Blog - THE TOP OF THE FUNNEL

Online competition is an unavoidable reality for businesses wishing to thrive in the digital environment. You have to know how to take advantage of it. Online competitive analysis is indeed an ess...

Referring to Social Media Marketing , SMM represents all marketing strategies using social media platforms such as Facebook , LinkedIn , TikTok , Twitter , Instagram , etc., with the aim of promot...

The term SEM first refers to the English words Search Engine Marketing . This notion of marketing thus encompasses all the methods used to increase the visibility of a website in search results v...

Online reputation is a valuable asset for any business. Consumers' perception of the brand can indeed influence their purchasing decision and their long-term loyalty. In this other chapter, we will...

Integrating online advertising with overall marketing strategies is a crucial aspect for the success of a business . By aligning advertising objectives with true business goals, maintaining message...

Several performance indicators (KPIs) exist and can be used at different stages of online advertising strategies. In order to aim for the best approach, it is recommended to carefully identify, in...

To have a successful online advertising campaign , it is important to explore all the possibilities within your reach. From organic referencing (SEO) to scheduled advertising, it is entirely benefi...

It goes without saying that one of the primary objectives of advertising is to increase the profitability of one's business or brand. In addition to putting forward the best strategies to ensure ef...

Since the digital world is constantly in turmoil, the advertisements found there are certainly no exception. It is therefore crucial for businesses wanting to stand out online to follow trends and ...