Online delivery has become a must-have channel for restaurants. Uber Eats, DoorDash, SkipTheDishes—these platforms offer immense reach, but competition is fierce. Capitalizing on this channel isn't enough; it needs to be strategically visible , optimized, and aligned with your profitability goals.
Here's how to turn your online menus into real growth engines.
Your menu on the platforms = your online store
On Uber Eats or DoorDash, you're not just selling food, you're selling a digital experience . The customer judges in seconds: the photo, the name of the dish, the description, and the price must be immediately convincing.
Best practices:
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Use professional, bright, dish-centered photos
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Write clear, compelling, and error-free descriptions
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Highlight your most popular or profitable dishes at the top of the menu
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Group your items into logical categories for easy navigation
Example: A well-photographed poke bowl with a precise description (“fresh salmon, mango, edamame, homemade spicy mayo”) will sell better than a simple “salmon poke.”
Promotions and exclusive offers: attract + convert
Most delivery platforms offer the possibility of launching targeted promotions: free delivery, discount on the first order, 2 for 1 menu (BOGO).
These promotions boost your visibility in the app and increase conversions.
Recommended strategy:
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Activate offers during quiet periods (Monday/Tuesday evening, early afternoon)
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Test profitable combos to increase average basket size
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Create limited time offers to create urgency (LTO)
Also optimize logistics
A profitable delivery service requires good operational management :
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Suitable packaging that retains heat, prevents leaks, and enhances your brand
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Preparation time respected: if you exceed the estimated time, you will be penalized by the algorithms
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Standardization of portions to avoid surprises at reception
Combine delivery and digital marketing
The platforms give you access to integrated advertising (visibility boosts, sponsored placements).
But you can also drive customers to your menu with your own campaigns:
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Post your Uber Eats offers on your social networks (with a direct link to your menu)
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Use Meta Ads or Google Ads targeting keywords like “sushi delivery Laval” or “poke takeout Montreal”
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Add a direct link to your Uber Eats or DoorDash profile on your website
Conclusion
Online delivery is no longer a nice-to-have—it's a channel in its own right in your growth strategy. But for it to be profitable, every detail counts: menu, photos, promotions, service, logistics. By optimizing your presence on these platforms and integrating delivery into your marketing efforts, you maximize both your sales... and your visibility.
