Remarketing strategy means showing your campaigns to targeted people who have already been on your site. Before a consumer decides to purchase your product or service, they must first feel like they know you.
“97% of people who visit a website for the first time leave without buying anything and are lost forever. Unless you can get them to come back.” -Mailchimp _
Familiarization and Trust
Before a consumer makes the decision to purchase a product or service, they must first become familiar with your brand and build trust. To help consumers make their decision, they should see your message an average of 7 times. Remarketing provides a valuable opportunity to stay top of mind with visitors, boosting your brand recognition.
Reduce Initial Abandonment
Again according to Mailchimp , an alarming statistic indicates that 97% of visitors leave a website without making a purchase on their first visit. Remarketing allows you to recover these lost visitors by encouraging them to return to your website.
Precise Targeting
Targeting is one of the major strengths of remarketing. By showing your ads only to people who have already shown interest in your site, you maximize the chances of conversion. This ensures your message reaches the right people at the right time.
Increase in Brand Awareness
Remarketing helps build awareness of your brand. By regularly appearing in front of visitors' eyes, you create a constant presence that can influence the perception of your business and encourage them to choose your products or services when they are ready to buy.
Increased Conversions
One of the main objectives of remarketing is to encourage visitors to return to your site, but also to convert! By remaining visible, you maximize conversion opportunities.
Be Top of Mind
Being “Top of Mind” means your brand is the first that consumers think of when considering a purchase. Remarketing helps keep your business top of mind, thereby increasing the chances of customers choosing your business over the competition.
