L'importance d'adapter ses créatifs publicitaires - Bofu Agence Marketing Web
Amazon

The importance of adapting your advertising creatives

For effective and successful online advertising, all the elements must be in place. The adaptation of visual content according to the advertising platform is among these. Whether it is a photo , a ...
Amazon Ads: tout ce que vous devez savoir - Bofu Agence Marketing Web
Amazon

Amazon Ads: Everything You Need to Know

Among the different advertising platforms, Amazon Ads is worth considering. After all, Amazon's sales force is well known. The opportunity to present your products in the forefront can therefore c...
Établir un budget de campagne publicitaire numérique - Bofu Agence Marketing Web
Amazon

Establish a digital advertising campaign budget

Of a company's overall budget , a significant portion is usually already spent on advertising and marketing. It is therefore in this category that online advertising falls . In order to obtain the ...
Établir et interpréter les KPI importants selon le type de campagne en ligne - Bofu Agence Marketing Web
Amazon

Establish and interpret important KPIs depending on the type of online campaign

Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...
Comprendre les mesures de rentabilité autour de la publicité en ligne - Bofu Agence Marketing Web
Amazon

Understanding Profitability Metrics Around Online Advertising

It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...
Tendances et nouvelles technologies en marketing numérique - Bofu Agence Marketing Web
Amazon

Trends and new technologies in digital marketing

Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and ...
Publicité en ligne 101: Introduction - Bofu Agence Marketing Web
Amazon

Online Advertising 101: Introduction

Online advertising plays a vital role in the modern marketing ecosystem . It represents an incredible opportunity to make your business known, to define your image, to reach your target audience, ...
Naviguer dans le jargon d'Amazon Ads - Bofu Agence Marketing Web
Amazon

Navigating Amazon Ads jargon

The world of Amazon Ads is complex and full of technical terms that can, at first glance, seem disconcerting. The good news? Once you understand these terms, the Amazon advertising strategy beco...
Qu'est-ce qu'un "brand store" sur Amazon? - Bofu Agence Marketing Web
Amazon

What is a “brand store” on Amazon?

Introduction A brand store on Amazon is a personalized online store for registered brands, providing a unique space to showcase their products. Similar to a business website, the brand store ...

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Bofu Agence Marketing
Interne

We are Winner of the “Strategic Employer” award at the 2024 Zenith Gala!

We are proud and honored to announce that Bofu Agence Marketing was recently crowned Winner of the “ Strategic Employer: Diversity – Retention – Attraction” award at the prestigious Zenith 2024 Gal...
Les Éditions Cardinal choisissent Bofu comme collaborateur marketing
Clients

Éditions Cardinal chooses Bofu as marketing collaborator

We are proud to announce our new collaboration with Les Éditions Cardinal, a large company rich in local culture! This union aims to strengthen and diversify Éditions Cardinal's online presence...
L'Engagement de BOFU à faire sa Part: Certification carboneutre Or + engagement avec Carbone boréal et Shopify Planet - Bofu Agence Marketing Web
Interne

BOFU's Commitment to Do Its Part: Gold carbon neutral certification + commitment with Carbone boréal and Shopify Planet

We are excited to share our recent carbon neutral Gold certification from LCL Environnement and our participation in the Carbone boréal and Shopify Planet projects. These initiatives reflect our c...