Pourquoi utiliser le remarketing - Bofu Agence Marketing Web

Why use remarketing

Remarketing strategy means showing your campaigns to targeted people who have already been on your site. Before a consumer decides to purchase your product or service, they must first feel like they know you.

“97% of people who visit a website for the first time leave without buying anything and are lost forever. Unless you can get them to come back.” -Mailchimp _

Familiarization and Trust

Before a consumer makes the decision to purchase a product or service, they must first become familiar with your brand and build trust. To help consumers make their decision, they should see your message an average of 7 times. Remarketing provides a valuable opportunity to stay top of mind with visitors, boosting your brand recognition.

Reduce Initial Abandonment

Again according to Mailchimp , an alarming statistic indicates that 97% of visitors leave a website without making a purchase on their first visit. Remarketing allows you to recover these lost visitors by encouraging them to return to your website.

Precise Targeting 

Targeting is one of the major strengths of remarketing. By showing your ads only to people who have already shown interest in your site, you maximize the chances of conversion. This ensures your message reaches the right people at the right time.

Increase in Brand Awareness

Remarketing helps build awareness of your brand. By regularly appearing in front of visitors' eyes, you create a constant presence that can influence the perception of your business and encourage them to choose your products or services when they are ready to buy.

Increased Conversions

One of the main objectives of remarketing is to encourage visitors to return to your site, but also to convert! By remaining visible, you maximize conversion opportunities.

Be Top of Mind

Being “Top of Mind” means your brand is the first that consumers think of when considering a purchase. Remarketing helps keep your business top of mind, thereby increasing the chances of customers choosing your business over the competition.

In conclusion

Remarketing is not just an advertising tactic, but an essential strategy for influencing purchasing decisions, building trust and increasing conversion. By capitalizing on the potential of remarketing, you strategically position your brand to stay top-of-mind with consumers and guide them through their purchasing journey. Make a free 30-minute appointment with our team to discuss your marketing, your business objectives & your projects!



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