Marketing automation is a strategy used by businesses to automate certain marketing tasks, such as sending email campaigns, tracking leads, and generating prospects. The goal of marketing automatio...

There are several reasons why a company may want to integrate its accounting with its CRM (Customer Relationship Management): Save time: Integrating accounting with a CRM can automate certain ac...