5 points essentiels à considérer dans le choix de votre agence de marketing Amazon - Bofu Agence Marketing Web

5 essential points to consider when choosing your Amazon marketing agency

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Welcome to our Amazon marketing agency! We're committed to helping businesses like yours increase their visibility and sales on the Amazon Marketplace.

Our team of experts offer a range of services that can give your products the boost they need to stand out among the millions of other products on Amazon. From product listing optimization to pay-per-click advertising and Amazon Sponsored Products to the Amazon Store, we have the tools and knowledge to help your business succeed on the platform.


We pride ourselves on being a performance-based Amazon marketing agency . This means we focus on delivering results for our clients, rather than just providing a generic set of services. We understand that every business is unique and has specific goals, so we work closely with our clients to understand their needs and tailor our services to help them achieve their goals.


Our team consists of seasoned professionals with years of experience in Amazon marketing. They have a deep understanding of how the platform works and know how to optimize product listings, run successful PPC campaigns, and use Amazon Sponsored Products to drive sales.


Another thing that sets us apart is our focus on data and analytics. We use data to track the performance of our clients' products and campaigns, and use this information to make informed decisions and optimize our strategies . This allows us to continually improve our clients' results and generate a better return on investment .


We also place great importance on customer service. We understand that working with an agency can be a big investment, and we want our clients to feel confident in their decision to work with us. That's why we offer regular communication and detailed reporting to ensure our customers are always informed and satisfied.


Our product listing optimization service will ensure that your product titles, descriptions, bullet points and images are optimized to attract potential customers . This will increase the chances of your products being found by customers looking for similar products.

Here is a checklist of things to consider when optimizing an ASIN (Amazon Standard Identification Number):

  • Product Title: Make sure your product title is clear, concise, and includes important keywords that customers might use to search for your product.
  • Product Images: Use high-quality images that show your product from different angles and in different contexts . Make sure the images are clear and the product is well lit.
  • Product Description: Write a detailed and informative product description that includes all the important information customers might need to know. Use bullet points to highlight key features.
  • Product Features and Benefits: Make sure you list all the key features and benefits of your product in the product sheet.
  • Product Category: Make sure your product is listed in the correct category on Amazon. This will help customers find your product more easily.
  • Product Pricing: Make sure your product is competitively priced and that you are using the right pricing strategy for your product.
  • Product Reviews: Encourage customers to leave reviews for your product. Positive reviews can help increase sales.
  • Product Optimization: Use keyword research to identify the most important keywords for your product and optimize your listing accordingly.
  • Product Promotions: Consider offering promotions or discounts on your product to attract customers.
  • Product Inventory: Make sure you have enough inventory to meet customer demand.
  • Product Delivery : Make sure you use the appropriate shipping options for your product and provide accurate shipping information to customers.
  • Product Return Policy: Make sure your return policy is clearly stated in your product page and is easy for customers to understand.
  • Product Packaging: Consider using packaging that is unique and eye-catching to make your product stand out.
  • Product compliance: ensure your product meets all regulations and guidelines

Additionally, our pay-per-click advertising service allows you to create ads that appear at the top of Amazon search results for specific keywords, targeting specific audiences. You only pay when someone clicks on your ad, and you can increase your visibility on Amazon, generating more sales. We are able to offer services at the brand store level, the posting tool, Amazon A+ and complete sales strategy !

We also provide Vendor Central and Seller Central account management services, manage reviews and feedback, and provide analytics and reporting on the performance of your products on the platform.

In summary, we believe our focus on results, team of experts, data-driven approach, and commitment to customer service make us a great choice for businesses looking for an Amazon marketing agency based on performance.


Go to the Amazon Vendor Central website : Go to the Amazon Vendor Central website (https://vendorcentral.amazon.com/) and click the "Register Now" button to begin the registration process. 'registration.

  1. Fill out the basic information: You will need to provide basic information about your business, such as your company name, address, phone number, and email address.
  2. Upload the required documents: You will need to upload documents such as your VAT/GST/QST number, a copy of your Quebec business license/registrar and a copy of your sales permit (France).
  3. Answer verification questions: Amazon will ask you questions to verify your identity and business status.
  4. Wait for approval: Once you have submitted all the required information and documents, you will need to wait for your account to be approved. Approval time may vary depending on request.
  5. Set up your account: Once your account is approved, you will be able to access Vendor Central and set up your account by adding information such as shipping details and payment information.
  6. Start selling: Once you've set up your account, you'll be able to start selling your products on Amazon by creating product listings and setting up selling options.

It is important to note that to open a Vendor Central account, you must already have an existing business and be able to supply products in bulk to Amazon. There are eligibility criteria and minimum sales requirements to be accepted as a Vendor Central seller. It is therefore important to check the terms and conditions to ensure that your business meets these requirements.


The Amazon brand approval process is a process by which brands can ask Amazon to verify that they are the rightful owners of a brand and have the right to sell it on the site . There are several steps in this process:

Sign up for Amazon Brand Registry: The first step is to sign up for Amazon Brand Registry. This requires providing information about your business and the brand you want to register.

Verify your trademark ownership: Amazon will ask you to provide evidence of your trademark ownership, such as a trademark registration certificate or trademark ownership statement.

Verify the information is accurate: Amazon then verifies the information you provided to ensure it is accurate and meets Amazon Brand Registry requirements.

Brand Approval: If all information is correct and you meet the eligibility criteria, your brand will be approved.

Associate your products with the approved brand: Once your brand is approved, you will be able to associate your products with that approved brand.

Enjoy the benefits of Amazon Brand Registry: Finally, you will be able to enjoy the benefits of Amazon Brand Registry, such as better protection against counterfeiting, better visibility of your brand, the ability to create brand pages, and more.

It is important to note that the Amazon brand approval process may take some time and may vary depending on the request and the information provided. It is therefore important to provide all correct and complete information to speed up the approval process.


For all businesses looking to maximize their visibility on the world's leading e-commerce platform, adopting an effective Amazon strategy is imperative. As accredited Amazon Ads partners , we have the expertise to optimize your ads on Amazon, ensuring not only increased visibility but also a tangible return on investment.

At the same time, we specialize in SEO for Amazon, ensuring that your products are easily findable for potential buyers. Finally, if you're looking for comprehensive online and retail solutions, check out our marketing solutions designed specifically for online retail businesses .

Optimize your visibility on Amazon

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Our agency specializes in improving the ROI for your products on Amazon, the leading product search engine. We offer a variety of services, including SEO, Sponsored Products, video and audio advertising, and custom display solutions. Our omnichannel approach, the Bofu method, ensures a strong presence of your products on Amazon, combined with effective retargeting strategies.

We aim to maximize your ROAS and ROI by adjusting strategies according to the phases of the customer journey and the specificity of the market. With us, increase the visibility and conversion of your products on the leading e-commerce platform.