Lexique des termes de marketing web populaires - Bofu Agence Marketing Web

Lexicon of popular web marketing terms

A/B testing: A method of comparing two versions of a marketing campaign, website, or product to determine which performs better.

Audience: The group of people a marketing campaign or message is intended to reach.

Branding: The process of creating and promoting a unique name and image for a product or company in the mind of the consumer.

Call to Action (CTA): A message or button on a website that encourages the viewer to take a specific action, such as making a purchase or filling out a form.

Customer Segmentation: The process of dividing a customer base into smaller groups with similar characteristics, such as age, location, or interests.

Customer journey: The series of interactions a customer has with a business or brand, from awareness to purchase and post-purchase.

Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

Cost per acquisition (CPA): cost of acquiring a new customer through a marketing campaign.

Digital Marketing : Marketing techniques that use the Internet and online platforms to reach and interact with customers.

Inbound Marketing: a marketing strategy that aims to attract customers through relevant and useful content, rather than disruptive advertising.

Key Performance Indicator (KPI): A metric used to measure the success of a marketing campaign or objective.

Marketing automation: Using software to automate repetitive tasks, such as email marketing and social media posting, to increase efficiency and scale.

Marketing mix: The combination of product, price, promotion, and location (distribution) strategies used to achieve marketing objectives.

Outbound marketing: Traditional marketing techniques , such as television or radio advertisements, that interrupt the viewer or listener to convey a message.

Persona: A fictional character created to represent a specific type of customer, based on market research and customer data.

Return on investment (ROI): A measure of the profitability of a marketing campaign, calculated by dividing the campaign's profits by its costs.

Return on advertising spend (ROAS): measure of the profitability of a marketing advertising expenditure, calculated by dividing the profits of advertising by its costs.

Search engine optimization (SEO): The practice of optimizing a website to rank higher on search engine results pages to attract more organic traffic.

Target market: a specific group of consumers for whom a product or service is intended.

Data analytics: using data to understand and optimize marketing performance .

Big data: situational quantities of data, often used in marketing to identify patterns and trends .

Pay-per-click (PPC): Advertising model in which the advertiser only pays when a user clicks on an ad.

Marketing funnel: model that represents the stages of a customer journey, from first contact to purchase.

Content marketing: marketing strategy that involves the creation and distribution of quality content to attract and retain target customers.

Email Marketing : A marketing technique that involves sending emails to a list of customers or prospects to promote a product or service.

Mobile Marketing: Marketing targeting mobile phone users.

Affiliate marketing: A marketing model in which a company pays a commission to partners to promote its products or services.

Online marketing: marketing targeting Internet users.

Social media optimization (SMO): practices aimed at improving visibility and engagement on social networks.

Social Media Marketing (SMM)

Search engine marketing (SEM): A marketing technique that uses search engines to promote a product or service .

Brand storytelling: content marketing strategy linked to the brand

Ad targeting: advertising targeting

Ad copy: advertising text

Ad placement: advertising placement

Ad format: advertising format

Ad printing: advertising printing

Ad clicks: advertising clicks

Ad performance: advertising performance

Ad spend: advertising expenditure

Ad campaign: advertising campaign

Ad network: advertising network

Ad inventory: advertising inventory

Ad servers: advertising servers

Ad exchange: advertising marketplace

Ad blocking: advertising blocker

Ad fraud: advertising fraud

Ad viewability: advertising visibility

Ad verification: advertising verification

Ad quality: advertising quality

Ad relevance: advertising relevance

Ad personalization: advertising personalization

Affiliate marketing: affiliate marketing

Attribution modeling: attribution modeling

Brand awareness: brand awareness

Brand differentiation: brand differentiation

Brand equity: brand capital

Brand image: brand image

Brand identity: brand identity

Brand loyalty: brand loyalty

Brand messaging: brand speech

Brand positioning: brand positioning

Brand reputation: brand reputation

Brand storytelling: brand storytelling

Brand voice: brand tone

Content marketing: content marketing

CPO (Cost-Per-Order): cost per order

CRO (Conversion Rate Optimization): conversion rate optimization

CPC (Cost-Per-Click): cost per click

CPL (Cost-Per-Lead): cost per lead

CPM (Cost-Per-Mille): cost per thousand

CTR (Click-Through Rate): click-through rate

Customer acquisition: customer acquisition

Customer data: customer data

Customer engagement: customer engagement

Customer experience: customer experience

Customer feedback: customer feedback

Customer journey: customer journey

Customer lifecycle: customer life cycle

Customer loyalty: customer loyalty

Customer relationship management: customer relationship management

Customer retention: customer loyalty

Customer satisfaction: customer satisfaction

Customer segmentation: customer segmentation

Customer service: customer service

DMP (Data Management Platform): data management platform

CMS: content management platform

Email marketing: email marketing

Funnel: funnel

Influencer campaign: influence campaign

Influence collaboration: collaboration with influencers

Influencer content: influential content

Influencer disclosure: influence disclosure

Influencer ethics: ethics of influence

Influencer fees: influence fees

Influencer guidelines: influence guidelines

Influencer marketing automation : influencer marketing automation

Influencer network: network of influence

Influencer outreach: making contact with influencers

Influencer partnership: influence partnership

Influence performance: influence performance

Influencer platform: influence platform

Influencer reputation: influential reputation

Influencer reach: reach of influence

Influencer tracking: influence tracking

Landing page: landing page

Lead conversion: lead conversion

Lead generation : lead generation

Lead management: lead management

Lead nurturing: Lead education

Lead qualification: lead qualification

Lead scoring: Lead quality grading scale

Marketing analytics: marketing analysis

Marketing automation : marketing automation

Marketing budget: marketing budget

Marketing campaign: marketing campaign

Web analytics: web analysis

Web traffic: web traffic

Web performance: web performance

Web speed: web speed

Web security: web security

Web design: web design

Web development: web development

Web content: web content

Web copywriting: web writing

Web localization: web localization

Web accessibility: web accessibility

Web governance: web governance

Web marketing: web marketing

Web advertising: web advertising

Web branding: web branding

Web reputation: web reputation

Web presence: web presence

Web social media: web social media

Web search engine: web search engine

Web SEO: Optimization for web search engines