Blog - THE TOP OF THE FUNNEL

The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...

Lorsque l'on mentionne SEO on pense automatiquement à une optimisation du contenu pour les moteurs de recherche, surtout Google, mais cette plateforme est loin d’être le seul moteur de recherche. P...

La gestion efficace d'un site web va bien au-delà de son apparence esthétique et de son contenu. L'une des facettes cruciales, souvent négligée, est la surveillance des erreurs qui pourraient impac...

Quand vous créer du contenu sur TikTok pensez-vous au SEO? Pour l'optimiser, il est essentiel de cibler les bons mots-clés, répondre aux questions des utilisateurs et créer du contenu qui est optim...

In the digital age we live in, content reigns supreme. It must indeed be at the very heart of any marketing strategy , serving as a vehicle to inform , engage and convert your audience. Over time, ...

In an increasingly connected world, the importance of being seen by your target audience has never been greater. However, for small and medium-sized businesses (SMEs) operating primarily locally wi...

In addition to on-page optimization and technical SEO, another category of SEO strategies deserves our attention. This is off-page optimization . Paired together, a good mastery of these three elem...

Technical SEO includes a wide range of aspects that, when properly optimized, can significantly improve a website's ranking in search results. Contrary to some beliefs, technical SEO is not just fo...

The world of SEO is vast and can, at first glance, seem rather complex. By taking the time to dissect it carefully, however, it becomes possible to better navigate it and understand the fascinatin...