Blog - THE TOP OF THE FUNNEL

The imminent adoption of Bill C-59 marks a major turning point for businesses in Canada in 2024. This new legislation, intended to combat greenwashing, aims to reform the Competition Act by imposin...

In a world where marketing is constantly evolving, some traditional practices remain crucial to a brand's success. Brand redesign is not limited to a new logo or a new graphic charter; it also inc...

In the competitive world of business, rebranding is not just about aesthetics, but also a strategic tool to stay relevant. A crucial aspect of this transformation is product packaging design. Th...

When a business decides to undertake a rebrand, it is essential to consider the impact on all communication channels, including email marketing. This transition may seem tricky, but it also prov...

Rebranding is a crucial step for any business looking to evolve, stay relevant in the market, or strengthen its brand image. However, this transformation goes beyond just changing the logo and v...

Rebranding is a crucial step for any business looking to stay relevant and competitive in the market. It goes well beyond just updating the logo and colors; it also affects how a business commun...

Redesigning a website is a crucial step for any business looking to evolve, adapt to new market trends or strengthen its brand image. At Bofu, we understand that performance and efficiency are e...

When and Why Consider a Brand Redesign? The decision to conduct a brand overhaul is an important step for any business. In this chapter, we'll take a detailed look at the signals that indicate ...

Fierce competition in the business world means that companies must constantly innovate to stay relevant. A brand overhaul can be the key to standing out, but how do you succeed in a competitive ...