The 4 major advantages of a Google My Business listing

Google My Business offers a series of benefits that are important to know about. It helps reach new customers, increase overall visibility of businesses, and ensure that customers can find information as easily and quickly as possible. In other words, the platform greatly contributes to improving the SEO of companies, increasing their notoriety and making their products and services known.

Remember, research goes beyond just discovering new businesses. Often, people search for directions, contact details, busy times, reviews, etc.

1. A chance to appear on listings that you wouldn't otherwise have

Without a Google My Business listing , your business won't appear on Google Maps or locally, and you may end up with an incorrect or sparse knowledge panel.

Google listings help highlight businesses to users when they are displayed. These are eye-catching cards that you can't miss. Some Google local guides will be able to create the business on Google Maps in order to leave a review, but it is important for you to check your essential business information there to ensure the accuracy of the information and to be able to interact with your customers.

2. The ability to collect and display reviews

Using Google My Business allows you to collect consumer reviews and demonstrate the quality of your products or services to potential customers. People are looking for social proof and online reviews have become one of the main methods of influence in 2022. A perfect review attracts attention and that is why it is important to have a strategy in place to persuade your customers. customers to evaluate your service or product. In addition to creating social proof, reviews greatly contribute to the commercial development of companies.

Reviews are a key ranking factor in displaying search results within the local set . This means that most businesses need to get strong trust signals from their customers, in their listing.

Many businesses wonder what to do with a one-star review. The most important thing is to send it quickly by writing to the person who left the notice. If after verification it is indeed a customer and a justified opinion, it is up to your customer service to play.

Otherwise, if it is an unjustified review, for example written by a person who is not a customer, it is always possible to contest the review and try to have it removed from your file. by writing to Google. This often works for unsubstantiated, recently left bad reviews that have no comments, only a rating.