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New Instagram Stories publishing capability for third-party tools
Good news for social media managers: Meta is adding the ability to publish Instagram Stories in its Instagram Graph API. This means that third-party publishing tools, such as Hootsuite, HubSpot , and Later, will soon be able to make it easier to publish and schedule Stories, making it easier to manage your content from one platform.
According to Meta :
“The Instagram Graph API allows Instagram business accounts to post up to 25 images, videos, reels (i.e. single media posts) or posts containing multiple images and videos (carousel posts) per using third-party development platforms. This API enhancement will be available for the current version, v16.0, and all previous versions of the Graph API. As there are no new update points. end or permissions, Stories will automatically be available to developers who already have access to the content publishing API."
This could be a big help for those managing Stories publishing through apps like Hootsuite, HubSpot, and Later, by adding a new element to their main publishing dashboard. Personally, I prefer to use the native app tools as much as possible, as it allows for a more accurate preview of how your post will look, but have a greater ability to stay active on all aspects of your presence from a single platform is also beneficial, in many ways.
Your management platform, such as HubSpot and Later, will now have to integrate this new update before making it available in their applications, which should happen soon.
And given that Stories are now one of the primary means of engagement in the app, more so than the main News Feed, it's certainly worth thinking about how this might change your Stories publishing strategy. .
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