Effective website management goes far beyond aesthetics and content. One crucial, often overlooked aspect is monitoring for errors that could impact SEO . These errors can affect your site's visibility. Here are some common errors to watch for.
Broken internal images
A broken internal image is an image that cannot be displayed either because it no longer exists, its URL is misspelled, or its path is invalid.
They can compromise rankings because they harm the user experience and signal to search engines that the page is of poor quality.
Duplicate Meta Descriptions
Duplicate meta descriptions are a missed opportunity to use relevant keywords.
Also, they make it difficult for search engines to distinguish between different pages.
Images without alt attribute
Alt attributes are used by search engines to understand the content of images. If your images don't have attributes, you risk not only ranking poorly in search results, but it also impacts the user experience.
Unminified Javascript and CSS files
Minification = elimination of unnecessary lines, spaces and comments from the source code which reduces the loading time of a page and provides a better user experience.
Outgoing internal links contain a nofollow attribute
Nofollow links tell browsers not to follow the link.
It is not recommended to use nofollow in your links, you should let the links flow.
Pages without h1 titles
H1 headings are important because they help define the topic of your page for search engines and users. If you don't have an H1 tag, search engines may rank you lower.
Missing Meta Descriptions
Meta descriptions do not directly influence a page's ranking. HOWEVER, they are used by search engines to display your page's description in search results. A good description lets users know what your page is about (more incentive to click).
Duplicate content
Web pages that contain 85% identical content are considered duplicates. Having duplicates can affect your SEO performance because Google will only display one page and exclude the others from its indexing.
Additionally, search engines may view duplicates as an attempt to manipulate rankings (your site could result in being banned from search results).
Search engine optimization isn't just about keyword strategies; it also includes carefully correcting technical details. From broken images to missing meta descriptions, every overlooked element can contribute to a drop in your ranking. Not only can you improve your site's visibility, but you'll also provide a smoother user experience. If you have any further questions, don't hesitate to contact us !
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