Introduction
Attracting customers to your store through digital marketing is essential for retailers today. Google Ads local campaigns allow you to display your ads on Google Search, Maps, Display, and YouTube to encourage people to visit your stores directly.
As a Google Partner agency, we help local businesses and chains use these campaigns to combine online and offline traffic.
What is a Google Ads local campaign?
A local campaign automates the delivery of ads optimized to generate:
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Directions to your store,
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Phone calls,
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Physical visits measured using location data.
Google uses your Google Business Profile listings to display key information (address, hours, reviews).
See official documentation on local campaigns
Why use local campaigns?
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Maximize local visibility : Your ads appear on Maps, Search and Display.
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Measure in-store impact : through offline conversions and estimated visits.
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Smart automation : Google adjusts bids and placements to maximize visits.
How to set up a local campaign
|
Stage |
Objective |
Best practices |
|---|---|---|
|
Set up your Google Business Profile |
Ensure accurate data |
Check the address, opening hours, photos |
|
Create a local campaign in Google Ads |
Distribute your ads across multiple networks |
Select stores to promote |
|
Add attractive assets |
Encourage visits |
Integrate images, local offers, clear CTAs |
|
Track visits and conversions |
Optimize your actions |
Using Store Visit Reports |
Concrete examples of use
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Restaurants and cafes : Promote special offers nearby to increase traffic.
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Retail stores : Push seasonal campaigns or local events.
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Local services : encourage people to make an appointment or visit a local office.
A powerful lever for physical stores
Our clients using local campaigns often see a significant increase in in-store visits and conversions. By combining these campaigns with Display or Performance Max campaigns, you maximize your local presence and ROI.
Conclusion
Local campaigns are an essential tool for connecting your online presence and in-store traffic. By properly setting up your listings and campaigns, you encourage local users to take action. To increase your local visibility, discover our Google Ads services and implement a strategy tailored to your points of sale today.
