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![L'importance d'adapter ses créatifs publicitaires - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/L_importance_d_adapter_ses_creatifs_publicitaires.jpg?v=1700334628&width=1200)
Amazon
The importance of adapting your advertising creatives
For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...
![Facebook Ads (Meta Ads): guide d'introduction - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Facebook_Ads_Meta_Ads_-_guide_d_introduction.jpg?v=1700334623&width=1200)
Meta
Facebook Ads (Meta Ads): introductory guide
An important online advertising platform, Facebook Ads must be considered when implementing your overall marketing strategy. Depending on your target audience and goals, several specific benefits c...
![Introduction au SMM - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Introduction_au_SMM.jpg?v=1700334630&width=1200)
Instagram
Introduction to SMM
Referring to Social Media Marketing , SMM represents all marketing strategies using social media platforms such as Facebook , LinkedIn , TikTok , Twitter , Instagram , etc., with the aim of promot...
![Établir un budget de campagne publicitaire numérique - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Budget_et_allocation_des_ressources_en_publicite.jpg?v=1700334630&width=1200)
Amazon
Establish a digital advertising campaign budget
Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...
![Établir et interpréter les KPI importants selon le type de campagne en ligne - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Etablir_et_interpreter_les_KPI_importants_selon_le_type_de_campagne_en_ligne.jpg?v=1700334617&width=1200)
Amazon
Establish and interpret important KPIs depending on the type of online campaign
Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...
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Amazon
Understanding Profitability Metrics Around Online Advertising
It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...
![Tendances et nouvelles technologies en marketing numérique - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Tendances_et_nouvelles_technologies_en_marketing_numerique.jpg?v=1700334622&width=1200)
Amazon
Trends and new technologies in digital marketing
Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and ...
![Publicité en ligne 101: Introduction - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/Publicite_en_ligne_101-_Introduction.jpg?v=1700334622&width=1200)
Amazon
Online Advertising 101: Introduction
Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...
![MAJ de l'API Instagram Graph de Meta - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/instagram-story-api.png?v=1694182395&width=1200)
Instagram
Meta Instagram Graph API Update
New Instagram Stories publishing capability for third-party tools
Good news for social media managers: Meta is adding Instagram Stories publishing capability to its Instagram Graph API. This ...
What's new at Bofu?
News
![Bofu Agence Marketing](http://bofu.ca/cdn/shop/articles/Bofu-agence-marketing.jpg?v=1713788921&width=968)
Interne
We are Winner of the “Strategic Employer” award at the 2024 Zenith Gala!
We are proud and honored to announce that Bofu Agence Marketing was recently crowned Winner of the “ Strategic Employer: Diversity – Retention – Attraction” award at the prestigious Zenith 2024 Gal...
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Clients
Éditions Cardinal chooses Bofu as marketing collaborator
We are proud to announce our new collaboration with Les Éditions Cardinal, a large company rich in local culture!
This union aims to strengthen and diversify Éditions Cardinal's online presence...
![L'Engagement de BOFU à faire sa Part: Certification carboneutre Or + engagement avec Carbone boréal et Shopify Planet - Bofu Agence Marketing Web](http://bofu.ca/cdn/shop/articles/bofu-carboneutre.jpg?v=1710875753&width=1200)
Interne
BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet
We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...