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The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...

When we mention SEO we automatically think of content optimization for search engines, especially Google, but this platform is far from being the only search engine.Pinterest with its 465 million m...

Managing a website effectively goes well beyond its aesthetic appearance and content. One of the crucial facets, often overlooked, is monitoring for errors that could impact natural search engine o...

When you create content on TikTok do you think about SEO? To optimize it, it is essential to target the right keywords, answer user questions and create content that is optimized for search. Goo...

In the digital age we live in, content reigns supreme. It must indeed be at the very heart of any marketing strategy , serving as a vehicle to inform , engage and convert your audience. Over time, ...

In an increasingly connected world, the importance of being seen by your target audience has never been greater. However, for small and medium-sized businesses (SMEs) operating primarily locally wi...

In addition to on-page optimization and technical SEO, another category of SEO strategies deserves our attention. This is off-page optimization . Paired together, a good mastery of these three elem...

Technical SEO includes a wide range of aspects that, when properly optimized, can significantly improve a website's positioning in search results. Contrary to some beliefs, technical SEO is not jus...

The world of SEO is vast and can, at first glance, seem rather complex. By taking the time to dissect it carefully, however, it becomes possible to better navigate it and understand the fascinating...