Best practices according to Google
Business listings are a no-cost tool, but third parties often charge to manage your listing. However, they offer you valuable services. For example, they keep your files up to date, provide you with information about your customers, answer your questions and react to user reviews. You must understand the advantages you can benefit from when you use a third party. You are thus able to assess whether you are obtaining the best return on investment.
Below are five best practices for selecting a third party for cooperation:
1. Be selective. Ask yourself the following questions when choosing a third party:
- Has he already managed establishment files?
- Has he managed establishments with similar budgets or target audiences?
- What other services can it provide to help you grow your business ?
2. Work with one third party at a time.
You might be tempted to split your budget among multiple tiers to see which generates the best results, but keep in mind that it's best to test them one by one. Your business can only appear once on Google . It is therefore difficult to evaluate several third parties at the same time.
3. Get informed.
It won't take you long to understand how business listings work and how to use their features. Review resources and frequently asked questions. You there
find a basic presentation of establishment files. Then visit the Help Center for answers to your specific questions.
Understanding how business listings work allows you to make smarter decisions when working with a third party.
4. Trust the experience.
Businesses that have managed hundreds of locations on Google are more likely to be proficient in using business listings . Before hiring a third party, talk to their staff to determine their experience managing properties on Google.
5. Evaluate your performance.
The account associated with your establishment file is a mine of information. They provide insight into how customers search for and interact with your business on Google. Spend some time each month reviewing your listing's performance and evaluating the results you're getting from your work with a third party. Check for: updated photos and current opening hours, as well as any changes to how customers experience your business online.
WHY A GOOGLE MY BUSINESS SHEET?
Google My Business has become one of the most practical and accessible ways to promote your business in search results on Google — the most used search engine in Canada with an average share of 92%. walk.
To help you take advantage of the platform and optimize your Google My Business account, we have accumulated a number of tips and tricks in The ULTIMATE Google My Business Guide 2022 to shine the spotlight on your business!
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