Blog - THE TOP OF THE FUNNEL

Amazon
The importance of adapting your advertising creatives
For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...

Meta
Facebook Ads (Meta Ads): introductory guide
An important online advertising platform, Facebook Ads must be considered when implementing your overall marketing strategy. Depending on your target audience and goals, several specific benefits ...

Instagram
Introduction au SMM
Faisant référence au Social Media Marketing, le SMM représente l’ensemble des stratégies marketing utilisant les plateformes de réseaux sociaux comme Facebook, LinkedIn, TikTok, Twitter, Instagram,...

Amazon
Establish a digital advertising campaign budget
Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...

Amazon
Establish and interpret important KPIs depending on the type of online campaign
Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...

Amazon
Understanding Profitability Metrics Around Online Advertising
It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure e...

Amazon
Trends and new technologies in digital marketing
Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and...

Amazon
Online Advertising 101: Introduction
Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...

Instagram
Meta Instagram Graph API Update
New Instagram Stories publishing capability for third-party tools
Good news for social media managers: Meta is adding the ability to publish Instagram Stories in its Instagram Graph API. This...
What's new at Bofu?
News
![[MÉDIAS] Du travail de haut niveau à prix raisonnable - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-la-presse-du-travail-de-haut-niveau-a-prix-raisonnable.jpg?v=1698253939&width=1200)
Interne
High-level work at a reasonable price
La Presse
Marketing agency Bofu has just announced the acquisition of web technologies Social Tipster and CoderChamp, in addition to getting its hands on online marketing service provider Lead...

Clients
Trois fois par jour chooses Bofu as its leading marketing agency
Introduction
Today we are pleased to announce a new collaboration with Trois fois par jour , a leading Quebec brand in the field of local recipes and home products. This strategic partnership with...
![[ANNONCE] BOFU Agence Marketing annonce l'acquisition de LeadLeaps - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-leadleaps.jpg?v=1695260357&width=1200)
Interne
[ANNOUNCEMENT] BOFU Marketing Agency announces the acquisition of LeadLeaps
We are delighted to announce that BOFU Agence Marketing has recently acquired LeadLeaps, one of the most reputable lead generation service providers in the industry. This event marks a significant ...