Qu'est-ce qu'un "brand store" sur Amazon? - Bofu Agence Marketing Web

What is a “brand store” on Amazon?


A brand store on Amazon is a personalized online store for registered brands, providing a unique space to showcase their products. Similar to a business website, the brand store helps brands tell their story, highlight their flagship products and create an immersive shopping experience for customers.

Advantages of the brand store for brands

  1. Increased visibility : The brand store gives your brand a dedicated showcase on the Amazon platform, thus strengthening your visibility.
  2. Personalized shopping experience : Brands can design their store according to their branding, providing a consistent customer experience.
  3. Increased conversions : A dedicated space can build customer trust, thereby increasing the chances of conversion.
  4. Detailed Analysis : Amazon provides detailed analytics on brand store performance, allowing brands to adjust their strategy accordingly.

Everything you need to know about the Amazon Brand Store IN BRIEF

What is a “brand store” on Amazon? A “brand store” on Amazon is an online store dedicated to a specific brand on the Amazon platform . It allows brands to display and sell their products in a personalized space that reflects their identity and values.

How much does it cost to create and maintain a Brand Store on Amazon? Creating a Brand Store on Amazon is free for sellers who are enrolled in the Amazon Brand Registry program. However, like any other aspect of managing a brand , there may be costs associated with design, content creation or regular updating to ensure optimal presence.

How to effectively structure your Brand Store for an optimal user experience? An effective structure involves:

  • Home page: Present your brand, your values ​​and your flagship products.
  • Category Pages: Separate your products by categories or ranges for easier navigation.
  • Interactive content: Use videos, 360° images to provide a rich experience.
  • Customer Testimonials: Show reviews and testimonials to build trust. For example, Brand X has a homepage showing their story, followed by separate pages for each of their three product lines, complete with demo videos.

How to optimize the Brand Store for mobile devices? Make sure your design is responsive. Amazon offers tools to preview your store on different devices. Don't forget to test text readability, image visibility, and ease of navigation.

How to integrate A+ Content or customer reviews into the Brand Store? You can integrate dedicated sections into your Brand Store to highlight A+ content or customer reviews. Amazon allows you to add specific modules to display this type of content.

How to track visits and conversions to your Brand Store? Amazon offers “Brand Analytics,” which provides data on traffic, conversions, and visitor behavior. It is crucial to analyze this data to continually improve your store.

Are there any specific guidelines to follow or restrictions regarding Brand Store content or design? Yes, Amazon has guidelines for content, images, and design to ensure a consistent user experience. For example, misleading content, unverified claims, or low-quality images are not allowed.

How to highlight promotions or special events in the Brand Store? Use banners or special sections on your homepage. Announce upcoming promotions and highlight products on sale. For Black Friday, Brand Y used a scrolling banner at the top of their Brand Store to announce 30% discounts.

How to optimize the Brand Store for organic search on Amazon? Make sure to use relevant keywords in descriptions and titles.

How to effectively integrate videos, 360° images or other multimedia content into the Brand Store? Amazon allows you to add multimedia modules when designing your Brand Store. Make sure your videos are high quality, informative, and of appropriate length. 360° images should be clear and allow customers to see the product from all angles.

Where can you find resources, tutorials or training to maximize Brand Store effectiveness? Amazon Seller Central offers guides and tutorials. In addition, specialized agencies, such as BOFU Agence Marketing, offer training and services to optimize your Brand Store.

How often should Brand Store content be reviewed and updated to stay relevant and effective? It is recommended to review your content at least quarterly. However, for special events, promotions or product launches, more frequent updates may be necessary.

Steps to create and optimize a brand store

  1. Brand Registration : Before creating a brand store, make sure you are registered with Amazon Brand Registry.
  2. Blind Design : Use templates provided by Amazon or create a custom design to reflect your brand.
  3. SEO Optimization : Make sure to integrate relevant keywords into your store title, description, and content. Find out how to optimize your SEO on Amazon here .
  4. Promotion : Use sponsored ads or other advertising strategies on Amazon to attract more traffic to your brand store.

Best practices

  1. Branding consistency : Make sure your brand store accurately reflects your brand image, from images to product descriptions.
  2. Regular Update : Keep your store updated with the latest products, offers and news.
  3. Customer Engagement : Use videos, interactive images, and other content to engage your customers and extend their time on your store.
  4. Feedback : Listen to customer feedback and adjust your store accordingly to improve the shopping experience.

How a brand store strengthens brand presence

A well-designed and managed brand store strengthens the brand's presence on Amazon by creating a unique experience for customers. This differentiates your brand from other sellers, builds customer trust and increases the chance of loyalty. Plus, with the ability to analyze your store's performance, you can constantly optimize it to better meet customer needs.

For those who want to go further and explore the nuances of selling and advertising on Amazon, check out our other articles on the subject .


Creating a brand store on Amazon is a valuable investment for any brand looking to strengthen its online presence. With a well-thought-out strategy and following best practices, your store can become a powerful tool for increasing visibility, engagement and conversions.

If you're looking to maximize your Amazon marketing efforts, consider BOFU, a verified Amazon Ads partner agency , to guide you every step of the way.


For all businesses looking to maximize their visibility on the world's leading e-commerce platform, adopting an effective Amazon strategy is imperative. Inasmuch as As accredited Amazon Ads partners , we have the expertise to optimize your ads on Amazon, ensuring not only increased visibility but also a tangible return on investment.

At the same time, we specialize in SEO for Amazon, ensuring that your products are easily findable for potential buyers. Finally, if you are looking for complete solutions for online and retail commerce, discover our marketing solutions designed specifically for online retail businesses .

Optimize your visibility on Amazon

Amazon Ads

Our agency specializes in improving the ROI for your products on Amazon, the leading product search engine. We offer a variety of services, including SEO, Sponsored Products, video and audio advertising, and custom display solutions. Our omnichannel approach, the Bofu method, ensures a strong presence of your products on Amazon, combined with effective retargeting strategies.

We aim to maximize your ROAS and ROI by adjusting strategies according to the phases of the customer journey and the specificity of the market. With us, increase the visibility and conversion of your products on the leading e-commerce platform.